Spanish blue wine Gik has proven a hit on Instagram – could it really make it to our dinner tables?

The blue beverage has hopes of cornering the market for younger drinkers, writes Zlata Rodionova, but it's not without critics

Wednesday 26 September 2018 15:42
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The Spanish creation's colour is achieved using natural ingredients
The Spanish creation's colour is achieved using natural ingredients

There’s nothing quite as good as a chilled glass of rose wine on a hot summer day, some white wine with a tasty seafood dish, or a bit of smooth red served with steak – but would you really pair your dinner with a glass of blue?

Developed in 2014 by five Spanish friends with no previous experience of the wine trade, Gik Blue comes in an Instagram-friendly neon colour and claims to be a new answer to the age-old question “red or white?”

One of the creators, Taig Mac Carthy, 28, from San Sebastian, told The Independent: “The wine trade remained static for centuries. We wanted to revolutionise the industry and create a unique product that would shake things up.”

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