There’s nothing quite as good as a chilled glass of rose wine on a hot summer day, some white wine with a tasty seafood dish, or a bit of smooth red served with steak – but would you really pair your dinner with a glass of blue?
Developed in 2014 by five Spanish friends with no previous experience of the wine trade, Gik Blue comes in an Instagram-friendly neon colour and claims to be a new answer to the age-old question “red or white?”
One of the creators, Taig Mac Carthy, 28, from San Sebastian, told The Independent: “The wine trade remained static for centuries. We wanted to revolutionise the industry and create a unique product that would shake things up.”
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