Floyd Mayweather vs Conor McGregor press conference, watch live: Dramatic press tour ends in London

After hugely controversial stops in Los Angeles, Toronto and New York, the whistle-stop Mayweather vs McGregor press tour ended at the Wembley Arena

Four press conferences, in four days, in four different cities, the Floyd Mayweather vs Conor McGregor media tour came to an end in London.

The night before, in New York City, McGregor had floundered, making a series of controversial comments in a night that many saw as something of a victory for Mayweather.

But in London, buoyed by the support of a large number of noisy Irish fans, McGregor enjoyed the better of the verbal exchanges at the Wembley Arena.

He taunted Mayweather and just about every member of his entourage, before once again telling Mayweather that he will win their August 26 super-fight within four rounds.

Mayweather then stood up to give his speech, but was drowned out by the sound of the London crowd, who were very much in McGregor’s corner.

Both men took part in a brief Q&A session before the press conference ended, although a hoarse Mayweather struggled to answer any questions.

Relive the fourth and final press conference below, and read a full report from the action here.

Please allow a moment for the live blog to load.

[14 July 2017 16:27 · Vithushan Ehantharajah]

Good afternoon and welcome to our live coverage of the fourth and final Floyd Mayweather vs Conor McGregor press conference, which is taking place in London this evening, at the Wembley Arena.

The two men have already come face to face at pressers in Los Angeles, Toronto and New York this week, with Mayweather edging the first, McGregor clearly winning the second, and the third probably resulting in a draw.

So it's all to play for this evening. The two men are due on stage at 7pm, so stick with us in the mean time for build-up to the big event.

[14 July 2017 17:38 · Vithushan Ehantharajah]

What happened at last night's New York presser, you ask? How long have you got?

On the third stop of their four-day, four-city barnstorming blitz to promote their August 26 Las Vegas clash, the witty barbs that characterised their exchanges Los Angeles and Toronto were replaced by what appeared to be real venom.

UFC champion McGregor traded in the stylish suits he wore on the previous two legs of the tour for psychedelic pants and a furry white coat worn over a bare, tattooed chest.

But, ultimately, it wasn't his outfit that made the headlines. Instead, he yet more criticism by claiming he can't be racist because he is “half-black from the belly button down.”

“All of the media seem to be saying that I am against black people,” he said while on stage at the Barclays Center. “But do they not know that I am half black? I’m half-black from the bellybutton down.”

The comment met with a mixed reception from the New York crowd, who had until that point been supporting McGregor loudly. Although many people cheered the comment, a smattering of boos could also be heard.

[14 July 2017 18:15 · Vithushan Ehantharajah]

It happens to be quite the special day for McGregor...

The Irishman turns 29 today. 

[14 July 2017 18:24 · Vithushan Ehantharajah]

Important news!

[14 July 2017 18:38 · Vithushan Ehantharajah]

The fans are beginning to enter the Arena!

[14 July 2017 18:41 · Vithushan Ehantharajah]

Here we go again...

[14 July 2017 18:53 · Vithushan Ehantharajah]

At least the extra wait this evening means you have the time to read this...

Still wondering how on earth we ever got to this point? In July 2015, McGregor mischievously told Conan O'Brien he was willing to fight Mayweather. Almost two years later, a date was set for the most lucrative - and unlikely - fight in boxing history.

Here's the inside story of how trash-talk turned into a super-fight.

[14 July 2017 19:35 · Vithushan Ehantharajah]

[14 July 2017 19:38 · Vithushan Ehantharajah]

"All that matters in a fight is how hard you can hit," says Dana. "And nobody hits harder than Conor. I believe he can knock Mayweather out. I honestly believe that."

And what does he think of the fight's box office potential? "I think it's going to become the biggest fight of all time."

[14 July 2017 19:40 · Vithushan Ehantharajah]

Mayweather is being interviewed on ITV Box Office:

"I see a warrior when I look into his eyes. I appreciate the support but McGregor is the younger man. He's bigger. He has the reach. He's hungry, he's more active than me."