However, Snapchat is almost certainly not going to bow to the pressure, as the alterations were made in order to help the company make money. In fact, it predicted exactly this might happen.
Snapchat: How to use the new, redesigned version of the app
“One thing that we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback,” Snapchat CEO Evan Spiegel said at the time.
“As a result, we are currently redesigning our application to make it easier to use. There is a strong likelihood that the redesign of our application will be disruptive to our business in the short term, and we don’t yet know how the behavior of our community will change when they begin to use our updated application.
“We’re willing to take that risk for what we believe are substantial long-term benefits to our business.”
As it turns out, the changes have not gone down well with Snapchat users. Searching “Snapchat update” on Twitter brings up hundreds of comments from fans, the overwhelming majority of which are negative.
Snapchat is aware of the criticism, and earlier this week, a spokesperson for the company said, “Updates as big as this one can take a little getting used to, but we hope the community will enjoy it once they settle in.”
Spiegel said the thinking behind the changes was the separation of “the social from the media”.
In the new version of Snapchat, Stories, Snaps and messages from friends are grouped on the page to the left of the main camera screen, while Stories from publishers are grouped on the new Discover page, to the right of the camera screen.
“The personalized newsfeed revolutionized the way people share and consume content. But let’s be honest: this came at a huge cost to facts, our minds and the entire media industry,” Spiegel wrote in an op-ed for Axios in November.
“This is a challenging problem to solve because the obvious benefits that have driven the growth of social media – more friends! more likes! more free content! – are also the things that will undermine it in the long run.”
Snapchat believes that content from your friends and content from publications should not be mixed in with each other, as doing so has “ultimately undermined our relationships with our friends and our relationships with the media”.
The company this week revealed strong fourth-quarter financial results.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies