£24m Hotel La Tour opens for business

More than 2,000 people applied for 100 full and part-time jobs in a new hotel which opens today.

Hotel La Tour will open in Birmingham after a £24 million development and will be followed by four more locations across the UK in the next five years.

The 174-bedroom hotel has already received £1 million worth of inquiries before today's official opening.

Managing director Jane Schofield said: "To see the hotel open to guests after five years research, planning, designing and building will be a watershed moment in what we hope will be a long and successful history for Hotel La Tour."

PA