Top 10 destinations in the world announced in TripAdvisor's Travellers' Choice awards

London is one of only three destinations to have retained a top ten ranking five years in a row

(Corbis)

TripAdvisor has unveiled the world’s top rated destinations in their seventh annual Travellers’ Choice awards, with Marrakech at the top spot the first time.

Half of the ten cities are located in Europe and for the second consecutive year New York, the best rated US destination, failed to make the top 10.

Last year’s runner up, Rome, dropped five places to seventh and London slipped from third to sixth. The UK capital is one of only three destinations to have retained a top ten ranking five years in a row, but is also the most expensive, with an average room rate of £162.25.

Hanoi, the capital of Vietnam, came fourth on the list and offers the cheapest hotel value, with an average summer room rate at less than £30 a night. Siem Reap in Cambodia is another low cost option at just under £40.

The list is based on the millions of reviews and opinions from TripAdvisor travellers. The winners were determined using an algorithm that took into account the quantity and quality of reviews as well as ratings for hotels, restaurants and attractions in destinations worldwide.

TripAdvisor spokesperson James Kay commented: “The competition among global tourist destinations has never been tougher. A combination of low average booking rates and fantastic traveller reviews on TripAdvisor has helped Asian, African and Eastern European destinations steal a march on old favourites like New York and Rome.”