When lingerie shops first began to spring up on the web, onlookers doubted that people would ever buy something so intimate and detailed online. But over a decade later, they’re still going strong.
Whether you’re after a bigger selection, something more niche, or you’re just fed up with never being able to find your size on the high street, more and more of us are turning to the internet to buy our lingerie. The real question is – where to start looking?
We’ve scoured the web, from the eco-conscious Luva Huva to the small-bust-friendly Avariella, to bring you the best online lingerie shops out there to cater to every size, taste and budget.
When it comes to department stores, Selfridges reigns supreme for lingerie online. Stocking over twenty brands, ranging from the more affordable Freya to the iconic Agent Provocateur, as well as handy lingerie accessories like strap solutions and shoulder cushions, you’d be hard pushed to leave with an empty (online) basket.
2. Luva Huva
We reckon Luva Huva is the best online lingerie brand for the ethically conscious. Their lingerie is made from sustainable fabrics, including organic bamboo, soy and hemp fabrics, and recycled scraps, and is handmade in the UK. The pieces are comfortable, soft and feminine and there is a great range of nightwear and loungewear on offer too.
Established in the 1930s, Rigby & Peller have been providing support for the royal bosom since 1982 as the official corsetiere to H.M. Queen Elizabeth II. There’s no doubt this is the site to visit for luxury rather than your basic t-shirt bra, but they do have some more affordable options on offer. There are pieces from over 25 brands and bras start from around £40. Their section of little black dress solutions is particularly useful to find the right bra shape to suit that tricky strapless number.
If you’ve got a bit of time to spare browsing through thousands of options, online lingerie-giant Figleaves is worth a visit. With every size, style and shape of lingerie imaginable available, it’s a good thing the site has a detailed search function. You can whittle down your options by type (babydoll, basque, chemise…), style (bandeau, half cup, back fastening…), size, colour, brand and price. The site also has a well-established reviews system so you can vicariously try before you buy.
Brastop is a lingerie site tailored specifically towards larger busts, with bra sizes starting at 28D and going up to 46K and stocking brands such as Panache, Curvy Kate and Kris Line. As well as a huge range of lingerie, hosiery and swimwear, the site has a great ‘Fitting Room’ section with tips and videos on how to choose the right bra size and shape. You can also chat online with an advisor if you need help choosing and returns are free.
If you’re feeling uninspired by the offering from high street lingerie brands, Glamorous Amorous is the place to go for something more niche, stocking 25 small and up and coming designers. Every brand page features an interview with the designer alongside their stock so you can get a feel for the concept behind the label. Our favourite bit is the ‘Secret Service’ subscription, which lets you choose a style of lingerie, size and price range and have lingerie surprises delivered to you throughout the year.
Already established as an online shopping mecca, ASOS stocks hundreds of lingerie options for every budget, starting at a fiver and going up to over £150. You can narrow search options by style, size, colour, price and brand and with free delivery and returns you’ve got nothing to lose. Personal favourites are Stella McCartney and Mimi Holliday, but the ASOS own brand is pretty neat too.
Yummy mummies listen up - Amoralia is the website to help you choose what kind of bra you should be wearing at which stage of your pregnancy and motherhood. The site stocks a range of maternity underwear, nightwear and swimwear and nursing bras that are pretty as well as practical. If you’re a bit baffled by the options on offer, the ‘Shop by Stage’ section explains what will be happening to your body, from your first trimester right through to 6+ weeks breastfeeding, and suggests suitable bras.
If you’ve got a bit of cash to spare, Luva Huva’s feminine and eco-friendly designs are perfect for pretty but practical every-day lingerie and Glamorous Amorous is a great site to shop for something more unusual. But for a great range of styles and budgets and a simple browsing experience, ASOS gets my vote.
IndyBest product reviews are unbiased, independent advice you can trust. On some occasions, we earn revenue if you click the links and buy the products, but we never allow this to bias our coverage. The reviews are compiled through a mix of expert opinion and real-world testing
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