We are currently trialling our new-look independent.co.uk website - please send any feedback to beta@independent.co.uk

Fashion & Beauty

Fancy pants: 9 best online lingerie shops

Can't find underwear you like on the high street or slightly weirded-out by the idea of a fitting? Try these online lingerie shops for AA cup to K cup and everything in between

When lingerie shops first began to spring up on the web, onlookers doubted that people would ever buy something so intimate and detailed online. But over a decade later, they’re still going strong.

Whether you’re after a bigger selection, something more niche, or you’re just fed up with never being able to find your size on the high street, more and more of us are turning to the internet to buy our lingerie. The real question is – where to start looking?

We’ve scoured the web, from the eco-conscious Luva Huva to the small-bust-friendly Avariella, to bring you the best online lingerie shops out there to cater to every size, taste and budget.

Click on the gallery to see the IndyBest buys


If you’ve got a bit of cash to spare, Luva Huva’s feminine and eco-friendly designs are perfect for pretty but practical every-day lingerie and Glamorous Amorous is a great site to shop for something more unusual. But for a great range of styles and budgets and a simple browsing experience, ASOS gets my vote.

1. Selfridges

2. Luva Huva

3. Rigby & Peller

4. Figleaves

5. Brastop

6. Glamorous Amorous


8. Avariella

9. Amoralia