When lingerie shops first began to spring up on the web, onlookers doubted that people would ever buy something so intimate and detailed online. But over a decade later, they’re still going strong.
Whether you’re after a bigger selection, something more niche, or you’re just fed up with never being able to find your size on the high street, more and more of us are turning to the internet to buy our lingerie. The real question is – where to start looking?
We’ve scoured the web, from the eco-conscious Luva Huva to vintage lovers What Kate Did, to bring you the best online lingerie shops out there to cater to every size, taste and budget.
When it comes to department stores, Selfridges reigns supreme for lingerie online. Stocking over twenty brands, ranging from the more affordable Freya to the iconic Agent Provocateur, as well as handy lingerie accessories like strap solutions and shoulder cushions, you’d be hard pushed to leave with an empty (online) basket.
2. Boux Avenue
Boux Avenue has quickly become a high street favourite with 28 stores in the UK alone but their online service is just as impressive. Here, you will find everything from everyday essentials to something a little sexier. Think shapewear, basques’s, matching sets and bra accessories; they really do have it all. What’s more, everything is available in sizes 28-38, A-G cups and sizes 6-18. We also love the fact that each and every order comes gift wrapped in the brand’s iconic black, white and pink boxes, complete with lace print tissue paper and a handful of scented rose petals.
Brastop is a lingerie site tailored specifically towards larger busts, with bra sizes starting at 28D and going up to 46K and stocking brands such as Panache, Curvy Kate and Kris Line. As well as a huge range of lingerie, hosiery and swimwear, the site has a great ‘Fitting Room’ section with tips and videos on how to choose the right bra size and shape. You can also chat online with an advisor if you need help choosing and returns are free.
Already established as an online shopping mecca, ASOS stocks hundreds of lingerie options for every budget, starting at a fiver and going up to over £150. You can narrow search options by style, size, colour, price and brand and with free delivery and returns you’ve got nothing to lose. Personal favourites are Stella McCartney and Mimi Holliday, but the ASOS own brand is pretty neat too.
5. Ann Summers
An oldie but a goodie, Ann Summers has been at the top of its game since 1972 and after more than 40 years has built an iconic lingerie empire. Known primarily as an erotic retailer, Ann Summers is known for its playful range of undies but there’s much more to it than suspender belts and baby dolls. From the erotic to the everyday, Ann Summers also offers up ultra-comfortable everyday essentials and soft bras in an impressive array of sizes, 30A – 44H.
If you’ve got a bit of time to spare browsing through thousands of options, online lingerie-giant Figleaves is worth a visit. With every size, style and shape of lingerie imaginable available, it’s a good thing the site has a detailed search function. You can whittle down your options by type (babydoll, basque, chemise…), style (bandeau, half cup, back fastening…), size, colour, brand and price. The site also has a well-established reviews system so you can vicariously try before you buy.
If you’re a vintage lover then this is the one for you. Whether you’re taking your first steps into the world of retro undies or you’re fully-fledged glamour Queen, What Katie Did has something for everyone. Stocking everything from bullet bras to negligees, you can easily recreate the silver screen allure of the 40s and 50s with this brand’s extensive range of vintage style lingerie and hosiery. They even have a dedicated section for corsets and a handy guide on how to find the right one for you. Celeb fans include the likes of Madonna, Katy Perry, Lady Gaga and Lana Del Rey.
8. Luva Huva
We reckon Luva Huva is the best online lingerie brand for the ethically conscious. Their lingerie is made from sustainable fabrics, including organic bamboo, soy and hemp fabrics, and recycled scraps, and is handmade in the UK. The pieces are comfortable, soft and feminine and there is a great range of nightwear and loungewear on offer too.
Established in the 1930s, Rigby & Peller have been providing support for the royal bosom since 1982 as the official corsetiere to H.M. Queen Elizabeth II. There’s no doubt this is the site to visit for luxury rather than your basic t-shirt bra, but they do have some more affordable options on offer. With a range of best-selling brands available online the selection offers the best of the best and a huge array of colour ways to choose from.
If you’re feeling uninspired by the offering from high street lingerie brands, Glamorous Amorous is the place to go for something more niche, stocking 25 small and up and coming designers. Every brand page features an interview with the designer alongside their stock so you can get a feel for the concept behind the label. Our favourite bit is the ‘Secret Service’ subscription, which lets you choose a style of lingerie, size and price range and have lingerie surprises delivered to you throughout the year.
Since its inception in 1994, Agent Provocateur has become an iconic and globally recognised brand. A go-to for luxury lovers, its product range encompasses everything from everyday underwear to more premium lingerie in sizes from 32B-36E. It might no be the most affordable but here you’re paying for quality craftsmanship and inimitable designs. We also love the Wish List feature on the brands site that allows you to send someone a list of products you desire.
One of the most iconic lingerie brands, Victoria’s Secret is best known for its world-famous runway show and is rightly recognised as a leading speciality in the industry. With a range of bra styles including balconette, demi and sports as well as slips, dressing gowns and pyjamas, there’s something for everyone at Victoria’s Secret.
With a modern, fashion-forward approach to lingerie, Bluebella has quickly become a popular choice for women on the hunt for high quality undies at an affordable price. The site sells bras, knickers, basques and body bows and even has a dedicated section for products suited to sizes DD-G.
A quintessentially British brand, Ultimo have become synonymous with comfortable yet stylish underwear solutions. With an extensive shapewear section as well as fashion-led undies, swimwear and luxury bridal pieces, this is high-quality lingerie designed for women, by women.
A brand that’s been around for near-on 65 years, you’re in safe hands with Wolford. Synonymous with sophistication and comfort, it offers beautifully crafted underwear that’s designed with serious technical know-how. Available in sizes 32A to 38E, Wolford not only sell bras and panties but have since extended their collection to include shapewear, bodysuits, beachwear and hosiery.
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