News Kate Moss posed naked in a series of publicity shots as part of her rumoured, six-figure sponsorship deal with St Tropez

Kate Moss' naked body boosted sales at PZ Cussons during the first half of the year as customers snapped up at St Tropez fake tans she advertises.

24-hour Room Service: Hotel Sezz, St-Tropez

Like the movie stars who put it on the map, St-Tropez is smaller in the flesh than you might imagine. Watching locals play late-afternoon boules in the town square, dwarfed on every side by sea, sky and rugged Provençal mountains, it's hard to reconcile this place with its fabled excesses (until you realise that those rustic, cobbled alleys are lined with designer brands, or you take a closer look at the prices on the menus).

Hen and stags: A night to remember

Forget boozy blowouts, strippers and L-plates. A host of classier choices mean your hen or stag do doesn’t have to be an evening you’d rather forget, says Alice-Azania Jarvis

Gunter Sachs: Playboy and husband of Brigitte Bardot who helped put Saint-Tropez and St Moritz on the jet-set map

When the German multi-millionaire playboy Gunter Sachs began romancing the French screen idol Brigitte Bardot in May 1966, he didn't do things by halves. After he arranged for a helicopter to drop hundreds of red roses over La Madrague, her Côte d'Azur property, the then most desirable woman in the world certainly paid attention. "It's not every day a man drops a ton of roses in your backyard," Bardot later wrote in Initiales BB, her autobiography. Her sex kitten role in And God Created Woman, directed in 1956 by her first husband Roger Vadim, had already put Saint-Tropez on the map but her relationship with Sachs, covered in great detail by paparazzi and reporters, transformed what had been a sleepy Mediterranean fishing harbour into a must-visit destination for the jet set.

Ten Top... Easter getaways

1 Britain: Celebrate Easter at Turnberry (luxurycollection.com/ turnberry) on the Scottish coast, where rooms cost £135 per night for a special seven-night stay.

Eagle E-Type: A thoroughly modern twist on a timeless classic

The Eagle E-Type combines legendary style with reliability and the latest modern comforts, says Chris Dearden

Cussons buys St Tropez

PZ Cussons, which owns brands including Imperial Leather soap, is to bring a touch of the French Riviera to its Manchester home, with the acquisition of the fake tanning group St Tropez Holdings.

Michelle Feeney: The pale queen of St Tropez

An evangelical Michelle Feeney tells Alison Shepherd how tanning boosts self-esteem, and how profits help the poor

24-hour room service: La Réserve Ramatuelle, Côte d'Azur, France

Decadent pampering in a super-rich setting

On The Road: Summer on the Côte d'Azur needn't blow your budget

The French Riviera is synonymous with summer sunshine, humming Ferraris and sexy, glamorous all-night parties on the beach.

Put your clothes back on, French cities tell tourists

Even in blazing August temperatures French cities are going to war on toplessness, some threatening transgressors with fines of up to €38 (£31).

Botarga dip

Serves 4-6

Carola Long: 'If you haven’t the time or the inclination to get slimmer, the last resort is the optical illusion of fake tan'

Deep down, most of us know that miracle beauty products are the adult version of believing in the tooth fairy. However, come high summer, with photos of toned celebs frolicking on Caribbean beaches seeping into the collective subconscious, I'd probably be willing to buy a body cream made out of jellyfish venom if I read that Cindy Crawford swore by it.

Dressing table: Best bronzers

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