Alton Towers discount codes for February 2026

Get up to 50 per cent off tickets with our verified Alton Towers promo codes

If your family is a band of thrill-seekers, there’s no better day out than a trip to Alton Towers. Catering to all ages, the theme park and resort complex is best known for its exhilarating rollercoasters and family-friendly rides. The Independent’s team of expert deal-hunters has been busy tracking down the best Alton Towers promotional codes and saving tips on everything from day tickets to hotel stays.

February half term at Alton Towers

Families searching for things to do over the February half term 2026 can head to Alton Towers, where the popular Pirate Takeover returns from 14-22 February. Tickets start from £18 and the park is transformed into a swashbuckling adventure, with Mutiny Bay at the heart of the action. Enjoy pirate-themed entertainment, interactive moments for younger visitors and plenty of opportunities for children to immerse themselves in their own high-seas storyline.

Alongside the half-term activities, you can still enjoy selected rides and attractions, including CBeebies Land, making it great for families of all ages. Whether you’re planning a day trip or a short break, Pirate Takeover offers a budget-friendly way to keep everyone entertained during the school holidays.

How to save on Alton Towers tickets in 2026

Save on tickets with Alton Towers early bookings

If you’re planning some family fun, then you won’t want to miss the Alton Towers seasonal lineup. For a day trip, save up to 50 per cent with tickets starting from £34 when booked in advance. This also means you can plan ahead and avoid peak dates if preferred.

Save 20 per cent with Alton Towers short break deals

If you want to make a holiday of it, consider booking a short break, with prices from just £42 per person. Right now, there’s also up to 20 per cent off selected breaks with the Merlin annual pass at Alton Towers.

Enjoy the fun of a themed room, exclusive entertainment, activities, crazy gold and breakfast included. Even better, hotel guests get early access to the park, so you can beat the queues before the crowds arrive.

Students can save £21 on tickets and 10 per cent on short breaks (Merlin Entertainments)

£21 tickets with Alton Towers’ student discount

If you’re living on a student budget, you don’t have to miss out on the fun, either. Whether you use Unidays or Student Beans, all you need to do is verify your student status to unlock £21 student tickets or 10 per cent off a short break. We certainly think that beats a trip to the students’ union.

Save more with Alton Towers pass prices

Save up to £34 on Alton Towers day passes

With current savings, you can book your Alton Towers day passes for as little as £34 online, as opposed to £68 on the gate. Planning ahead guarantees you cheaper ticket prices, so it’s always worth pre-booking to maximise your savings.

Free parking and 20 per cent off with an Alton Towers annual pass

With the Annual Gold Pass at Alton Towers, you’ll get 20 per cent off waterpark admission prices, free parking, and 20 per cent off food and retail.

Get 20 per cent off stays with the Alton Towers Merlin Pass

Merlin passes are a great way to save on your tickets and hotel. These start from £139 per person and include benefits such as 10 per cent off fast track, free parking and 20 per cent off hotel stays, depending on the level that you choose.

Enjoy cheaper Alton Towers child tickets

While your older kids take on new rides such as the Toxicator, there’s plenty for little ones to do in CBeebies Land. You can extend your visit into a short break at the Alton Towers Resort hotel, too, with extra activities for the whole family included, such as extraordinary mini golf and an on-site waterpark. Even better, hotel guests get early access to the park, so you can beat the queues before the crowds arrive.

Alton Towers parent and toddler prices

Parent and toddler passes at Alton Towers start from £29 when you book online. This is for visits on selected dates during off-peak times, so you’ll be able to enjoy shorter queues with little ones in tow. With the pass, a ticket for an additional child aged five and under costs just £5.

How we find the best Alton Towers deals

At The Independent, our team of deal-hunters is dedicated to helping you save money on your next Alton Towers trip. We keep a close eye on ticket prices all year round, so we can share the very best offers and lowest prices as soon as possible. Every deal you see here is hand-picked and quality-checked by our team before you see it, so you can book with confidence, knowing it’s a genuine saving.

Why you can trust us

We’ve been consumer champions at The Independent since 1986, bringing you the latest news on products, brands and services that we know you love so that you can shop smart. Our consumer writer, Molly Greeves, and dedicated deals team work closely with the Merlin group to bring you the latest Alton Towers promotions and discount codes as soon as they are released. With our pick of the best offers, you always know you’re getting the lowest ticket prices and short break deals.

Looking for more ways to keep the little ones entertained? Take a look at our guide to the best gifts and toys for toddlers