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The best deals on AirPods that are too good to miss
Here are the most competitive discounts for the bestselling wireless buds – thank us later
Bluetooth headphones have come a long way since the early 2010s, when unreliable sound and connectivity issues were the norm. Today, wireless earbuds are everywhere, with Apple‘s AirPods leading the charge.
Now, nearly a decade after their debut, Apple is on its fourth generation of AirPods – available with or without active noise cancellation, with them running alongside the company’s flagship AirPods Pro 2. Both are continuously updated with new features, making them a sound purchase.
If you prefer over-ear headphones, the AirPods Max might be more your thing. Either way, it can be challenging to hunt down cheap AirPod deals, which is why we’ve done all the hard work for you. While it’s rare to see Apple discount any of the three models, you’ll have a much better chance from a reputable third-party retailer, like John Lewis or Very.
We’re constantly on the lookout for the best AirPods bargains, and having reviewed every pair, we can confidently vouch for their performance. They’re a smart investment, especially when they’re on sale. Keep reading to discover how you can snag a pair at a more affordable price.
The best cheap AirPods deals for July 2025 in the UK are:
- Apple AirPods Pro 2 wireless earbuds: Was £229, now £189, Laptopsdirect.co.uk
- Apple AirPods 4 with active noise cancellation: Was £179, now £169, Ee.co.uk
- Apple AirPods Max: Was £499, now £465, Ee.co.uk
Apple AirPods Pro 2 wireless earbuds: Was £229, now £189, Laptopsdirect.co.uk
With impressive sound and noticeably better noise cancellation than the first-generation pro earbuds, the AirPods Pro 2 also feature touch controls on the buds themselves. In his review, tech critic David Phelan said: “Noise-cancelling was good enough to reduce continuous sounds such as engine noise on a train”.
After searching low and high, we’ve spotted them discounted by £40 at Laptops Direct.
Apple AirPods 4 with active noise cancellation: Was £179, now £169, Laptopsdirect.co.uk
Given that AirPods 4 are rarely discounted, we were happy to find them with £10 off at Laptops Direct this month. Now, it may be one of the more modest discounts, but every penny counts when you’re looking to get the best deal.
In his review, tech critic David Phelan said that music quality with the AirPods 4 was “exemplary, even with noise-cancelling off, offering decent breadth of sound and fidelity in vocals and mid-range notes”. He added that he found the buds themselves to be “amazingly small and light”.
Apple AirPods Max: Was £499, now £465, Ee.co.uk
Again, it’s not too often that you see the Apple AirPods Max on sale, but there’s currently a decent deal on them at EE. Discounted from the usual £499 to £465, all five colourways have £34 off. However, it does state that this is a limited time offer, so we wouldn’t wait around if you want to avoid missing out.
In my review, I found that “They cover your ears so fully that you get an exceedingly good amount of passive noise cancellation without even having to turn on ANC – even better than some of the active noise-cancelling headphones we’ve tried.” I loved their “spatial audio” – a feature which means sounds come from all directions around your head.
Want to read more about Apple’s newest pair of earbuds? Head to our review of the AirPods 3rd gen