The alleged ‘feud’ between Selena Gomez, Hailey Bieber and Kylie Jenner explained

Rumours of a spat were sparked when Jenner appeared to mock Gomez’s eyebrows on social media on Wednesday 22 February

Selena Gomez and Hailey Bieber’s relationship has been a complex dynamic ever since they were introduced in 2009.

However, recent developments on social media involving Gomez’s eyebrows, with Kylie Jenner at the centre, have sparked rumours that they are in disagreement again.

Gomez famously dated Justin Bieber on and off throughout the early 2010s. Then, in 2018, the “Baby” singer married model Hailey Baldwin.

Since then, the women, who are routinely in the public eye, have often been pitted against each other.

During a September 2022 interview on Call Her Daddy, Baldwin publicly stated that it’s “all love” between her and Gomez. And in October 2022, the women put rumours of any feud to rest when they publicly posed for pictures together.

What is the recent eyebrow ‘feud’?

The rumours started when a TikTok user speculated about a potential spat in a viral video on the platform.

In it, the user suggested that Jenner had posted an Instagram story mocking the Wizards of Waverly Place actor’s eyebrows.

Gomez had posted a video to her Instagram Stories, telling her followers that she had her eyebrows “laminated” (a way of lifting and straightening the eyebrows using a chemical solution), and they turned out more dramatic than expected. Joking, the singer said her eyebrows had not gone to plan.

Selena Gomez and Kylie Jenner (TikTok / @mariatrauzettel)

Hours later, Jenner, posted a selfie with the text, “That was an accident?” placed over her eyebrows.

In the following story, Jenner posted a close-up picture of friend Hailey’s eyebrows, and in the corner of the story, another selfie of Jenner.

Hailey’s involvement led fans to believe that there was a feud between the model and the singer, again. Gossip accounts on TikTok theorised that the Kylie Cosmetics owner was making a dig at Gomez.

On Wednesday (22 February), Jenner shut down the rumours by commenting on the viral TikTok post.

“This is reaching,” she wrote. “No shade towards Selena ever and I didn’t see her eyebrow posts! u guys are making something out of nothing. This is silly.”

Gomez then wrote: "Agreed @kyliejenner. It’s all unnecessary. I’m a fan of Kylie!"

The rumours about a falling out between the three comes after Gomez surpassed Jenner as the most followed woman on Instagram. On 23 February, Gomez announced she was taking a break from social media, before reactivating her TikTok account days later.

Although Kylie Jenner denied claims that she took aim at Gomez, the alleged drama between the “Who Says” singer and Hailey Bieber continued as fans resurfaced old videos and tweets regarding the so-called fued. One resurfaced clip went viral on TikTok which showed Hailey Bieber hosting her old show, Drop the Mic, alongside co-host and rapper Method Man. During the episode, Method Man was presenting a performance, which he described as “a one-on-one rap battle full of the meanest lyrics about a celebrity since Taylor Swift’s last album”.

At the mention of Swift, Bieber pretended to gag and stuck her tongue out before rolling her eyes, which prompted Gomez to respond to the TikTok video. “So sorry, my best friend is and continues to be one of the best in the game,” she commented.

A conspiracy theory later went viral on social media that accused Biebr of “copying” Gomez, such as their tattoo placements and their respective cooking shows. Another video compared Gomez and Bieber’s talk show appearances, in which the Rhode Skin founder is seen giving similar responses to the Spring Breakers star. Fans also resurfaced Hailey’s old tweets in support of #Jelena, the nickname given to Justin and Selena’s relationship during the height of their romance.

After weeks of speculation, Selena Gomez finally addressed rumours of an alleged feud between the two women. Taking to her Instagram story on Friday 24 March, Gomez wrote: “Hailey Bieber reached out to me and let me know that she has been receiving death threats and such hateful negativity. This isn’t what I stand for. No one should have to experience hate or bullying. I’ve always advocated for kindness and really want this all to stop.”

(Instagram / Selena Gomez )

Hailey Bieber followed up Gomez’s statement with one of her own. “I want to thank Selena for speaking out, as her and I have been discussing the last few weeks how to move past this ongoing narrative between her and I,” she said on her Instagram story.

(Instagram / Hailey Bieber)

“The last few weeks have been very hard for everyone involved and millions of people are seeing so much hate around this which is extremely harmful. While social media is an incredible way to connect and build community, moments like this only create extreme division instead of bringing people together.

“Things can always be taken out of context or construed differently than they were intended. We all need to be more thoughtful about what we post and what we say, including myself.”

“In the end, I believe love will always be bigger than hate and negativity, and there is always an opportunity to meet each other with more empathy and compassion.”