Earthmark FAQ

What is an Earthmark?

The Earthmark rating is designed to educate consumers about sustainable brands that are taking positive environmental steps for a brighter future. Even the smallest change, such as eco-friendly packaging or sustainable fashion, can make a huge difference. Earthmark ratings allow you to make an informed choice on where you shop based on ethical values and eco-friendly measures.

You can find out more detailed information about Earthmark on their website or share your feedback with the team here.

What are the Earthmark ratings?

Earthmark ratings are measured from 1-5 based on the following principles: transparency, recent data, environmental relevance and relativity. The lowest-scoring brands are operating business as usual with little regard to environmental impact. Whilst the highest-scoring brands are proactively making positive impacts.

Why are Earthmarks important?

Earthmark ratings help us to understand the environmental impact that retailers have. Choosing stores that are making positive changes to become more eco-friendly is an easy way to make a difference. There are some great initiatives out there including Zara’s newly launched ‘pre-owned’ sustainable clothing service, The Hut’s eco-delivery option and The Body Shop’s fair trade programme. By shopping considering Earthmarks, you can be sure that you're getting a complete picture of a brands' impact.

Are Earthmark ratings certified?

Earthmark is a benchmarking platform that does the research for you – making business sustainability measures transparent and easy to digest. The Earthmark scoring system uses verified third-party data and market-leading certification to determine each company’s environmental impact. The higher the rating, the greener the brand.

What does sustainability mean?

Sustainability refers to nurturing and maintaining the environmental needs of today, whilst implementing positive changes for the future to prevent climate change. Business sustainability means having a strategy to reduce negative environmental impact. Many companies now have dedicated sustainability teams to implement sustainable development goals. This can range from using recycled materials, nature-based solutions or environmentally friendly packaging.