Tower 28 Beauty beachplease luminous tinted balm
Best: Overall
Rating: 9/10
One of the newer brands on our list is Tower 28 Beauty, which hails from California and launched in 2019, before becoming available for UK shoppers in June 2021. All its products are vegan and versatile with a dewy finish. For us, its standout is this tinted balm. We tried “rush hour” – a peachy shade, and “after hours” – a berry plum colour. We loved the minimal packaging, as the brand makes an effort to avoid using mirrors, pans or paper inserts and uses eco-friendly inks and recycled plastic.
Made for lips and cheeks, the balm itself is effortless to blend onto skin, doesn’t disrupt any foundation beneath and leaves a gorgeous healthy glow. It’s one of the best cream blushes we’ve ever used. As for a lip tint, it’s a great mix of a hydrating texture with rich pigment for a bold colour. It fades slightly throughout the day but we applied it with our ring finger, so reapplying as needed was no bother.