Shelf life: an Amazon warehouse in Peterborough / Getty Images

Watches, consoles, cameras and other tech will all be on sale

Amazon is launching a huge sale on July 15, celebrating its 20th birthday. Electronics, watches, entertainment and sports goods are set to go on sale during the day — and we’ll be keeping a constant round-up of all of them.

Amazon has already given some indication of the things that will be going on sale. But in all it says there will be “more deals than Black Friday”.

The site has said that the offers will be deals from “electronics, toys, video games, movies, clothing, patio, lawn and garden, sports and outdoor items and more”.

It has already given some indication of the deals that will be going live at midnight, when the day begins. A soundbar, suncream, smartwatch and a tent will all be going cheap at 12.10am. (See below for full details.)

More deals will be going live throughout the day, but we’ll be keeping track of the best. Amazon will also be running a special Prime Day page showing new offers as they go live.

This story will be updated this page during the day — and be careful to keep checking back, since deals will be disappearing and re-appearing throughout the day, with new offers being added every 10 minutes. The company runs “Lightning Deals”, where it updates the offers every 10 minutes and leaves them up until they run out.

Customers have to be members of Amazon Prime to take part in the offers, which run throughout July 15. But the company is offering special trials so that people can sign up to take part — and then unsubscribe once the birthday party is over, so long as they remember to cancel it.

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Contributions by Alexander Sehmer