First Kylie, now George Clooney: I’m a wine expert – here’s what I really think of ‘celebrity booze’

From Brad Pitt and Cameron Diaz to Graham Norton and Gary Barlow, it seems that every celebrity these days is quick to sell their own brand of bubbly. But, asks wine expert Rosamund Hall, are they actually any good?

Since its launch in 2020, Kylie Minogue has sold more than 10 million bottles of her wine (Getty)

What do Kylie Minogue, Ian Botham, Graham Norton, Gordon Ramsay, Cameron Diaz, Brad Pitt and Gary Barlow (to name a few) all have in common?

The answer is wine – and it’s not just that they like drinking it.

Celebrities are not known for not shying away from putting their names and faces to products and businesses: perfumes, restaurants, clothing lines… they’ll seize any opportunity to diversify their brand. But it currently seems that having your own line of wine is the ultimate celebrity endorsement.