Holly Willoughby’s polka dot dress is from this sustainable fashion brand – here’s how to buy it

The ‘This Morning’ presenter’s #hwstyle pick for today features a bold, vintage-inspired print

Holly paired the retro-inspired piece with classic Mary Janes (@hollywilloughby/The Independent)

Whether you’re personally smitten by her style or not, there’s no denying that Holly Willoughby’s This Morning outfits have become as much of a talking point as any of the stories featured on the show itself – and today is no exception.

For today’s programme, the presenter has opted for her usual silhouette with an A-line fitted dress that’s perfect for spring.

Following a string of dreamy high street #hwstyle picks, including a blue pleated midi skirt from Mango and a mini dress from Nobody’s Child, today’s ensemble is from a brand that sits at the more expensive end of the spectrum: Reformation.

The LA-born label has become the go-to destination for many fashion fans, owing to its range of feminine, floaty and vintage-inspired silhouettes. But, the brand is not just about creating cool styles, as it also prides itself on being sustainable and environmentally conscious.

With planet-friendly options at its core, Reformation checks the impact of every single item it makes; aiming to reduce the amount of water, materials, and energy used.

Read more:

• Love Holly Willoughby’s pink floral dress? It’s high street
• This £18 dress from George at Asda has rave reviews on TikTok
• Holly Willoughby’s & Other Stories jumper is a perfect piece

Holly’s pick from the label is a 1940s-style tea dress in black with a white polka dot print and, while it is slightly pricier than some of her latest finds, we think it’s one that will become a mainstay in your wardrobe, whatever the season.

The presenter kept her accessories to a minimum by pairing the dress with a simple pair of black patent Mary Jane shoes by Russell & Bromley, to really let the outfit do the talking.

Due to the popularity of the presenter’s outfits, particularly those from the high street, key pieces often sell out fast in a phenomenon dubbed the “Holly effect”. 

So, if you want to recreate the look, you’ll need to be quick. Here’s how to get your hands on the dress and shoes before they sell out.

You can trust our independent round-ups. We may earn commission from some of the retailers, but we never allow this to influence choices. This revenue helps us to fund journalism across The Independent.

Where is Holly Willoughby’s outfit from and where can I buy it? 

Holly Willoughby’s outfit today is the Gail dress from cult fashion brand Reformation, priced at £285.

The style hits the sweet spot between a mini and maxi length and is cut in Holly’s favourite silhouette, with a slim fit in the bodice and full skirt.

Reformation Gail dress: £285, Thereformation.com

(Reformation)

While it resembles the kind of tea-style dress that was popular in the Forties, it also taps into a number of current trends with its puffed sleeves and collared neckline. We also love the addition of the front buttons, which give it a sophisticated finish.

If you fancy a twist on Holly’s original look, the dress also comes in plain ivory. It’s available in UK sizes 4 to 16.

Buy now

Russell & Bromley Queen Mary square toe Mary Jane: £195, Russellandbromley.co.uk

(Russell and Bromley)

Holly finished her look with a pair of black, flat shoes from Russell & Bromley. Similar to the style she wore on Wednesday’s show, they are a contemporary take on the classic Mary Jane silhouette crafted from ultra-glossy patent leather. The shoes also feature an elegant strap that has been modernised with a snipped square toe and they are set on a tiny block heel.

We think this dress would look just as stylish worn with a pair of strappy sandals for picnics in the park, or pointed heels for fancier occasions.

Buy now

Does Holly Willoughby wear her own clothes on ‘This Morning’?

Holly Willoughby has a stylist for This Morning who works with her to compile her wardrobe, rather than wearing her own clothes.

Speaking to Red in 2020, she revealed that putting together an outfit “hasn’t always come naturally” – “for a long time, I was pretty clueless,” she admitted – and while her Instagram feed when she’s not working says otherwise, featuring an array of equally stylish ensembles in our books, this is likely why she looks to the expertise on the professionals on screen.  

Who is Holly Willoughby’s stylist?

Danielle Whiteman became Holly Willoughby’s regular This Morning stylist towards the end of 2020, replacing Angie Smith – Danielle is a previous assistant of Angie’s, who is now based in Sydney and expecting her first child.

Angie is often credited with having engineered Holly’s transformation to national fashion icon in recent years: “Holly was open to new ideas,” she explained during an interview with YOU magazine. “The main thing I wanted to do was get her into more colour – so we tried everything on and went from there. I remember her saying, “I’ve had my kids. I just need to change it up.”

How does Holly Willoughby do her hair? 

Holly Willoughby’s hair stylist is Ciler Peksah, who works with her for This Morning and Dancing on Ice, and seems to have well and truly mastered the ultimate wavy blonde bob. Previous products Ciler has said she’s used on the presenter’s hair for that signature swish include Batiste dry shampoo, T3 curling tongs and Aveda’s damage remedy daily hair repair (£26, Lookfantastic).

Holly is also a Garnier Nutrisse ambassador, and during lockdown shared a clip of herself dying her own hair using the Natural Baby Blonde shade from the range, if you want to achieve the same shade.  

Where is Holly Willoughby from?

Holly Willoughby is originally from Brighton, East Sussex, and attended Burgess Hill Girls school. She now lives in south west London with her husband Dan Baldwin and their three children, Belle, Harry and Chester.