Whether you’re personally smitten by her style or not, there’s no denying that Holly Willoughby’s This Morning outfits have now become as much of a talking point as any of the stories featured on the show itself.
With another week of Holly’s dreamy #ootd and #hwstyle coming to an end, she’s had a string of high street picks. She started the week with an affordable Zara and & Other Stories ensemble and now she’s ending it on another purse-friendly note.
Today’s outfit provides a subtle nod to the spring and summer months to come, with a blue, big collar blouse from Rixo and a high-waisted mini skirt from Hobbs. While these brands are of course at the pricier end of the high street, we are totally here for her high-low approach.
Opting for her usual silhouette – an A-line skirt, paired with a statement blouse – she’s kept her accessories to a minimum to really let the outfit do the talking.
Following months of wearing loungewear to our at-home offices, we think the ensemble provides the perfect back-to-the-office inspiration.
Due to the popularity of the presenter’s outfits, particularly those from the high street, key pieces often sell out fast in a phenomenon dubbed the “Holly effect”.
So, if you want to recreate the look, here’s how to get your hands on the set before it sells out.
You can trust our independent product round-ups. We may earn commission from some of the retailers, but we never allow this to influence choices. This revenue helps us to fund journalism across The Independent.
Where is Holly Willoughby’s outfit from and where can I buy it?
Holly’s high-waisted mini skirt today is from Hobbs and costs £89. We love the button detailing, and the fact the front pockets look like they’ll be big enough to hold all our essential items.
Thanks to its A-line cut, it provides the perfect level of smart for your smart casual ensembles, and as we noted, while it’s at the more expensive end of the high street, Hobbs is a brand you can trust to make clothing that will last a lifetime.
Hobbs Jordan cotton blend A line skirt: £89, Hobbs.com
Holly’s paired her understated skirt with a big collar shirt, a big trend for spring and summer 2021.
Rixo Misha long sleeve blouse with frill collar: £140, Rixo.co.uk
Owing to its higher price point, and the fact it looks to be low in stock, we’ve tracked down a very similar blouse from Mango that will cost £35.99. We think it would work just as well with the Hobbs mini skirt – thank us later.
Mango blouse: £35.99, Zalando.co.uk
Does Holly Willoughby wear her own clothes on This Morning?
Holly Willoughby has a stylist for This Morning who works with her to compile her wardrobe, rather than wearing her own clothes.
Speaking to Red in 2020, she revealed that putting together an outfit “hasn’t always come naturally” – “for a long time, I was pretty clueless,” she admitted – and while her Instagram feed when she’s not working says otherwise, featuring an array of equally stylish ensembles in our books, this is likely why she looks to the expertise on the professionals on screen.
Who is Holly Willoughby’s stylist?
Danielle Whiteman became Holly Willoughby’s regular This Morning stylist towards the end of 2020, replacing Angie Smith – Danielle is a previous assistant of Angie’s, who is now based in Sydney and expecting her first child.
Angie is often credited with having engineered Holly’s transformation to national fashion icon in recent years: “Holly was open to new ideas,” she explained during an interview with YOU magazine. “The main thing I wanted to do was get her into more colour – so we tried everything on and went from there. I remember her saying, “I’ve had my kids. I just need to change it up.”
How does Holly Willoughby do her hair?
Holly Willoughby’s hair stylist is Ciler Peksah, who works with her for This Morning and Dancing on Ice, and seems to have well and truly mastered the ultimate wavy blonde bob. Previous products Ciler has said she’s used on the presenter’s hair for that signature swish include Batiste dry shampoo, T3 curling tongs and Aveda’s damage remedy daily hair repair (£26, Lookfantastic).
Holly is also a Garnier Nutrisse ambassador, and during lockdown shared a clip of herself dying her own hair using the Natural Baby Blonde shade from the range, if you want to achieve the same shade.
Where is Holly Willoughby from?
Holly Willoughby is originally from Brighton, East Sussex, and attended Burgess Hill Girls school. She now lives in south west London with her husband Dan Baldwin and their three children, Belle, Harry and Chester.
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