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As sales of Britney Spears perfumes soar, these are the scents to buy

Following the #FreeBritney movement, fans are showing their support for the pop star

Eva Waite-Taylor
Friday 26 February 2021 16:24
<p>If you’re searching for a new signature scent, spritz one of these  </p>

If you’re searching for a new signature scent, spritz one of these

The year 2004 was big in terms of pop culture – Friends came to an emotional end and in its place we were given Regina George and Cady Heron in Mean Girls. Meanwhile, Facebook and Gmail had just been launched.

It was also the year that pop star Britney Spears was at the fore – she released Toxic, which was a longstanding chart-topper.

Read more: 10 best women’s perfumes that are long lasting

But she also launched her debut perfume collection, which is widely considered the OG celebrity fragrance range – and sales of it have soared in the wake of the release of Framing Britney Spears.

The film by The New York Times – which has become one of Sky’s most-watched documentaries – predominantly provides a chronological account of Spears’s life and explores the singer’s troubling rise to fame, her treatment by the media, her conservatorship and court battles with her father, and the subsequent #FreeBritney movement.

Rather unexpectedly, fragrance retailers have seen a surge in the popularity of her range.

Fragrance Direct reported a 335 per cent increase in sales compared to February 2019. Similarly, The Perfume Shop has revealed sales are up by 439 per cent when compared to this time last year, which Andrea Rickard, the retailer’s trading director, credits to fans showing their support to the star after seeing the new documentary.

With more than 30 perfumes in her collection, created in partnership with Elizabeth Arden, Spears’s range has always been a popular choice, with “fantasy”, “curious” and “believe” among the bestselling scents. And many of them cost less than £20.

If you, like many others, are looking to invest in a new signature fragrance by one of the world’s most famous popstars, we’ve only gone and done it again and rounded up our favourites.

You can trust our independent round-ups. We may earn commission from some of the retailers, but we never allow this to influence selections, which are formed from real-world testing and expert advice. This revenue helps to fund journalism across The Independent

Britney Spears fantasy eau de parfum, 100ml

Launched in 2005 and one of the most popular of the singer’s fragrances, it’s a sweet, fruity and floral scent with top notes of red lychee and kiwi. Encased in a fairytale pink bottle studded with Swarovski crystals, we’re not sure it gets more Noughties than this.

Britney Spears midnight fantasy, 100ml

This limited-edition scent falls under the “fantasy” umbrella and combines the OG floral fragrance with musky undertones to create a more sophisticated twist on the classic.

Britney Spears believe eau de parfum, 100ml

Another floral, fruity favourite, this has notes of guava, tangerine and honeysuckle, while the green colour is said to have been chosen to allude to its fresh character. The perfect option if you’re looking to update your scent in time for spring.

Britney Spears curious eau de parfum, 100ml

Based on notes of white flowers with vanilla, this is sold as a “soft, sensual and feminine fragrance”, while the heart charm on the bottle is said to inspire good luck. At £17.99, this is an affordable addition to your collection.

Britney Spears prerogative rave eau de parfum, 100ml

A relative newcomer to Spears’s collection, this launched in 2019 and its main accords are fruity and woody with top notes of raspberry, pear and orange. Designed to be the perfect accompaniment to your night out while you bust some of Britney’s signature moves, we’ll be wearing this come 21 June.

IndyBest product reviews are unbiased, independent advice you can trust. On some occasions, we earn revenue if you click the links and buy the products, but we never allow this to bias our coverage. The reviews are compiled through a mix of expert opinion and real-world testing.