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Where to shop Copenhagen Fashion Week’s Scandi style
From Ganni to Rotate, these are the Scandi brands to shop
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Copenhagen Fashion Week has just kicked off, starting the women’s ready-to-wear season on a high. Seen as the younger sister or most prominent up-and-comer to the famous fashion four – London, New York, Milan and Paris – industry insiders look to Copenhagen for its wearable wardrobe and everyday essentials, plus its more planet-friendly practices.
This week, Scandinavian designers are showcasing their autumn/winter 2024 collections, showing us what’s in store for later on in the year. So, expect cosy coats, much-needed knitwear and lots of leather looks. We’ll be at the event reporting on the latest trends to try, so be sure to stay tuned and follow our Instagram account for behind the scenes access as well.
Unlike most other fashion weeks, which see many of us having to wait for the luxury labels’ trends to trickle down to the high street before we’re able to shop them, Copenhagen Fashion Week’s key pull is its price point.
Unlike London or Milan, you’re much less likely to see coats that cost the same amount as a car in Copenhagen. Instead, many labels sit on the upper end of high-street prices, including Ganni, Rotate and Stine Goya – items from which can be snapped up for less than £100, if you know where to shop.
To save you the task of searching, we’ve compiled a handy guide below, to help you channel the ultimate Scandi style. Remember, when leaning into this look, it’s all about keeping things casual, so trainers and jeans are key to creating this effortless everyday style.
Read more: How Copenhagen became a fashion capital in a highly competitive world
Ganni
The ‘Ganni girls’ style has become a signature look in its own right. Combining playful prints – such as leopard and snake – with striking silhouettes, the label focuses on everyday essentials with a fashionable flair. Think graphic print T-shirts, bow-tied blouses and logo-emblazoned accessories.
Stine Goya
If you’re after occasionwear, Stine Goya is sure to have something special. Founded in 2006, the namesake label has become a signature for Scandi style, with cosy knits, floral print pieces and fashion-forward accessories aplenty. For more formal fits, the designer’s standout dresses are firm favourites among fashion fans.
Rotate
Rotate Birger Christensen is a brand beloved by celebs, with Gigi Hadid, Kim Kardashian and Kylie Jenner all having been spotted in the label’s sparkly wares. While it steers away from the traditional laidback Scandi look, with party-ready pieces such as sequinned jeans, little black dresses and skirts, it’s a great place to search for head-turning party pieces. Plus, to satisfy that lazy-day look, the brand launched another label, Rotate Sunday, which is stocked with jogging bottoms, sweatshirts and caps, so there is something for pretty much everyone.
Saks Potts
Created by Copenhagen-based design duo Cathrine Saks and Barbara Potts, Saks Potts elevates everyday essentials with a fun, fashion-forward edge. Alongside the brand’s bestselling coats sit preppy polo shirts and simplistic shirts. It is a little more expensive than some of the other brands in this list but, if you’re after investment items, it’s definitely one to peruse.
J.Lindeberg
If you’re searching for a sportier style, J.Lindeberg could be the brand for you. Giving golfing outfits a fashionable upgrade with perky prints and standout shades, while ski suits gain a chic overhaul, performancewear has never looked so pretty. If you don’t need something to sweat in, the brand’s bestsellers also include cosy tracksuit co-ords, polo shirts and brightly coloured accessories.
Remain
Creating not one but two key Copenhagen Fashion Week brands, the Birger Christensen Collective also owns ready-to-wear label Remain. Focusing on wearable wardrobe essentials with a signature style twist, the brand perfectly steps into Scandi style. Think colourful leather trousers, sweaters in standout shades and oversized shirts.
Baum und Pferdgarten
Currently celebrating its 25th year, Baum und Pferdgarten is getting a lot of attention right now. Founded by co-creative directors Rikke Baumgarten and Helle Hestehave, the brand plays with vibrant patterns and bright and bold colours to create standout designs such as this blue floral dress, chic checked coat and the label’s famous sailor hats.
OpéraSport
Like other Copenhagen Fashion Week brands, OpéraSport has a big focus on sustainability. Using a combination of vegan leather, recycled cashmere, wool and polyester, the brand creates beautiful yet wearable collections, with swimsuits, shirts and mini skirts all included.
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