Where to buy Holly Willoughby’s black and white patterned shirt

Love the presenter’s This Morning outfit today? Here’s where to shop it

Holly’s patterned shirt would make great back-to-the-office attire when the time comes (Instagram @hollywillougby/The Independent)

Whether you’re personally smitten by her style or not, there’s no denying that Holly Willoughby’sThis Morning outfits have now become as much of a talking point as any of the stories featured on the show itself – and today’s look is no exception.

After favouring dresses for the first half of the week, Holly’s gone for Wednesday tailoring with a shirt from The Fold London and culottes from Zara (which appear to be a staple pair that she’s worn previously on the show).

The Fold is a workwear brand founded by Polly McMaster, who found her personal dressing options hugely uninspiring when working in the corporate world. “The offering for workwear felt like it was at the bottom of the agenda for many womenswear brands,” Polly explains of the inspiration for starting her own.

Read more: Where to buy Holly Willoughby’s blue floral Rixo dress

Accessorised with black pointed heels and minimal jewellery, Holly’s outfit is certainly office-ready; the Mandarin collar and heart-leaf print of the silk blouse add interest and give the overall ensemble a fun, feminine finish.

The Fold’s shirt is a pricer pick than the high street Zara trousers, but however far your budget stretches, you can still get your hands on both buys – here’s what you need to know.

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Where is Holly Willoughby’s outfit from and where can I buy it? 

Holly Willoughby’s black and white patterned shirt is The Fold London’s allandale blouse, which retails for £205.

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A post shared by Holly Willoughby (@hollywilloughby)

The price is reflective of the quality of the garment: the fabric is a light silk chiffon, and the silhouette is a classic, elegant, cut that looks effortlessly chic.

Allandale heart leaf print silk chiffon blouse: £205, Thefoldlondon.com

(The Fold London)

However, if you’re looking for a more affordable slice of Holly’s style, you can check out her Zara culottes, which cost just £25.99.

Culottes: £25.99, Zara.com

(Zara)

Does Holly Willoughby wear her own clothes on This Morning?

Holly Willoughby has a stylist forThis Morning who works with her to compile her wardrobe, rather than wearing her own clothes.

Speaking to Red in 2020, she revealed that putting together an outfit “hasn’t always come naturally” – “for a long time, I was pretty clueless,” she admitted – and while her Instagram feed when she’s not working says otherwise, featuring an array of equally stylish ensembles in our books, this is likely why she looks to the expertise on the professionals on screen.  

Who is Holly Willoughby’s stylist?

Danielle Whiteman became Holly Willoughby’s regularThis Morning stylist towards the end of 2020, replacing Angie Smith – Danielle is a previous assistant of Angie’s, who is now based in Sydney and expecting her first child.

Angie is often credited with having engineered Holly’s transformation to national fashion icon in recent years: “Holly was open to new ideas,” she explained during an interview with YOU magazine. “The main thing I wanted to do was get her into more colour – so we tried everything on and went from there. I remember her saying, “I’ve had my kids. I just need to change it up.””

How does Holly Willoughby do her hair? 

Holly Willoughby’s hair stylist is Ciler Peksah, who works with her forThis Morning and Dancing on Ice, and seems to have well and truly mastered the ultimate wavy blonde bob. Previous products Ciler has said she’s used on the presenter’s hair for that signature swish include Batiste dry shampoo, T3 curling tongs and Aveda’s damage remedy daily hair repair (£26, Lookfantastic).

Holly is also a Garnier Nutrisse ambassador, and during lockdown shared a clip of herself dying her own hair using the Natural Baby Blonde shade from the range, if you want to achieve the same shade.  

Where is Holly Willoughby from?

Holly Willoughby is originally from Brighton, East Sussex, and attended Burgess Hill Girls school. She now lives in south west London with her husband Dan Baldwin and their three children, Belle, Harry and Chester.