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Amazon just refreshed its entire device line-up – here’s everything announced

The tech giant has updated everything from the Fire TV and Kindle to Ring, Blink and Echo smart home products

Steve Hogarty
Tech critic
Wednesday 01 October 2025 15:20 BST
The Amazon Echo range of smart speakers gets a design overhaul for 2025
The Amazon Echo range of smart speakers gets a design overhaul for 2025 (Amazon)

Amazon has just unveiled a huge new collection of devices, introducing a swathe of upgrades and all-new products across its entire hardware range.

The announcement includes everything from the first-ever Kindle Scribe with a colour display and a new, more affordable 4K Fire TV stick, to a line-up of new 4K security cameras from Ring and a redesigned, more powerful generation of Echo smart speakers.

The theme of this year’s launch is all to do with AI – or “ambient intelligence”, as Amazon puts it. The retail giant envisions tech that works together seamlessly and adapts to your needs, with new AI-powered features such as a notebook search for the Kindle Scribe and new sensor technology in the Echo range that allows for more “proactive and personalised” Alexa experiences.

The new devices are available for pre-order from today, with shipping expected to begin from mid-October – just in time for Prime Big Deal Days. Here’s a breakdown of every new device announced for the UK.

Fire TV

(Amazon)

Amazon has refreshed the entire Fire TV line-up with a new, faster operating system. The headline act is a new, more affordable 4K streaming stick, while three new TVs bring features like the ambient experience screensaver to cheaper models.

amazon fire tv stick 4k select

Fire TV Stick 4K Select

The new entry-point for cheap 4K streaming, the Fire TV Stick 4K Select offers enough performance and specs to get the best picture quality from all the major streaming services without the premium price tag.

Fire TV 2-Series (from £249.99, coming soon): Amazon’s budget-friendly TV range delivers a standard HD picture and is now 30 per cent faster, featuring the ambient experience, wallpaper-style screensaver for the first time.

Fire TV 4-Series (from £429.99, coming soon): Stepping up to a sharp 4K resolution, the 4-Series also gets a 30 per cent performance boost and the ability to display artwork and photos when not in use.

Fire TV Omni QLED Series (from £649.99, coming soon): The flagship TV is now 40 per cent faster and 60 per cent brighter, with new OmniSense technology that can turn the screen on or off as you enter or leave the room.

Kindle

(Kindle)

The Kindle Scribe, Amazon’s note-taking ereader, has had its most significant update yet with three new models that are thinner, lighter, and more powerful than ever. The entire range also gets a software overhaul with new productivity features, including Google Drive integration and AI-powered search. The new Kindles don’t have a release date, but they are launching soon.

Kindle Scribe Colorsoft (from £569.99, coming soon): The first-ever Kindle Scribe with a colour e-ink display, the Kindle Scribe Colorsoft brings easy-on-the-eyes colour to your notes and books without the glare of a tablet.

Next-gen Kindle Scribe (from £449.99, coming soon): The standard Scribe gets a big upgrade with a faster processor for 40 per cent quicker page turns and a new display for an improved pen-on-paper feel.

Next-gen Kindle Scribe without front light (£389.99, coming soon): A more affordable version of the Scribe that ditches the front light, making it a great-value option for note-taking in well-lit offices.

Echo

Amazon’s new Echo line-up features four of its most powerful devices yet, promising premium audio, new designs and custom silicon built for AI. The new Echo Show devices feature edge-to-edge glass displays for a more immersive viewing experience.

Amazon Echo Show 8

Amazon Echo show 8

The mid-sized Echo Show 8 smart display gets a complete redesign with an edge-to-edge glass screen and improved audio.

Amazon Echo Show 11

Amazon Echo show 11

The largest Echo Show also gets the new ultra-thin bezel design, maximising the viewable screen area and delivering more vivid colours.

Amazon Echo Dot Max

Amazon Echo dot max

A new and more powerful version of the compact smart speaker, the Echo Dot Max promises nearly three times the bass of previous generations.

Amazon Echo Studio

Echo studio

Amazon’s premium audio speaker gets a redesign. It’s now 40 per cent smaller while still supporting immersive spatial audio and Dolby Atmos.

Ring

Ring gets a 4K camera line-up for the first time, combining new, more advanced sensors with AI-powered tuning to capture video that Amazon claims more closely resembles what your eyes naturally see.

Ring Wired Camera Pro

Ring wired video doorbell pro

The new flagship doorbell introduces 4K resolution and up to 10x zoom for the best possible look at your Deliveroo rider.

Ring Wired Camera Plus

Ring wired video doorbell plus

A new addition to the range, the Plus model offers crisp 2K resolution at a more palatable price point.

Ring Outdoor Camera Pro

Ring outdoor camera pro

Like the doorbell pro, this refreshed outdoor camera offers a step up to 4K security for your garden as well as 10x enhanced zoom.

Ring Floodlight Camera Pro

Ring floodlight cam pro

For an extra £70, you can stick a powerful floodlight on the regular camera pro, ideal for driveways and larger outdoor spaces.

Ring Indoor Cam Plus

Ring indoor cam plus

The new entry-level indoor camera gets an upgrade to 2K resolution, delivering a better quality image when monitoring the inside of your home.

Blink

Complementing Ring’s premium offerings, the Blink range offers more affordable security options. The line-up is headlined by an interesting new dual-camera mount that aims to provide a seamless panoramic view.

Blink Mini 2K+

Blink mini 2k+

Blink’s popular compact indoor camera gets an image quality upgrade with a sharp 2K resolution.

Blink Outdoor Floodlight Camera

Blink outdoor floodlight camera

This new bundle combines a Blink outdoor 4 camera with a powerful, 700-lumen floodlight for motion-triggered security.

Blink Arc

Blink arc

An all-new product, the arc is a mount that allows two Blink mini 2k+ cameras to work together, delivering a seamless 180-degree panoramic view.

Want to get a head start on Amazon Prime Big Deal Days? These are the best deals to expect

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