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9 best vitamin C serums for glowing skin, tested for months by a beauty expert

Brighten your skin and soothe redness with elixirs from Olay, Kiehl’s and Boots

Louise Whitbread
Thursday 26 June 2025 10:54 BST
A good vitamin C serum will work as an antioxidant, neutralising free radicals from sources such as UV rays and pollution
A good vitamin C serum will work as an antioxidant, neutralising free radicals from sources such as UV rays and pollution (The Independent)
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Vitamin C is one of skincare’s buzziest ingredients, with a laundry list of benefits for your skin.

The vitamin is “a powerful antioxidant that helps protect the skin from free radical damage caused by UV exposure and pollution”, explains Harley Street dermatologist Dr. Ariel Haus. He reveals that it plays a key role in collagen synthesis, which can improve skin laxity and reduce fine lines, and even out skin tone by controlling excess melanin production. "That’s why it’s one of the most effective ingredients for treating dullness and pigmentation”, he explains.

You should apply your vitamin C serum in the morning and on dry skin after cleansing, and remember to follow up with an SPF. “Daily sunscreen application is an essential step to protecting our skin because UV rays are a major contributor to premature ageing, hyperpigmentation, and skin cancer”, says Dr. Haus. “Combining vitamin C with sunscreen enhances the efficacy of both. Without SPF, you risk undoing the benefits that vitamin C provides.”

That’s all fine, but it can be tricky to find the right serum for your skin. Vitamin C serums are notorious for causing irritation, especially with sensitive skin types.

How I tested

For two months, I introduced a selection of vitamin C serums into my morning routine. I applied them to clean, dry skin. As part of my tests, I then followed the serum with my moisturiser, SPF, or both, to see how each serum held up in different skincare routines. I closely examined their consistency, absorption and finish, how well each one layered beneath makeup, and I kept a close eye on any product pilling.

I applied each serum to an oily combination skin type
I applied each serum to an oily combination skin type (Louise Whitbread)

My criteria included scent, texture, suitability for sensitive skin, and whether I noticed any irritation. I have oily combination skin, with hormonal acne on my chin and rosacea on my cheeks, so I also considered how well the serums worked with the rest of my simple skincare routine.

Why you can trust IndyBest reviews

Louise Whitbread is a beauty writer and editor with years of experience in reviewing skincare. In addition to interviewing dermatologists for their insights into skincare ingredients and their benefits, Louise considers all skin types. Here, in her review of the best vitamin C serums, Louise has used the products for months to find the very best serums.

The best vitamin C serums for 2025 are:

  • Best overall – Olay super serum: £39.99, Boots.com
  • Best budget option – Boots vitamin C + hyaluronic acid serum: £8, Boots.com
  • Best for all skin types – Skin Rocks the antioxidant: £70, Spacenk.com
  • Best luxury serum – Tatcha the brightening serum: £86, Sephora.co.uk

1
Olay super serum

Best vitamin C serum Olay super serum IndyBest review
  • Best: Overall
  • Size: 30ml
  • Key ingredients: Vitamin C, niacinimide, collagen peptides, lactic acid
  • Why we love it
    • Addresses multiple skin concerns
    • Often on sale
  • Take note
    • Heavily fragranced which may irritate skin that’s sensitive

This is a multipurpose serum with a powerful mix of ingredients. The vitamin C brightens your skin while niacinamide improves discolouration. Collagen peptides reduce fine lines, and lactic acid provides a mild exfoliation and hydration boost. The biggest difference I saw was an improvement in texture after each application of this fast-absorbing milky formula. My complexion was immediately smoother.

Olay super serum
I saw better skin texture after each application (Louise Whitbread)

It doesn’t take any effort to rub in, has a handy pipette dispenser which makes it easy to distribute onto your hands and face, and it didn’t irritate my sensitive, acne-prone skin. This is an easy introduction to vitamin C if you’re new to the often volatile ingredient.

  1.  £39 from Boots.com
Prices may vary
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2
Boots vitamin C + hyaluronic acid serum

Best vitamin C serums IndyBest review Boots vitamin C + hyaluronic acid serum
  • Best: Budget buy
  • Size: 30ml
  • Key ingredients: Vitamin C, hyaluronic acid
  • Why we love it
    • Affordable
    • Mattifying finish
  • Take note
    • Can feel a little drying

This serum is part of Boots’ own brand vitamin C-focused range, which features moisturisers, body creams, masks and cleansers. It has a clear gel texture upon first application, with a matte finish that makes an immediate improvement to oily T-zones. Most suitable for oily and combination skin types, it’s smoothing with a very subtle fragrance and fluid consistency.

Boots vitamin C + hyaluronic acid serum
This instantly mattifies an oily T-zone (Louise Whitbread)

Despite its budget price, the packaging is frosted glass that stands up next to its luxury competitors, and the bonus hyaluronic acid in the formula keeps skin feeling plump with each use. If you have dry skin, however, you may find this not hydrating enough. I recommend waiting until it's fully absorbed before applying any makeup – it took me a couple of tries before I realised the serum was the culprit for my foundation pilling.

  1.  £8 from Boots.com
Prices may vary
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3
Kiehl's powerful-strength line-reducing concentrate

Best vitamin c serums IndyBest review Kiehl's powerful-strength line-reducing concentrate
  • Best: For oily skin
  • Size: 50ml
  • Key ingredients: Vitamin C, hyaluronic acid
  • Why we love it
    • Fast-absorbing
    • Mattifying finish
  • Take note
    • Expensive

If you have oily combination skin and are looking for a serum that doesn’t leave you feeling sticky, this ticks every box. It contains 12.5 per cent vitamin C to brighten your skin and reduce fine lines and uneven texture. It leaves a matte finish, takes less than five seconds to fully absorb and has an instant skin-blurring effect, making it suitable for applying beneath makeup. It gets added points for the bottle being made with 96 per cent post-recycled plastic and comes in four sizes: 15ml, 50ml, 75ml and 100ml.

Kiehl's powerful-strength line-reducing concentrate
It absords in less than five seconds (Louise Whitbread)

This serum is exceptionally good at tackling fine lines. I could see an almost immediate short-term improvement to lines on my forehead and across smile lines, although dry skin types may prefer a less matte option. The only significant drawback is its premium price tag, especially compared to some of the significantly cheaper serums in my roundup.

  1.  £52 from Boots.com
Prices may vary
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4
SkinCeuticals C E ferulic vitamin C serum

Best vitamin C serums Indybest review SkinCeuticals C E ferulic vitamin C serum
  • Best: For sensitive skin
  • Size: 30ml
  • Key ingredients: Vitamin C
  • Why we love it
    • Doesn’t take long to see an improvement in radiance
    • Lasts months
  • Take note
    • Has an unpleasant scent (but this disappears quickly)

Few serums work as fast as this. Don’t be put off by the watery texture or potent (though brief) smell. Regular use of this every morning left my skin feeling tighter and brighter within just three weeks. I found that three drops were the ideal amount for my face, and the serum quickly sank into my skin with no laborious massaging needed.

SkinCeuticals C E ferulic vitamin C serum
It’s on the pricier side, as it’s one of the more stable formulas (Louise Whitbread)

It contains 15 per cent vitamin C and 0.5 per cent ferulic acid, and is one of the most stable vitamin C formulas on the market – hence the hefty price tag. It’s a fast-acting serum that is quick to deliver a glowier, brighter, and even skin tone. The only downside is the price.

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5
Skin Rocks the antioxidant

Best vitamin c serum IndyBest review Skin Rocks the antioxidant
  • Best: For all skin types
  • Size : 30ml
  • Key ingredients: Vitamin C, acetyl zingerone
  • Why we love it
    • Creamy texture
    • Fast-absorbing
    • Layers well
  • Take note
    • Very expensive for 30ml

This chunky orange bottle holds a creamy lotion featuring a mix of antioxidants, including vitamin C, and is a great option if you don’t like a traditional serum texture. Promising a smoother, brighter complexion, I found that it delivered on both with regular use within a simple skincare routine.

Skin Rocks the antioxidant
Dark spots became less visible over time (Louise Whitbread)

Over time, I saw a subtle improvement in radiance, particularly on my cheeks, with fewer dark spots visible. It layers well too – once absorbed, when I applied my makeup on top in the morning, there was no disruption or pilling, and I found it hydrating enough to skip a morning moisturiser on my oily combination skin. However, it’s not very travel-friendly. The bottle is so large that it’s best kept on your bathroom shelf.

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6
Tatcha the brightening serum

Best vitamin C serums IndyBest review Tatcha the brightening serum
  • Best: Luxury serum
  • Size: 30ml
  • Key ingredients: Vitamin C, ferulic acid
  • Why we love it
    • Lightweight
    • Not sticky
    • Brightening
  • Take note
    • Expensive

This has a clear, gel-like texture that sinks into skin in seconds and leaves behind no greasiness or stickiness. The formula is a blend of vitamin C and ferulic acid, the latter of which protects skin from environmental aggressors such as pollution. I found this caused no irritation, even when using it alongside retinol in my skincare routine, and it worked well to fade hyperpigmentation marks on my cheek and post-acne marks on my chin after painful cyst breakouts.

Tatcha the brightening serum
I didn’t experience any irritation whilst using this (Louise Whitbread)

My skin was left feeling smoother and softer with a subtle glow. My only complaint? The packaging feels a little cheap, as other, less expensive items on my list have luxurious bottles made from frosted glass.

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7
Alpha H daily dose multivitamin body serum

Best vitamin C serums Indybest review Alpha-H Daily Dose Multivitamin Body Serum with Niacinamide
  • Best: Body serum
  • Size: 150ml
  • Key ingredients: Vitamin C, niacinamide hyaluronic acid
  • Why we love it
    • Dries down quickly
    • Feels luxurious
  • Take note
    • We wish it came in a larger size

While vitamin C is typically used in facial products, it is increasingly appearing in body care, too. This body serum has a fluid, clear texture that glides over skin with ease, and a 10-pence amount of product is plenty for your arms and legs.

Alpha H daily dose multivitamin body serum
This body serum can be used on skin after shaving (Louise Whitbread)

Both a luxury moisturiser and a fast-absorbing serum that improves dark spots and dryness, especially on your legs after shaving, it’s ideal if you have a lazy approach to bodycare and want something quick and effective. Best of all, it dries down fast, so you can get dressed immediately after using it without any stickiness or transfer.

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8
Beauty Of Joseon light on serum with centella + Vita C

Best vitamin C serums IndyBest review Beauty Of Joseon light on serum with centella + Vita C
  • Best: Value for money
  • Size: 30ml
  • Key ingredients: Vitamin C, centella asiatica, ethyl ascorbic acid
  • Why we love it
    • Compact packaging
    • Lightweight gel texture
  • Take note
    • Results are subtle

While described as a serum, I think this is a nice hybrid between a serum and a moisturiser, so it keeps my skin feeling hydrated all day. It's packaged in a streamlined tube pump that travels well – I brought it on a week-long holiday – and doesn’t leak, and it contains the same amount of product as the rest of the serums I tested.

Beauty Of Joseon light on serum with centella + Vita C
Great if you’re after extra hydration (Louise Whitbread)

It worked well to balance my oily T-zone, layered under makeup without causing any pilling, and soothed my combination skin type. It didn’t exacerbate any breakouts, nor cause new ones, and kept my cheeks smooth and soothed.

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9
Naturirum vitamin C complex serum

Best vitamin C serum IndyBest review Naturium vitamin C complex serum
  • Best: Value serum for redness
  • Size: 30ml
  • Key ingredients: Vitamin C, sodium ascorbyl phosphate
  • Why we love it
    • Adds a healthy-looking glow to skin
    • Reduces redness
  • Take note
    • Slight tacky finish

This is a good beginner-friendly vitamin C if you’ve struggled before to find a serum that doesn’t irritate your skin. Containing an l-ascorbic acid and sodium ascorbyl phosphate blend in a gel consistency, I found that two pumps were enough to comfortably cover my whole face and neck.

Naturirum vitamin C complex serum
The non-irritating formula reduced my redness (Louise Whitbread)

Not only did it not irritate my tester’s hormonal acne and rosacea, but I saw a reduction in redness altogether over the course of five weeks. My only gripe is the tacky finish after application, which eventually fades, but I recommend leaving ten minutes in between wearing makeup on top.

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Are there different types of vitamin C in skincare?

There are a few different varieties of vitamin C within skincare – L-ascorbic acid (or just ascorbic acid) is the most common and works well for oily or normal skin. However, those with sensitive skin may find it harsh. For more sensitive skin, other variations, including sodium ascorbyl phosphate and tetrahexyldecyl ascorbate (THD) are less irritating.

Who should be using vitamin C serums?

Any skin type is sure to benefit from vitamin C serum unless you have an allergy to triethanolamine. Anyone with sensitive skin or those using vitamin C for the first time should start with a low concentration (less than 10 per cent) or combine it with a moisturiser for a gentler application. Alternatively, opt for a moisturiser that also includes vitamin C.

What does the concentration of vitamin C mean?

Similar to alcohol, vitamin C serums will have a percentage concentration of either L-ascorbic acid or other types of vitamin C. Ideally, you want to start at 10 per cent or under and ease your way up the scale to see what works best with your skin.

The general consensus is that anything above 20 per cent is too potent and can lead to irritation without increasing any skincare benefits.

How to store vitamin C serums?

The general rule of thumb is to store Vitamin C serums in a cool, dry place with the lid tightly sealed. If you notice a rancid smell or the colour of the product changes to a deep yellow, dark or cloudy colour, it may have oxidised, so you can’t use it.

Which other ingredients make for a great vitamin C serum?

The unstable nature of vitamin C serums means that other antioxidants and vitamins are included to help balance the products and provide additional benefits. Core ingredients include vitamin E and ferulic acid to protect against cell damage, reduce inflammation and brighten skin tone.

The verdict: Vitamin C serums

My top choice is the Olay super serum, a mid-range priced, all-rounder product that significantly improves texture with regular use. Fast-absorbing, pleasantly scented and multi-purpose, it’s suitable for even the most sensitive skin. If you’re shopping on a budget, the Boots vitamin C + hyaluronic acid serum is a great pick, not least for its low price tag, but also its matte finish and ability to balance combination skin, while luxury lovers will enjoy Kiehl's powerful-strength line-reducing concentrate, particularly for its brightening and skin blurring finish.

Looking for more skincare recommendations? Read our review of the best retinol serums and creams

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