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Holly Willoughby’s outfit today is another high street hit

The ‘This Morning’ presenter welcomes in Wednesday with a summer-ready skirt and knit combo

Eva Waite-Taylor
Wednesday 19 May 2021 09:54 BST
<p>She’s stuck to her usual silhouette – an A-line shape and cinched in at the waist </p>

She’s stuck to her usual silhouette – an A-line shape and cinched in at the waist

Whether you’re personally smitten with her style or not, there’s no denying that Holly’s This Morning outfits have become as much of a talking point as any of the stories featured on the show itself – and this week is no different.

Yesterday, the TV star opted for a recycled outfit, sporting a pair of Zara culottes she’s previously worn on the show, teamed with a bold yellow, patterned blouse from another one of her go-to brands, LK Bennett.

And for today’s look, Holly has yet again opted for pieces entirely from the high street, donning a floral midi skirt from French Connection and a pale pink knit from Pure Collection – a fresh, feminine nod to the warmer months that (we hope) are still to come.

She’s stuck to her usual silhouette – an A-line shape and cinched in at the waist – and kept her accessories to a minimum, finishing the look with a camel-coloured heel.

Owing to the popularity of the presenter’s outfits, particularly those from the high street, key pieces often sell out fast in a phenomenon dubbed the “Holly effect”. So, if you want to recreate the look, here’s how to get your hands on the entire outfit before it disappears from the rails.

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Where is Holly Willoughby’s outfit from and where can I buy it? 

Holly Willoughby’s outfit today is a masterclass in high street dressing. The statement pleated skirt from French Connection costs £75 and boasts an asymmetric hem and floral pattern – the perfect investment to brighten up these rather grey days.

French Connection Ezeke abstract midi skirt: £75, Johnlewis.com

This floaty and floral skirt is ideal for summer dressing, and we love its versatility – dress it up with a pair of heels or down with flat sandals and a denim jacket.

Buy now

Pure Collection cashmere crew neck sweater: £120, Purecollection.com

Holly’s clearly a fan of Pure Collection knitwear, as she’s previously worn a very similar jumper on air. For a more affordable take, recreate the look for less with this supersoft crew neck jumper (£15, Marksandspencer.com).

Buy now

Does Holly Willoughby wear her own clothes on This Morning?

Holly Willoughby has a stylist for This Morning who works with her to compile her wardrobe, rather than wearing her own clothes.

Speaking to Red in 2020, she revealed that putting together an outfit “hasn’t always come naturally” – “for a long time, I was pretty clueless,” she admitted – and while her Instagram feed when she’s not working says otherwise, featuring an array of equally stylish ensembles in our books, this is likely why she looks to the expertise on the professionals on screen.  

Who is Holly Willoughby’s stylist?

Danielle Whiteman became Holly Willoughby’s regular This Morning stylist towards the end of 2020, replacing Angie Smith – Danielle is a previous assistant of Angie’s, who is now based in Sydney and expecting her first child.

Angie is often credited with having engineered Holly’s transformation to national fashion icon in recent years: “Holly was open to new ideas,” she explained during an interview with YOU magazine. “The main thing I wanted to do was get her into more colour – so we tried everything on and went from there. I remember her saying, “I’ve had my kids. I just need to change it up.”

How does Holly Willoughby do her hair? 

Holly Willoughby’s hair stylist is Ciler Peksah, who works with her for This Morning and Dancing on Ice, and seems to have well and truly mastered the ultimate wavy blonde bob. Previous products Ciler has said she’s used on the presenter’s hair for that signature swish include Batiste dry shampoo, T3 curling tongs and Aveda’s damage remedy daily hair repair (£26, Lookfantastic).

Holly is also a Garnier Nutrisse ambassador, and during lockdown shared a clip of herself dying her own hair using the Natural Baby Blonde shade from the range, if you want to achieve the same shade.  

Where is Holly Willoughby from?

Holly Willoughby is originally from Brighton, East Sussex, and attended Burgess Hill Girls school. She now lives in south west London with her husband Dan Baldwin and their three children, Belle, Harry and Chester.

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