Holly Willoughby’s £52 floral dress is a springtime wardrobe essential

The ‘This Morning’ star has opted for yet another affordable #hwstyle pick

Eva Waite-Taylor
Wednesday 28 April 2021 10:00
<p>Holly’s outfit is brightening up a rather dreary Wednesday and we’re here for it</p>

Holly’s outfit is brightening up a rather dreary Wednesday and we’re here for it

If you missed Holly Willoughby’s on-screen style updates last week, good news – she’s back on air on This Morning this week after an extended Easter break while she worked on a secret project that has just been announced.

The star shared the news on social media earlier this week that she has written a book, titled Reflections – a candid tell-all discussion about everything from body image to burn out, set to be released in October.

But aside from that, she’s thankfully back presenting on ITV and has so far this week given us plenty of outfit inspiration – from an elegant orange floral midi dress to an outfit entirely from one of her favourite high street stores, & Other Stories.

If you’re as smitten with her style as we are, the presenter is currently auctioning off an orange polka dot dress she previously wore on air in February to raise money for Teenage Cancer – for more details head to the Givergy website.

As for today’s #hwstyle pick, Holly and her stylist have opted for yet another dreamy high street number, which is a serious nod to all things spring from French retailer, La Redoute.

The mini dress features three quarter length sleeves and a bold purple floral print, making it an ideal wardrobe staple for when the weather warms up. Plus, we love the buckle belt detailing, which looks as though it’ll cinch you in at the waist.

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Due to the popularity of the presenter’s outfits, particularly affordable items like this one, key pieces often sell out fast in a phenomenon dubbed the “Holly effect”. So, if you want to recreate the look, here’s how to get your hands on the dress before it sells out.

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Where is Holly Willoughby’s outfit from and where can I buy it? 

Holly’s dress today is from La Redoute and costs just £52 – the bold print is feminine, and the fit and flare silhouette looks figure-flattering.

The floral print and mini length is a masterclass in springtime dressing and a worthy investment – we’d suggest keeping accessories to a minimum much like Holly to let the dress do the talking.

La Redoute floral print mini dress with 3/4 length sleeves: £52, Laredoute.co.uk

This three-quarter length dress features a belt to perfectly accentuate the waist, while the frills and print add a touch of femininity – an ideal piece to invest in now that can be worn to everything from brunches with friends to summer weddings.

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Does Holly Willoughby wear her own clothes on This Morning?

Holly Willoughby has a stylist for This Morning who works with her to compile her wardrobe, rather than wearing her own clothes.

Speaking to Red in 2020, she revealed that putting together an outfit “hasn’t always come naturally” – “for a long time, I was pretty clueless,” she admitted – and while her Instagram feed when she’s not working says otherwise, featuring an array of equally stylish ensembles in our books, this is likely why she looks to the expertise on the professionals on screen.  

Who is Holly Willoughby’s stylist?

Danielle Whiteman became Holly Willoughby’s regular This Morning stylist towards the end of 2020, replacing Angie Smith – Danielle is a previous assistant of Angie’s, who is now based in Sydney and recently welcomed her first child.

Angie is often credited with having engineered Holly’s transformation to national fashion icon in recent years: “Holly was open to new ideas,” she explained during an interview with YOU magazine. “The main thing I wanted to do was get her into more colour – so we tried everything on and went from there. I remember her saying, “I’ve had my kids. I just need to change it up.”

How does Holly Willoughby do her hair? 

Holly Willoughby’s hair stylist is Ciler Peksah, who works with her forThis Morning and Dancing on Ice, and seems to have well and truly mastered the ultimate wavy blonde bob. Previous products Ciler has said she’s used on the presenter’s hair for that signature swish include Batiste dry shampoo, T3 curling tongs and Aveda’s damage remedy daily hair repair (£26, Lookfantastic).

Holly is also a Garnier Nutrisse ambassador, and during lockdown shared a clip of herself dying her own hair using the Natural Baby Blonde shade from the range, if you want to achieve the same shade.  

Where is Holly Willoughby from?

Holly Willoughby is originally from Brighton, East Sussex, and attended Burgess Hill Girls school. She now lives in south west London with her husband Dan Baldwin and their three children, Belle, Harry and Chester.

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