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Is Made by Mitchell worth the TikTok hype? We try the brand for ourselves
From the curve case cream blusher to the lip gloss, this is what we made of the buzzy line-up
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TikTok is a complete treasure trove – you truly never know what you’ll stumble upon. However, if your TikTok is full of beauty trends, make-up tutorials and Sephora Kids hot takes, you’re sure to have come across promotional offers and reviews related to the beauty brand Made By Mitchell, which was founded by content creator and make-up artist Mitchell Halliday back in 2020.
The brand’s most notable products to date include the curve case: a light, medium and deep palette consisting of four cream blush shades and four cream bronze shades. Other notable products include the blursh liquid blush and blursh lights highlighter.
Each Made By Mitchell product doesn’t exceed a price point of £35, making it quite the affordable brand when compared with some competitors.
While Made By Mitchell has many UK stockists, including Beauty Bay, ASOS and the brand’s own website, TikTok Shop is where the brand seems to sell a considerable amount, thanks to offers and mystery bundles.
With the brand having inclusivity, affordable pricing and brand marketing seemingly all down to a T, we wanted to try some of the products for ourselves, to see if they are worth the hype.
How we tested Made by Mitchell
Our tester, who wears make-up most days, incorporated several Made By Mitchell products within her make-up and skincare routine consistently over two and a half weeks, from the brand’s cream eyeshadow, bronzer, lip gloss and a few skin prep products. Our tester used only Made By Mitchell products on some days and a mix of other brands on other days, to find out how the beauty buys fared overall.
1Made By Mitchell curve case cream blusher palette
- Shade tested: Deep
- Shades available: Deep, medium, light
- Why we love it
- Inclusive shade range
- Creamy formula
- Easy to use whether you’re a beginner or an expert
- Take note
- Some people might find the formula too dewy
The curve case was the product our tester was most excited to try, after seeing numerous rave reviews. With a dewy cream formula, the four bronze and blush shades will give you a radiant glow that can be worn subtly or built up.
Our tester was impressed with the shades within the deep palette, with some even being deep enough to use for contouring. This palette feels like true make-up artistry and features an inclusive shade range you’d hope to see in a make-up artist’s kit.
When it comes to application, a brush or your hands work well. Our tester preferred using a brush, such as the brand’s popular MF4 face brush (Madebymitchell.co.uk, £10).
2Made By Mitchell lash lacquer mascara
- Shade tested: Cobalt lacq
- Shades available: Cobalt lacq, black lacq, brown lacq, nude lacq
- Why we love it
- Vibrant colour
- Lengthens lashes well
- Take note
- The wand doesn’t pick up a lot of the mascara formula
- Strong smell
This mascara comes in four shades: black, brown, cobalt and nude. Each shade is said to have a high-performing formula that adds length, separation and a long-lasting effect. Blue mascara seems to be having a bit of a moment, so it’s nice to see it included by this brand.
While we found the formula to be long-lasting on the lashes and the blue to be super vibrant, more passes than we’d have liked were needed, as the wand struggled to coat itself in the formula. Along with this, the formula had quite a potent smell, which meant we didn’t reach for this product as often.
3Made By Mitchell keen screen moisturiser
- Shade tested: N/A
- Shades available: N/A
- Why we love it
- Hydrating formula
- Formulated with skin-loving ingredients
- Works well as a primer before make-up
- Take note
- May not work as well on all skin types
Our tester wasn’t too sure what to expect when it came to trying one of the brand’s few skin prep products, which aren’t as raved about as the Made by Mitchell make-up and brushes. However, our reviewer was pleasantly surprised by how frequently they reached for this moisturiser during testing. The formula provides deep hydration and includes nourishing extracts such as centella asiatica extract, commonly known for its antioxidants and amino acids and soothing properties.
Although this moisturiser won’t be replacing our tester’s rotation of moisturisers, it’ll continue to be a go-to as a primer for make-up looks that feature foundation and concealer. Our tester has normal-to-dry skin, so can’t say for sure if this product would also be enjoyed by those with combination or sensitive skin.
4Made By Mitchell lip locker lip mask
- Shade tested: N/A
- Shades available: N/A
- Why we love it
- Moisturising and hydrating
- Doesn’t have to be reapplied to lips constantly
- Take note
- Some people won’t love that it’s fragranced
- It doesn’t come with a lip spatula
The hype for lip products is stronger than ever and, despite having about 15 lip products on the go (no joke), our tester was ready to try Made By Mitchell’s lip locker lip mask, to see if it was worthy of being added to their rotation.
The lip mask is described as being formulated to soothe, moisturise and protect lips. Our tester found it to be even better than described, being extra hydrating and moisturising. It’s formulated with nourishing beeswax, microcrystalline wax and synthetic candelilla wax. The packaging is quite bulky for a lip product but our reviewer still enjoys carrying it around for a quick moisturising fix post-testing.
For £12, this is one of the more-affordable lip products on the market. The formula has a fragrance similar to fruit and barley squash, which may not be for everyone. However, the only change we’d love to see is the inclusion of a lip spatula, to make the mask easier to use on the go, without having to use your hands.
5Made By Mitchell blursh bronzed
- Shade tested: Shade N laid
- Shades available: A richuation, shade N laid, caramel chizel, creme carve, hollo there, shady business, toned up, blend and snatch
- Why we love it
- Inclusive shade range
- Pigmented
- Buildable formula
The Made By Mitchell blursh bronzer is another product with lots of rave reviews. Available in eight inclusive shades to help warm, shape and sculpt the face.
Interestingly, the liquid bronzer shades are the same as the ones in the curve case, but with a liquid-to-powder finish instead of a dewy cream. Our tester preferred ‘shade N laid’ in a cream formula, as it blended in better with their normal-to-dry skin, whereas they found the liquid bronzer to be slightly more drying. Nonetheless, the fact the bronzers are available in liquid and cream versions means there’s truly something for everyone.
6Made By Mitchell blursh liquid blush
- Shade tested: Where’s the SPF?
- Shades available: Where’s the SPF?, a shy boy, can’t cope with coral, cherry cola, cold heart, cow lick, dairy queen, mango daiquiri, melon sorbet, milk mix, papaya pudding, party pink, peach sugar, peony passion, posey rosey, strawberry cream, sweet cheeks, toasted terracotta, very berry
- Why we love it
- Super pigmented
Similarly to blursh bronzed, the liquid blush shades can also be found in the curve case in a cream formula. The liquid-to-powder blush comes in a whole heap of shades, from a vibrant purple to a subtle peach nude.
Our tester found the liquid blush was easy to apply subtly to the cheeks, and could be built up for a standout flush of colour, using the red-orange tone to complement their deeper complexion. While the formula was less drying than the liquid bronzer, our reviewer still preferred the cream formula from the curve case.
7Made By Mitchell blursh lights
- Shade tested: Coppa cool
- Shades available: Coppa cool, a chance of peach, candy trip, champagne spray, clear as day, drip drip, ice ice BB, love you miss, nova nights, penny from heaven, pink lynx, space XO, warm soul
- Why we love it
- Blends well into the skin
- Pigmented
- Take note
- More glittery than expected
Made By Mitchell has truly done wonderful things by making its blursh line available in a bronze, blush and highlighter. This liquid highlighter adds a real dewy finish to the skin and is available in a variety of shades, so you’re bound to find one to suit.
The only thing our tester didn’t quite love was the fact the formula was more glittery than expected, but that comes down to personal preference.
8Made By Mitchell beam lip gloss
- Shade tested: See right thru
- Shades available: See right thru, coral, milkshake 4 me, candy cute, nude mood, love lacquer, innocent$, cream dream, baddie, Irl, superfood, on the faux, apple bite, just friends, mood swings, antidote, no more tears, lets go party, peri twinkle, soft serve, strawberry swirl, boo thang, natural nights, drippin in pink, inbetween shifts, party pearlzzz, coppa droppa, on the dancefloor
- Why we love it
- Moisturising
- Non-sticky formula
A prime example of Made By Mitchell’s catalogue of vibrant and dewy products, the beam lip gloss offers a non-sticky formula and a nice sheer wash of colour to the lips. There are 15 shades to pick between, from a bubblegum pink to a signature clear (which our tester tried).
Although our tester found the lip gloss applicator was slightly harder than they’re used to, they were still a big fan of the gloss, and found it to be moisturising in just one swipe.
9Made By Mitchell gel glaze cream eyeshadow
- Shade tested: Cop or drop
- Shades available: Cop or drop, silver fox, light it up, bronze n buff, ocean eyes, ecliptic, sweet beat, pink Monday, for a grey day, champion, night owl, peachy keen, denim dood, dreaming of you, flamin hot, peach dusk, sparky, attitood, smokehold
- Why we love it
- Easy to apply
- Doesn’t crease
The gel glaze cream eyeshadow is a multi-purpose product that the brand states can also be used for glazing the cheeks and lips. It’s highly pigmented and comes in a variety of shades with a metallic sheen finish. We liked how creamy the formula is and how it glided onto the eyes.
Testing the shade ‘cop or drop’, we went in with a concealer first, to stop any creasing, and then a matte eyeshadow as the base shade. Made By Mitchell’s gel glaze cream eyeshadow was applied over the top and didn’t move any of the product underneath, and provided a nice copper tone to the eyes. The eyeshadow can be applied using a brush or with your finger, with the latter being our preferred method.
10Made By Mitchell face brush
- Shade tested: N/A
- Shades available: N/A
- Why we love it
- Soft
- The angle helps to create a flawless blend
This inexpensive angled face brush helps to create a seamless and flawless application with each use. Our tester used this brush when applying cream products from the curve case, as well as some of the liquid products, and continued to be impressed. Precise application is easy to achieve with this staple of a brush. Like many of the brand’s products, it’s cruelty-free and easy to clean.
Although the brush is currently out of stock, you can sign up (via the brand’s website) to be notified when it’s available again.
The verdict: Made by Mitchell
It’s clear to see why Made By Mitchell products are so coveted. With affordable pricing and inclusive shades, the brand is certainly ticking all of our boxes. We loved the Made By Mitchell curve case, as the shades are so creamy and blendable and were easy to take from day to night. Made By Mitchell’s gel glaze cream eyeshadow was another favourite, as it’s highly pigmented and lasts all day without creasing. Overall, the TikTok hype for Made By Mitchell is well-deserved, and we’ll certainly be adding a lot of the brand’s products into our current make-up rotation.
Read our verdict on Rhode skincare, from the cleanser to the lip treatment
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