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William Hill Sign Up Offer: Bet £10 Get £30 Free Bets
New customers can claim £30 in free bets using the William Hill sign up offer

William Hill, one of the UK’s most well-known and trusted high street bookmakers, is offering new customers £30 in free bets for signing up online.
The William Hill sign up offer is a classic variation of the most common type welcome bonus ‘bet £10 get £30’, which rewards users with £30 in free bets once they have registered an account, deposited £10 and staked £10 on any on the sportsbook market with odds of 1/2 or greater.
William Hill also require customers to use the William Hill promo code R30 during the sign-up process.
Below, we’ve detail the William Hill welcome offer, including how to qualify, how to claim free bets and the relevant terms and conditions.
How Does the William Hill Sign Up Offer Work?
The William Hill sign up offer follows a straightforward process that allows customers to sign up and start their wagering experience with one of the premier betting sites on the market with ease.
New customers need to register online using the William Hill promo code R30 before making an initial deposit of £10 using a debit card only. Other payment methods are excluded from the William Hill welcome offer.
Once the account is funded, customers need to place a £10 bet on any sports market (excluding virtual sports), with the minimum odds requirement being 1/2 or greater.
Once the qualifying bet has settled, the William Hill free bets will land in your account as three separate £10 bet tokens. These bets must be used within seven days of them being credited to your account.
Is There a William Hill Promo Code?
Customers will have to use the William Hill promo code R30 during the registration process.
The rest of the process remains exactly the same whether you’re on the desktop site or on the app – just deposit £10, find a £10 bet with odds of 1/2 or greater, and wait for it to settle before securing your free bets within 24 hours.
William Hill Sign up Offer Key Terms & Conditions
The William Hill sign up offer is available for new customers aged 18 and over. It is also limited to one customer, IP address or household.
Only debit card deposits will be accepted and users must make an initial £10 deposit or more. A qualifying £10 bet is required to be placed at odds of 1/2 (1.5) or greater.
These wagers can’t be placed on any virtual sports. If you cash in your qualifying bet, you will no longer be eligible for the William Hill sign up bonus.
Free bets will be credited after your initial wager has been settled as 3 x £10 free bets.
Free bets must be used within seven days. Your stake will not be returned in any winnings you may achieve from a free bet.
The full value of each £10 free bet must be redeemed in one stake. Any remaining portion of the free bet not wagered will be voided.
How William Hill sign up offer compares to other major bookmakers
The William Hill welcome offer provides ease of use, flexible terms and a lack of wagering requirements for new customers.
There are greater free bet rewards available online from Betfred, but overall the value is comparable major competitors, including Bet365, LiveScore Bet, BetUK.
Below, we’ve picked out a handful of other welcome bonuses from top gambling sites for an idea of how the William Hill sign-up offer fares in comparison.
Bookmaker | Welcome offer | Bonus code |
Bet £10 get £40 in free bets | None required | |
Bet £10 get £30 in free bets | None required | |
Bet £10 get £10 in free bets + 25 free spins | None required | |
Bet £10 get £30 in free bets | INDY2025 | |
Bet £10 get £50 in free bets | BETFRED50 | |
Bet £10 get £40 in bonuses + 25% boost | None required |
William Hill Offers For Existing Customers
Once you’ve used your free bets, there are a series of William Hill offers and promotions for existing customers. William Hill offers plenty of bonuses for regular users of its sportsbook, including:
Enhanced Odds: William Hill run an enhanced odds scheme, where they boost the odds on a huge range of individual and accumulator bets daily for a number of sports, including football, horse racing, cricket, golf, rugby and greyhound racing.
Epic Boost: William Hill provides an epic boost that increases the value of specific markets to offer epic value for bettors. These are available across a host of sports and focus on popular market, although stakes are usually capped.
Free Bets: William Hill offer a range of free bets for existing customers geared towards a range of sports. Free bet offers include matched bet builders and accas for football along with specials for boxing, horse racing, golf and more.
Top Price Guarantee: William Hill stand out among horse racing betting sites, not only for their enhanced odds, but also for their top price guarantee on selected races each day. William Hill offers users the best possible price from value found online against its competitors.
Extra Places: William Hill offers extra places on a multitude of races, with the number of extra place races increasing during the major meetings. Look out for these extra places on a daily basis from races across the world. You’ll also find this promotion available for golf majors and tour events.
2 Up: William Hill rival a number of football betting sites with offers, including their ‘2 Up’ promo. Punters who place a wager on the 90-minute market will have their bet settled as a winner should the team they back go two goals ahead at any point, no matter the final outcome.
Impact Sub: This promotion allows users’ bet builders to remain live for player-based bets even when that individual has been substituted. Your bet remains on with their replacement at the same odds. This market is only available on selected matches and competitions, including the Premier League and Champions League.
Winnings Boost: William Hill boosts the payouts of winning accas and bet builders up to 25 per cent for bets that meet the qualifying conditions.
Stat Attack: Football bettors can also claim a £20 free bet to use on a bet builder by answering five questions correctly on William Hill’s free ‘Stat Attack’ game.
#YourOdds: The #YourOdds promotion allows customers to request their own bets. By using X to message William Hill, its traders will price up your requested market and place it on the betting site.
Why You Should Join William Hill
For starters, William Hill is a well-established brand with over 90 years of sports betting experience, and it features in our lists of the best live betting sites and best betting apps – the app itself even has a rating of 4.7 on Apple’s App Store.
The William Hill sign up process is quick and stress-free, and the deposit tools are easy to use. The presence of dozens of sports markets means it is very easy to qualify for your initial free bets. After your initial deposit, William Hill is a £5 deposit betting site, allowing users to make low deposits while adding funds to their account with a range of methods.
It stands out for its coverage of several sports. William Hill has one of the best golf betting sites around, offering a complete package for betting online with its range of markets and special offers, especially for the majors.
William Hill has also built a hugely impressive boxing betting site. With its wealth of resources in the boxing industry, you’ll find everything you need for betting on major fights and low profile bouts.
The #YourOdds tool allows users to come up with their own unique wagers, while William Hill Plus allows punters to combine their online and in-shop betting.
William Hill Sign Up Offer Pros and Cons
Perhaps the biggest positive of the William Hill sign up offer is that the entire process, from registration to the initial deposit and first bet, is very simple and easy to complete.
The value of the free bets and the flexibility for the customer in using them on any sport they want is a big plus, as is the lack of wagering requirements.
Some terms and conditions don’t favour the customer, including the timescale for using the free bets and the need to use a debit card initially, and we’ve outlined the key pros and cons of the William Hill welcome offer below.
Pros | Cons |
William Hill’s welcome offer can be used in conjunction with other promos | Rival betting sites offer new customers a bigger reward for an initial £10 bet |
Few restrictions on how free bets can be wagered | Limited payment options available |
No wagering requirements on free bets | Small seven-day window to use £30 free bets |
Gambling Responsibly
When gambling, never bet more than you can afford to lose. Gambling is never a sure way to make money, no matter how knowledgeable you are about sport. Sports betting can be addictive too, so please take steps to remain in control of your budget.
William Hill offer plenty of responsible gambling tools, such as deposit limits, loss limits, self-exclusion and time-outs.
These can be accessed through their safer gambling hub, offering advice on how to gamble responsibly online and what actions you should take if you have any concerns.
Should you wish to seek help for gambling-related issues, there are several charities and healthcare providers who offer support and information:
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We aim to offer every online gambler and reader of The Independent a safe and fair platform through unbiased reviews and offers from the UK’s best online gambling companies.
Gambling can be addictive, always play responsibly and only bet what you can afford to lose. Gambling sites have a number of tools to assist you to stay in control, including deposit limits and time outs. If you think you have a problem, advice and support is available for you now from BeGambleAware or Gamcare.
Any offers or odds listed in this article are correct at the time of publication but are subject to change. Terms & Conditions apply to all offers.