![Merit lip oil](https://static.independent.co.uk/2023/02/20/12/New%20Project%20%2834%29.jpg)
The Independent's journalism is supported by our readers. When you purchase through links on our site, we may earn commission. Why trust us?
The vegan-friendly formulas are presented in bougie packaging
It’s no secret that many essential beauty buys find fame across the pond first. From CeraVe to Jones Road, the US is responsible for some of our most-loved beauty arsenal items. And, since February this year, Merit has joined the beauty brands available UK-wide.
Merit is a minimalist vegan-friendly brand founded by Katherine Power of Who What Wear and Versed Skincare fame. It landed in the States in January 2021 and focuses on skincare-style ingredients, sleek packaging and vegan-friendly formulas.
There’s huge hype surrounding this brand and the hashtag #meritbeauty has garnered 7 million views and counting on TikTok. Plus, it can count celebs such as Bella Hadid, Cameron Diaz and Sarah Jessica Parker as fans. In fact – as recently revealed by make-up artist Elaine Offers – the product line-up was used on SJP during seasons one and two of Sex and the City spin-off show And Just Like That, as well as for the show’s premiere event.
The line-up includes a bronzing balm, tinted lip oil, flush balm, a minimalist complexion stick and lengthening mascara, which were all seen on Carrie in the much-loved series. There’s a mid-range price tag and it’s worth noting that all the brand’s products feature ingredients such as vitamin E, rosehip, shea butter and jojoba oil.
Following the UK launch a few months ago, the latest product to join this beauty ensemble is a cream-to-powder eyeshadow in a selection of eight statement and neutral shades. Plus, numerous new colour options have been added to the existing buys, significantly widening the choice available.
The packaging encapsulates luxury, with gold tones seen throughout, and the holders are either recyclable, reusable or compostable.
They certainly look worthy of elevating our make-up bags, but what are the formulas and finishes like on skin? We’ve spent six months incorporating some of the range’s most popular buys into our daily make-up routine.
We spent several months testing a few core products from Merit, and looked at each buy’s formula, finish and packaging. We also explored the multi-tasking benefits of these products, and how simple they are to apply. Keep scrolling to see our full review.
For a moisturised pout with a plumping effect and a tinted finish, we love Merit’s shade slick tinted lip oil. Meanwhile, flush balm cheek colour adds an easy pop of dewy blusher, and there are several shades to try. Finally, great skin instant glow serum adds lightweight hydration and creates fresh, healthy-looking skin.
Looking for a new sunscreen? Here are the best SPFs for sensitive skin