A few decades ago, upgrading your wardrobe would require some serious groundwork, with just a few shops to hop between on your local high street.
But the internet has changed all that. Now it has never been easier to find the perfect outfit, with a wealth of retailers available with just one click.
From luxury brands to emerging designers, sustainable options, gowns for hire and independent boutiques, there has never been so much choice at our fingertips. But with so much on offer, it can be hard to know where to look.
To help you on your hunt for a brand new look, we've tested hundreds of online clothes shops – considering key factors such as delivery, garment quality, how user-friendly their websites are and customer service – to give you the ultimate round-up of our fashion favourites.
You can trust our independent reviews. We may earn commission from some of the retailers, but we never allow this to influence selections, which are formed from real-world testing and expert advice. This revenue helps us to fund journalism across The Independent.
Having established itself as a must-visit destination for on-trend fashion, Missguided is leading the way in showing you how to wear it too, with an interactive fashion blog and trend section.
In The Style, Inthestyle.com
In The Style has quickly become the go-to site for fashion-conscious women. A brand that doesn’t shy away from the spotlight, it’s well known for its collaborations with celebrities like Charlotte Crosby, Billie Shepherd, Binky Felstead and Sarah Ashcroft.
Lavish Alice, Lavishalice.com
You'll be in good company with a purchase from Lavish Alice, which counts celebrity names including The Saturdays’ Mollie King and Little Mix among its growing fan base.
Pretty Little Thing, Prettylittlething.com
With hundreds of new products dropping daily, Pretty Little Thing takes the hassle out of deciding what to wear, whatever your budget. Covering everything from evening dresses to loungewear and even beauty, this site has it all.
This quirky shop is full of bold and colourful collections, packed with design-led pieces. The playful essence of the brand and the affordable price tags typically target a young, teenage audience.
Linzi Shoes, Linzi.com
From military style boots to fluffy slippers, Linzi Shoes offers an impressive array of footwear at prices that make it hard to check out with just one pair.
A daily delivery of new lines means you won't have to search far to find something you like. It's with dresses that this retailer really comes into its own, with hundreds of styles in rainbow-worthy colours and prints.
A go-to destination on the British high street, H&M offers affordable fashion for women, men, teenagers and children. The range includes everything from basic T-shirts and underwear to luxury evening outfits and high-performance sportswear.
A contemporary fashion and denim brand, Weekday appeals to the style conscious with a distinct vision that blurs the feminine and masculine. Using the website, you can shop by gender, product type or collection.
& Other Stories, Stories.com
With a whole host of collections designed by ateliers in Paris, Stockholm and Los Angeles, & Other Stories produces everything from clothing to shoes, bags and accessories with a focus on detail and quality.
Wallis offers stylish and modern fashion aimed at women in their 30s and 40s. Designed with a contemporary feel, its clothes focus on quality and fit, with new collections launching online every month. It also has a petite range which is designed especially for women 5ft 3in and under.
The UK’s market leader in women’s clothing from sizes 14 to 32, Evans was the first high street brand designed for plus-size women. As well as catering to a wide range of sizes, it also offers items specifically designed for certain body shapes including its pear fit jeans and busty fit tops.
New Look, Newlook.com
If you like to keep up with the latest fashion trends then New Look should be your go-to destination. A stalwart on the high street, it also delivers 800 new products online every week so there’s always something new to excite you. As well as womenswear, it also sells clothes for men and girls aged nine to 15.
Spanish retailer Zara has quickly become one of the largest international fashion companies and delivers the latest trends at affordable prices. Seriously stylish, its items are unique and of high quality, spanning everything from dresses and jumpsuits to shoes, bags and statement earrings. It also sells menswear and childrenswear.
River Island, Riverisland.com
With more than 60 years of fashion retailing experience, River Island is a renowned high street name. With almost all of its products designed in house, it delivers fabulous new fashions every single week including evening dresses, heels and swimwear.
Mango has accelerated in the style stakes of late with street-style stars and influencers choosing it as their go-to destination for pieces that look like they cost a whole lot more than they really do. Every year it designs 18,000 new garments and accessories for wearing the season’s trends across womenswear, menswear and children’s ranges.
Miss Pap, Misspap.co.uk
Another global online fashion brand, Miss Pap’s affordable clothing is inspired by catwalk, celebrity and street-style trends. If you’re looking for a quick fix for a night out then it’s worth checking out their website for an outfit that reflects the latest styles at a fraction of the price of luxury options.
A sister brand to Zara, Stradivarius is a youthful store that interprets the latest trends into new and innovative styles for women. Online you can choose to shop by product or trend while its Stradilooks section lets consumers share their outfits.
Oh Polly, Ohpolly.com
It’s pretty impossible to scroll through Instagram without seeing fashion bloggers wearing this brand. With 4 million followers on Instagram, Oh Polly was one of the first fashion brands who gained huge success through social media. Its clothing is designed in the UK and it is known for its two-piece sets and body-con dresses that are perfect for a special occasion, whether it be a big night out or a black tie event.
Urban Outfitters, Urbanoutfitters.com
In recent years Urban Outfitters has grown to deliver an expanded product range, but its curated mix of womenswear, menswear and accessories remains its most popular offering. The website sells a combination of in-house and branded products including denim, shoes and exclusive collaborations.
A contemporary fashion brand, Whistles is known for collections that are timeless, wearable and unique. Sitting at the higher end of the high street, it’s the perfect shopping destination for those looking to invest quality garb. You’ll find everything from workwear to jackets, leather bags and even wedding dresses online.
Created in 1998 by Spanish group Inditex, Bershka is aimed at young men and women who want to tap into the latest trends. As well as its main range, it also offers BSK and Man, creating a wide range of products from casualwear to sports.
Pull & Bear, Pullandbear.com
With a mission to dress young, environmentally engaged and dynamic fashion lovers, Pull & Bear has fast become recognised for its fun styling and playful attitude. It offers two separate lines, one primarily intended for teenagers and another for adults with a love for eclectic style.
Nasty Gal, Nastygal.com
Founded in 2006, US brand Nasty Gal started with just an eBay account and a San Francisco flat full of vintage clothes – now the brand has customers in over 60 countries. Known for its LA cool-girl vibe, its website has a range of clothing and accessories that we’d describe as feminine with an edge.
For those in the know, Wolf & Badger is the shopping destination of choice for something a little bit different. Alongside its selection of pieces from established designers you'll find a host of inspiring new names that cover everything from womenswear and menswear to children and home.
Young British Designers, Youngbritishdesigners.com
Created in recognition of great British designers, this website is a stage for homegrown talent at the beginnings of their career. Designers include fashion week alumni Eudon Choi, Faustine Steinmetz and Phoebe English.
Asos Marketplace, Marketplace.asos.com
Marketplace is the democratic retail space created by online behemoth Asos. The site is made up of smaller boutiques showcasing under-the-radar labels, indie brands and vintage-clothing sellers for the ultimate eclectic fashion forum.
Not Just a Label, Notjustalabel.com
If your preferred sartorial tastes lie with off-the-beaten-track designers, then you've found your haven. Not Just a Label, with its thousands of brands, is the world's leading online platform for new designer talent.
Vestiaire Collective, Vestiairecollective.com
This is the online equivalent of a high-fashion car-boot sale, where the online community comes together to buy and sell each other's wares, with the added advantage of an online team who check over the quality of every item.
One of the best names in the vintage market, Rokit started out almost two decades ago from a market stall in Camden. Its vintage clothing can now be enjoyed globally with worldwide shipping.
True Vintage, Truevintage.com
The UK’s leading online vintage clothing retailer, True Vintage sells iconic pieces from brands such as Adidas, Nike, Ralph Lauren, Tommy Hilfiger and more. As well as shirts, jackets and tracksuit bottoms, the website also sells vintage-style trainers and accessories.
Beyond Retro, Beyondretro.com
The East London-based shop has managed to open 10 shops in 13 years and the website stocks a wide range of eclectic the clothing and accessories curated by a team of vintage experts - it's become popular in the UK and Sweden.
The Stellar Boutique, Thestellarboutique.com
Having worked in the fashion industry for 10 years for brands like Topshop, Marks and Spencer and Levi Strauss, founder Stella knows her stuff. Teeming with one-off gems from designers all over the globe, the website sells everything from clothing to jewellery and even has its own blog.
For those not wanting to go through the anxiety of bidding wars and buying from unknown sellers, eBay's Fashion Gallery provides a forum for discount clothing direct from the retailers, cutting out the middlemen but retaining the saving.
One of the largest fashion online retailers, Yoox's roster of brands includes Alexander McQueen and Prada, but where this site really comes into its own is with its carefully selected end-of-season product sales.
Brand Alley, Brandalley.co.uk
The supermarket of online sale shopping, Brand Alley features a daily line-up of brands from French Connection to D&G. In addition to the timed sales there's now also a year-round outlet section with no shortage of bargains up for grabs.
Get The Label, Getthelabel.com
Since its inception in 2009, Get The Label has been delivering knock-out prices and unbelievable discounts on iconic labels such as Nike, Adidas, Lipsy and Levi’s. With over 7,000 items online and up to 75 per cent off, it has everything you need to keep your style on point.
Amazon Fashion, Amazon.co.uk
With online giant Amazon providing the brain power behind this online store, it's safe to assume it won't disappoint. The retailer has really upped its game with its clothing and accessories offering, with Prime Wardrobe, a lesser-known section of its website that allows you to try before you buy, and the Local Label Hub, which showcases small and lesser-known fashion brands.
Secret Sales, Secretsales.com
There's nothing more exciting in the world of shopping than feeling like you're part of a private club. Secret Sales has nailed the members-only formula to bring amazing discounts on fashion and accessories with new sales every day.
The Outnet, Theoutnet.com
From the team behind Net-a-porter.com, The Outnet is a site dedicated to selling designer womenswear at discounted prices. It's worth signing up to email updates for the promotional sales with even further reductions.
Lux Fix, Lux-fix.com
Lux Fix showcases an ever-changing roster of designer collections, but this site is a rarity in that it offers stock from current-season collections at special (changing) prices. The only catch is that you'll have to sign up, as these special deals are open to members only.
TK Maxx Gold Label,Tkmaxx.com
TK Maxx has long been one of the leaders in discount designer fashion. It upped the ante, however, with an online presence and the introduction of Gold Label; reserved for only the most luxurious of designer labels.
With 30 years under its belt, Coggles, which started life in York, has become a master of its trade: more than just an online clothes shop, you'll find books, homeware and vintage pieces alongside its established mens- and womenswear collections.
The Dressing Room, The-dressingroom.com
Based in Hertfordshire, this award-winning boutique has built up a dedicated clientele. Jeans lovers will enjoy its impressive array of premium denim brands including Hudson Jeans, Paige, Current/ Elliott and Mother.
De La Vali, Delavali.com
This cult Instagram brand that takes its inspiration from bohemian Ibizan style is quickly becoming a go-to among celebrities, with Josephine de la Baume, Gizzi Erskine and Sex Education star Emma Mackey all fans. It’s the ultimate one-stop shop for summer dressing, with decadent silk gowns for formal affairs and girlish mini polka-dot dresses for daytime.
Saks Potts, Sakspotts.com
Scandinavian style never looked so chic. This Copenhagen-based label boasts an A-list fanbase consisting of Selena Gomez, Cardi B, Lady Gaga and even North West, daughter of Kim Kardashian West. Consider this your go-to for flamboyant fur outerwear.
La Llama, La-llama.com
Founded by British-born 25-year-old Lydia Cooper, this fledgling fashion label is one to note. With vivid corduroy flares and vintage-inspired coats, it’s a total embodiment of playful millennial style.
Rouje Paris, Rouje.com
This is the French fashion label founded by Paris-born Instagrammer Jeanne Damas, whose chic, nonchalant style is the epitome of French cool. Thankfully that translates into her designs, which are a mix of flattering straight leg jeans, girlish tea dresses and colourful blouses.
Realisation Par, Realisationpar.com
It started with a leopard print skirt. Not just any leopard print skirt – a silk midi leopard print skirt that was seen all over Instagram during summer 2020. This propelled the humble label founded by two friends in 2015 to social media stardom. Everyone from Kaia Gerber to Bella Hadid has been photographed in their sophisticated and feminine designs.
Rat and Boa, Ratandboa.com
Take one look at this label’s Instagram feed and you’ll see this is not a brand for those who want to blend into the background. The dresses are daring and feature low backs and easily slipped-off straps, while the co-ords are cute and quirky, though they’re best suited to the sun-kissed streets of Italy or Spain, given their midriff-exposing cuts.
Think of this label as Zara’s older sister. The higher prices reflect its more refined approach to design, with pieces that fit like a glove and pay homage to the latest trends.
It’s the Scandinavian brand famed for its colourful tea dresses and various leopard print staples. Ganni has exceptionally stylish offerings all year round, but it’s really a brand that comes into its own at summer, with its high-waisted pattern skirts and kitsch tie-dye bucket hats setting a playful trend agenda for the balmy months
Moda Operandi, Modaoperandi.com
A first in online retail, Moda Operandi operates an online trunk-show concept in which you are able to make orders directly from the unedited collections of designers such as Zac Posen and Marchesa months before they go on general sale.
A decade since its inception, Stylebop has become a leading name in luxury labels online: two million users a month log on to check out the great mix of established designers such as Pucci and Balmain along with newer names such as Casadei and Raoul.
LN-CC, or Late Night Chameleon Café, takes the same approach of fusing a retail concept within an art installation online as it does with its store. A progressive array of labels is on offer in addition to lesser-known Japanese brands and a selection of rare books and music.
On Far Fetch you'll find an online store that allows you to shop at the world's best boutiques all in one place. It hand picks the boutiques on offer to ensure the most diverse and luxurious offerings online. This autumn sees new signings from Miami-based boutique The Webster and London's Browns.
Since launching in 2000, Net-a-Porter has become a premier luxury fashion destination that champions designers from all over the globe. With worldwide shipping and its very own digital magazine The EDIT, it’s no wonder the site speaks to a monthly audience of 6 million people.
With stores in London, Birmingham and Manchester, Selfridges is a chain of high end department stores that sell luxury garb for women, men and children. Voted the best in the world, it hosts a long list of luxury designers such as Alexander McQueen, Burberry and Gucci.
My Theresa, Mytheresa.com
German-based online store My Theresa has established a reputation as one of the world's leading online retailers. The site boasts more than 160 international designers and stocks hard-to-find online labels such as Balenciaga and Tod's.
An international fashion platform, Ssense has become a leader in the luxury marketplace since it was launched in 2003. As well as producing its own editorial content, the website sells pieces from high-end brands such as Rick Owens, Chloe, J.W. Anderson and Valentino.
Boux Avenue, Bouxavenue.com
A high street favourite, Boux Avenue sells everything from essentials and shapewear to basques and accessories. What’s more everything is available in sizes 28 to 38, A to G cups, and dress sizes six to 18.
Ann Summers, Annsummers.com
A brand that’s been at the top of its game since 1972, Ann Summers has built an iconic lingerie empire. While it’s best known for its erotic pieces, the retailer also offers ultra-comfortable everyday essentials and matching sets in an impressive array of sizes, from 30A to 44H.
If you want a huge array of options then Figleaves could be the best online store for you. With an impressive range of brands, sizes, styles and shapes of lingerie, it really does have something for everyone.
Rigby & Peller, Rigbyandpeller.com
As the official corsetiere to the Queen, it’s fair to say that Rigby & Peller knows its stuff. Established in the 1930s, there’s no doubt this is the site to visit if you’re on the hunt for something well made and luxurious.
Agent Provocateur, Agentprovocateur.com
Since launching in 1994, Agent Provocateur has become an iconic lingerie brand. A destination for luxury lovers, it offers an extensive range of everyday underwear and premium lingerie in sizes 32B to 36E.
A relatively new brand, Bluebella has quickly become a popular choice for women looking for unique undies at an affordable price. The site sells bras, knickers, basques and body bows, and even has a dedicated section for products suited to cup sizes DD to G.
Lingerie Outlet Store, Lingerieoutletstore.co.uk
Your one-stop destination for underwear that’s comfortable and stylish, Lingerie Outlet Store sells underwear, nightwear and swimwear from some of the biggest brands in the industry including Ultimo, DKNY and Gossard. Even better, they also offer a huge range of sizes from AA to J cups to meet every need.
A brand synonymous with sophistication and comfort, Wolford sells bras in sizes 32A to 38E as well as shapewear, bodysuits, beachwear and hosiery.
Mr Porter, Mrporter.com
From the same fashion team that forged Net-a-Porter is the menswear version Mr Porter – equally as sleek and well stocked as its award-winning counterpart.
Matches Fashion, Matchesfashion.com
A luxury shopping destination, Matches Fashion is home to over 400 established and emerging designers from Balenciaga and Gucci to Saint Laurent. They also offer 24/7 advice through their MyStylist online system.
H&M’s newest brand, Arket is a lifestyle shop with minimalist Nordic roots that caters for men, women, children and the home. With a focus on sustainability and quality, it’s a gamechanger when it comes to staple pieces like T-shirts.
A site that makes shopping easy, Jacamo offers affordable fashion for men of all sizes with most stock running from small right through to 5XL. As well as its own brand, Jacamo also offers products from brands like French Connection, Nike, Adidas and Firetrap.
An award-winning retailer that sells well over 200 brands, Goodhood aims to redefine the idea of luxury. With brands like Norse Projects, Stan Ray, Dickies and Folk, this is definitely one for the cool kids.
Starting in 2010, Percival's designs are intended for everyday use by young and older gents alike. By redefining menswear classics, the brand creates pieces that are built to last through and represent quintessential British style.
Dover Street Market, Doverstreetmarket.com
Since its inception on Dover Street in Mayfair, Dover Street Market has expanded globally to become to the go-to place for limited-edition drops from some of the fashion world’s most esteemed designers.
One for those who favour modern, functional and simplistic design, COS creates pieces that are made to last. Forget fast fashion, these wardrobe essentials are timeless but still stand out from the crowd.
End Clothing, Endclothing.com
An online destination for the Newcastle- and Glasgow-based store, End Clothing hones in on the latest menswear and sportswear designs from labels like Comme de Garcons, Gosha Rubchinskiy, Palace, Dries Van Noten and Thom Browne.
An online marketplace for men’s clothing, Grailed allows users to buy or sell their loved pieces. It has a street style specialty with a mix of luxury and mainstream brands including Rick Owens, Saint Laurent, J Crew and Gap.
Oliver Spencer, Oliverspencer.co.uk
The brainchild of a self-taught tailor and shopkeeper, Oliver Spencer left art school to set up a stall on Portobello Road market. Now the brand is known for its premium tailoring with a relaxed, modern style.
If you like to fill your wardrobe with understated designs that don’t break the bank then Uniqlo could be for you. The Japanese chain is one of Asia’s biggest clothing retailers and focuses on mass-producing affordable basics in dozens of colours.
A brand that dates back to 1866, it’s fair to say that Grenson knows its stuff when it comes to shoemaking. Made using a technique first invented in the mid-19th century, the brand’s products put an emphasis on quality using materials such as French and Italian calf leather and English suedes.
If you don’t have the time or the inclination to browse through menswear websites, Thread has the answer. Simply answer a few questions about your style preferences and a stylist will send a box of clothes for you to choose from to your door. Even better, the stylist can show you how to wear new items with things you already own.
Founded in 1979, Hackett’s collections are built around impeccable tailoring and luxurious casualwear. With a history of providing the very best formalwear, the website offers a wide range of products including shirts, trousers, blazers and luggage.
Tobias & The Bear, Tobiasandthebear.com
The brainchild of two mothers with a fashion background, Tobias & The Bear was founded in 2013. Frustrated by the lack of cool, comfortable clothing for their little ones, they created what is now a highly successful collection of unisex printed leggings, with an entire range of clothing for kids up to six.
A family-owned and run business, Trotters originally concentrated on the zero-to-eight age group, however, due to customer demand it has since increased this to cater for kids up to 11. The website sells clothes, nightwear, swimwear and footwear as well as hair accessories, toys and gifts.
Newbie kids, Newbiestore.com
This Scandi-inspired shop focuses on sustainable organic clothes for newborn boys and girls up to age eight. Expect classic designs like stripes, florals and cute animal prints with a modern twist. There’s a huge array of collections and prints in everything from baby grows to pinafores and swimwear.
Turtledove London, Turtledovelondon.com
A unisex organic cotton brand for little ones aged up to five years, Turtledove offers timeless designs in a simple, muted colour palette, which are made to last and pass down. The website sells everything from dungarees and leggings to dresses, swimwear and blankets.
Tootsa MacGinty (Tootsa for short) designs stylish alternatives to traditional gendered styles in bright paint-box shades. As well as childrenswear, it also sells items for babies and toddlers alongside homeware and even some adult clothing.
Mini Rodini, Minirodini.com
Founded by Swedish illustrator Cassandra Rhodin, this brand is on the more premium side but the quality is second to none. The website sells tops and dresses, outerwear and accessories, and can be shopped by individual collections.
If you want to give your children’s wardrobe a stylish update look no further than Monsoon. The website sells a range of clothing and accessories for boys and girls from zero to 13 years including T-shirts, knitwear and embellished party outfits.
Carrying all sorts of speciality items such as children’s shoes, swimwear and accessories, Gap has everything you need to keep your little one’s wardrobe well-stocked. The website makes it easy to shop with dedicated sections for babies, toddlers and boys and girls.
JoJo Maman Bébé, Jojomamanbebe.co.uk
From humble beginnings as a kitchen start-up, Jojo Maman Bébé is going from strength to strength offering a range of quirky and practical designs. Its children’s range caters for every occasion, with casual outfits and formalwear made from soft, comfy fabrics ranging from newborn to age six.
A stalwart on the British high street, Next is well known for it’s womenswear and menswear offerings but it’s also a popular destination for babies and young children. It’s a great go-to for children's clothing from age zero to 16, covering everyday garb, school uniform essentials and swimwear.
Sweaty Betty, Sweatybetty.com
Founded in 1998, Sweaty Betty designs unique sportswear for women with the goal of making every customer feel powerful and amazing. The brand sells everything from leggings and shorts to vests and sports bras. You can also choose to shop by clothing type, activity or look.
Lululemon is a technical athletic apparel company for yoga, running, training and almost any other sweaty pursuit. Divided into menswear and womenswear, as well as offering standard sportswear, the brand also sell accessories like yoga mats, bags, water bottles and underwear.
A fitness apparel and accessories brand, Gymshark was created in 2012 and has since become one of the most popular performance-wear brands. The website sells both men’s and womenswear including base layers, hoodies, T-shirts and underwear.
One of the biggest fitness brands in the world, Adidas sells clothing, footwear and accessories for men, women and children. Whatever your sport of choice, be it football, running, tennis or golf, the website really does have something for everyone. There’s even a special “customise” section where you can create your own pair of trainers.
Girl Meets Dress, Girlmeetsdress.com
The perfect solution for those looking for something a little bit special to wear, without the whopping designer price tag.
This is the US label with a difference. Reformation might be renowned for its silky gowns and cute crop tops, but it’s also one of the most sustainable fashion brands around, making it a great choice for shoppers with an environmental conscience.
Mud jeans, Mudjeans.eu
Based in the Netherlands, MUD is on a mission to reduce waste in the fashion industry, as denim is one of the worst polluters and uses a huge amount of water. The scheme MUD has come up with is to essentially hire your jeans, long term. You pay for them in monthly instalments, making them more affordable too, and then wear them for a year. Then you can trade them in for a new pair, or just keep them. Your used jeans are then recycled to make more jeans, keeping the materials out of landfill.
Riley Studio, Riley.studio
Using only recycled waste materials to make its clothes, Riley Studio steers away from designs for each season and instead focuses on wardrobe staples that are also gender neutral. The brand doesn’t use new fibres, instead relying on biodegradable and infinitely recyclable fabrics, as well as fibres made from plastic water bottles that would otherwise be disposed of. It also uses organic cotton which uses less water.
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Looking for more style inspiration? Read our guide to the top sustainable clothing and accessories brands to know
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