But that is starting to change as the online retailer expands its fashion offering. First it launched Amazon Wardrobe, exclusively for Amazon Prime subscribers, which allows customers to “try before they buy” and order up to six items with no upfront cost or delivery charge.
Now we’re seeing the launch of Amazon Fashion’s Local Label Hub, a digital store supporting small- and medium-sized fashion companies along with independent and local designers.
From tailoring to accessories, you can expect to find Les Girls Les Boys, The Cotton London, Temperley London, Kat Maconie and Rachel Jackson London across menswear and womenswear.
It’s a win-win situation, as you’ll be able to enjoy shopping for investment pieces and fun additions to your summer wardrobe while taking advantage of the convenient and speedy delivery times that Amazon is known for.
Here we’ve curated a shopping edit of our favourite pieces in the Local Label Hub that are available now, from statement heels to colourful clutch bags.
You can trust our independent round-ups. We may earn commission from some of the retailers, but we never allow this to influence selections, which are formed from real-world testing and expert advice. This revenue helps to fund journalism across The Independent.
Rachel Jackon art deco initial necklace gold
We love this long necklace from Rachel Jackson that can be customised with your own initials or that of a loved one, making it a great gift idea too. Made from 22-carat gold-plated sterling silver, it’s a piece that will easily match with the rest of your wardrobe to become an everyday staple.
Kat Maconie ines high heel sandal
Step out in style this year in these heeled mules made from 100 per cent leather. Known for its eclectic designs, Kat Maconie pieces typically have a playful theme and this pair is a fun take on the popular mule trend. Adding an extra formal touch to summer dresses and evening dos, now’s the perfect time to treat yourself.
Nikita By Niki large gold diamante earrings
Big, bold accessories like these rhinestone earrings are an inexpensive way to finish off a pared-back outfit. To let them do all the talking, tie your hair back or complement messy beach waves and a minimal dress with them. They’ll definitely come in handy for all your upcoming post-lockdown plans.
Damaged Society oversized scripture sweater
This vibrant orange jumper is unisex and perfect for working from home or going on a particularly breezy walk. We’ll be styling it with our favourite jeans and trainers for a cosy but comfortable look. Available in sizes small to extra large, it is designed to be oversized so if you want a more snug fit, consider buying a size smaller than usual.
Kat Maconie yana single chain heel
This is no ordinary flip flop, this is a Kat Maconie flip flop. Now we’re out of lockdown, we’re keen to have fun dressing up for long-awaited catch-ups with friends, and this pair ticks all our boxes. Bold, bright and with a circular heel, these are both eye-catching and unique.
Katie Loxton perfect pouch
If you prefer to avoid a bigger handbag, this pretty vegan leather lilac clutch will fit all your post-lockdown essentials, including face coverings, your phone, keys and hand sanitiser. It would also make a compact make-up bag or travel wallet for your next holiday (fingers crossed).
Les Girls Les Boys simple multiway swimsuit
Summer is well on its way, so ensure you’re ready for swimming in the sea or at the pool with this stylish swimsuit. With thin straps and a minimal design, it’s simple but elegant.
Temperley London crochet print v-neck dress
If you’re looking to invest in a new dress that you can wear to all the weddings that were postponed in 2020, this colourful crochet design from Temperley London is one we’ve got our eye on. It’s made from 100 per cent silk so it’s super soft and if the weather is warm, it will keep you cool.
Savile Row men's cotton short sleeve shirt
A short-sleeved shirt is essential during the warmer months, and it can always be layered beneath a jumper when it gets colder. This striped design featuring blue and yellow is summery and made with 100 per cent cotton, so it will be easy to iron.
For the latest fashion discounts, try the links below:
Amazon Prime Day 2021 is just around the corner, read our guide on everything you need to know, from dates to how to get the best deals
Register for free to continue reading
Registration is a free and easy way to support our truly independent journalism
By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists
Already have an account? sign in