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Best beauty deals to expect for Amazon Prime Day 2025
I’ve spotted some early deals on hot brushes, IPL machines and more
Amazon Prime Day is back once again for 2025 from 8 to 11 July. That means it’s time to start bookmarking all your favourite haircare and make-up must-haves ahead of the retailer’s mass markdown.
As usual, Amazon will offer a spread of competitive discounts across moisturisers, mascaras and more. Both affordable and luxury brands will take part; in previous years, we’ve spotted reductions on the much-loved Dyson airwrap, the cult Elemis cleansing balm and Maybelline’s ever-popular sky high lash sensational mascara. As IndyBest’s beauty writer, I’ll be on hand throughout the Prime Day sales to keep on top of the best deals.
Whether you’ve a teen taking their first skincare steps or you’re stocking up on SPFs for a summer holiday, we have all the information you need. I’ve even found a few items on sale ahead of 8 July to whet your appetite.
Best early Amazon Prime Day beauty deals
- Revlon salon one-step dryer and volumiser: Was £49.99, now £29.99, Amazon.co.uk
- Ghd helios professional hair dryer: Was £179, now £134, Amazon.co.uk
- Philips lumea IPL hair removal 8000 series: Was £449.99, now £329.99, Amazon.co.uk
- ghd original hair straightener: Was £139, now £109.99, Amazon.co.uk
- Olaplex No.7 bonding oil 30ml: Was £28, now £19.55, Amazon.co.uk
Revlon salon one-step dryer and volumiser: Was £49.99, now £29.99, Amazon.co.uk
Beauty expert Louise Whitbread reviewed the Revlon salon in her round-up of the best hot brushes. She loved that the tool “gives your locks a speedy volume boost” and, notably, doesn’t get tangled. Reduced by a generous 40 per cent ahead of the Prime Day event, now seems as good a time as ever to treat yourself to an at-home bouncy blow-dry, every day.
Ghd helios professional hair dryer: Was £179, now £134, Amazon.co.uk
After awarding the ghd helios the title of ‘best for straight hair’ in IndyBest’s guide to the best hair dryers, I can’t get enough of this device’s speed of blow-drying and minimising flyaways. The concentrator nozzle ensures your strands are bone dry and silky soft from root to tip, while the option of three heat settings (including a cool shot) prevents damage. With £45 off on Amazon, take this as your sign to give your locks a luxe upgrade.
Philips lumea IPL hair removal 8000 series: Was £449.99, now £329.99, Amazon.co.uk
Reviewing the lumea 8000 in her guide to the best IPL machines, body care aficionado Amira Arasteh praised the “impressive results”, finding that it resulted in “hair becoming sparser after just four treatments.” It’s now on sale with £120 off.
You can also nab it for the same price with this deal at Boots.
CeraVe hydrating cleanser for normal to dry skin: Was £12.50, now £8.08, Amazon.co.uk
If you’ve not yet tried CeraVe’s hydrating cleanser, this 35 per cent reduction is the perfect opportunity. With ceramides and hyaluronic acid, this milky face wash cleanses without sensitivity thanks to its fragrance-free formula. Testing it in her guide to the best CeraVe products, beauty editor Lucy Partington was wowed at how it “works to remove makeup and cleanses quickly and easily.” In fact, she loved it so much that she chose it as our best buy.
ghd original hair straightener: Was £139, now £109.99, Amazon.co.uk
Our pick of the very best hair straighteners, the ghd original styler remains a universal favourite more than two decades after first launching. The tool has even heat distribution and quickly straightens hair. According to our tester, it’s “suitable for all hair types, including fine and thick, wavy and curly locks”. We saw it reduced to £95.99 in the last Prime Day sale, and it’s not far off this price right now.
Olaplex No.7 bonding oil 30ml: Was £28, now £22.40, Amazon.co.uk
As well as nourishing your hair, the Olaplex No.7 bonding oil provides heat protection up to 230C. Our tester saw “a serious boost in shine” when adding a few drops to the Olaplex No.6 bond smoother, and noticed that her hair took less time to dry. You can save 20 per cent on the hair oil with this limited-time offer, and you won’t find it much cheaper elsewhere right now. We’ll be keeping a close eye on further price drops from the haircare brand as we head closer to Prime Day.
When will the Prime Day beauty deals begin?
Amazon has revealed that its Prime Day sale will take place from Tuesday 8 July to Friday 11 July – perfect for a timely sweat-proof make-up top-up.
Amazon’s beauty deals tend to launch on-site around the same time as its appliance, mattress and tech deals. We’re expecting the deals to drop at 00:01 on Tuesday, and we’ll make sure to update you across the four-day sale with our best beauty picks.
What is Amazon Prime Day?
The Amazon Prime Day beauty deals are a rare chance to snap up your favourite brands – think Color Wow, Olaplex and CeraVe – for less. These reductions are solely for Prime members (though it’s not too late to sign up) and span 48 hours.
Amazon puts on a handful of other exclusive sales throughout the year, including the Spring Deal Days and Autumn’s Big Deal Days, but the summer date is arguably its biggest hitter. Look out for ‘lightning’ deals, too; they’re a great way to snap up an even better saving on popular products across skincare, grooming and more.
What beauty deals can you expect for Amazon Prime Day 2025?
Last year, we saw big discounts from ghd, Elizabeth Arden and Medik8. I expect Shark to give us a healthy discount on its best-selling flexstyle wand and, from a bodycare POV, Philips and Braun should treat us to some reduced IPL and epilator devices. In 2024, the flexstyle was actually 30 per cent off for Prime Day, while the Philips lumea prestige boasted a £90 saving.
After more early deals? Browse the best air fryer deals to expect for Amazon Prime Day 2025 now