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New Betting Sites UK

The Independent guide to the best new betting sites in May 2024

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Find the best new betting sites with our comprehensive list of the top rated new bookmakers in the UK:

  1. New players only. Min £20 qualifying bets, stake not returned. Free bet - one-time stake of £20, min odds 1.5, stake not returned. 1x wagering the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion £200. Valid for 7 days from issue. Withdrawal request voids all active/pending bonuses. Excluded Skrill & Neteller deposits. Full Terms apply.
  2. 18+ New customers only. Opt in & bet £10 on any sports at 2.00+ odds within 7 days. No Cash out. Get 3x £10 Free Bets on selected markets. Free bets expire in 7 days. Card payments & Apple Pay only. T&Cs apply. BeGambleAware.org | Please gamble responsibly.
  3. #ad. 18+. Gamble Responsibly. Begambleaware.org. New Customers only. Must have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. T&C's apply.
  4. #ad. 18+. Gamble Responsibly. Begambleaware.org. New Customers Only. Max one £20 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible.BeGambleAware.org. T&Cs Apply
  5. New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 4x Free Bets: 1 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ BeGambleAware.org.
  6. #ad. 18+. Gamble Responsibly. GambleAware®: Gambling Help & Gambling Addiction . new player only, 1st deposit, min deposit £15, Max £10 Free Bet valid for 14 days, Bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller, Skrill and Payapl not eligible. T&C apply.
  7. This promotion is for new customers only. Customers must be 18+. Customers must residents of the UK/IE. Sign Up using the promo code b25g10fb and make a minimum deposit of £25. Place a minimum £25 bet on any selection with minimum odds of evens (2.0) and receive a £10 free bet upon bet settlement. Only customers signing up through a recognized affiliate partner will be eligible for this promotion.T&C's apply
  8. #ad. 18+. Gamble Responsibly. Begambleaware.org. new player only, 1st deposit, min deposit £15, Max £10 Free Bet valid for 14 days, Bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller, Skrill and Payapl not eligible. T&C apply.
  9. #ad. 18+. Gamble Responsibly. Begambleaware.org. New customers only. Available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Ireland.
  10. #ad. 18+. Gamble Responsibly. Begambleaware.org. New Players only. Max. Free Bet Token amount: £15.Minimum Deposit: £15. Minimum wagering on Sport to activate the Free Bet Token: £15
  11. This promotion is valid for new UK Fafa customers aged 18 years and over who have yet to avail of a FafaSports Welcome Offer and register after the start date. Start from 00:01 on 15/02/2023. A "Qualifying Bet" is a first settled real money single or multiple bet of £10.00 or more placed at odds of 1/1 (2.0) or greater.You will then be credited with a £5 Free Bet +£5 Casino Bonus 24 hours after your Qualifying Bet has been settled. T&C's apply.
  12. #ad. 18+. Gamble Responsibly. Begambleaware.org. Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
  13. New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply. 18+ #AD - Full Terms Apply
  14. #ad. 18+. Gamble Responsibly. Begambleaware.org. Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. T&Cs Apply
  15. 18+. New Players Only. Min. $/€10 deposit and bet on odds 1/1 or greater required. Extra bets and bonus spins are issued within 24 hours of the qualifying bet being settled. Extra bet valid for 14 days, stake not returned. Bonus spins are valid for 24 hours, only available on the Book of Dead game. Terms and Conditions apply.

The Independent Picks for the Best New Betting Sites in May 2024

If you're in search of a new bookmaker instead of more established operators, we have reviewed and categorised the best new betting sites in the UK based on specific features:

Best New Betting Sites for Football

For punters looking for new betting sites for football betting, we've selected a couple of top new betting sites below.

1. BetMGM

For players looking for new football betting sites, BetMGM stands out as an exciting new football betting site.  

Their Golden Goals prediction game offers you a chance to win up to £2million by forecasting match outcomes. Simply predict the correct scores in six selected weekly matches, and the grand prize could be yours. 

It's also one of the best accumulator betting sites for football betting. With the Golden Acca, there are five weekly acca profit boosts, each offering a chance to increase your winnings by up to £1,000.

New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 4x Free Bets: 1 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ BeGambleAware.org.

2. Mr Mega

Mr Mega boasts an extensive selection of over 1,077 football markets, complemented by promotions that enhance the betting experience

The Mr Mega Combo Boost promotion offers players the chance to boost their winnings by up to 77% by placing accumulator bets with at least 4 pre-match selections, with varying percentage boosts based on the number of folds.

The Mr Mega Cash Out feature allows users to settle their bets before the event is over, providing the option to secure a profit or minimize potential losses. Available on selected events and markets, both pre-match and in-play, Cash Out can be used on single and combo bets across various sports such as football, horse racing, NFL, snooker and more.

#ad. 18+. Gamble Responsibly. GambleAware®: Gambling Help & Gambling Addiction . new player only, 1st deposit, min deposit £15, Max £10 Free Bet valid for 14 days, Bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller, Skrill and Payapl not eligible. T&C apply.


Best New Betting Site for Horse Racing

TalkSport Bet

TalkSport Bet is a promising new betting site with a strong focus on horse racing betting.

New players: Deposit with debit card or Apple Pay, opt-in via offers tab. Bet £10+ on any sports (odds evens or greater). Get 3x £10 free bets instantly. No wagering requirements.

 On settlement of your qualifying bet, your account will be credited with:

  • £10 free bet - Football Bet Builder
  • £10 free bet - Any Sports Acca 4+ selection
  • £10 free bet - Any Sports Market

Qualifying Bet Refund: Bet on UK & Irish racing. Get cash refunds on losing bets for races where horses fail to start or give a fair run.

18+ New customers only. Opt in & bet £10 on any sports at 2.00+ odds within 7 days. No Cash out. Get 3x £10 Free Bets on selected markets. Free bets expire in 7 days. Card payments & Apple Pay only. T&Cs apply. BeGambleAware.org | Please gamble responsibly.


Best New Bookmaker for Free Bets

BzeeBet

Established in 2022, BzeeBet has quickly risen as one of the top UK betting sites, offering Bet Builder, Cash Out, and 'BZ Combo Boosts' with potential boosts of up to 77%.

New customers receive a matched £20 free bet token, and the 'Free Bet Club' promotion rewards users with free bets every Thursday for placing accumulators during the week: £20 staked on acca bets earns two £5 free bets.

#ad. 18+. Gamble Responsibly. Begambleaware.org. New Customers Only. Max one £20 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible.BeGambleAware.org. T&Cs Apply


Best New Betting Site for Price Boosts

Kwiff

Kwiff is a relatively new betting site that offers unique promotions rarely found among older competitors. At any moment during a sporting event, your bets can be 'kwiffed,' resulting in randomly supercharged odds to give you an enhanced price.

There is also a 'Guaranteed Weekend Supercharge' where your odds will be boosted for any 3+ fold accumulator, plus a Sports Club which rewards customers with 'Football Surprise Bets' of up to £20 a week.

As well as offering a host of odds boosts, Kwiff also provide a bet £10 get £30 surprise bet. This sees new customers receiving a £30 free bet placed on their behalf after depositing and betting £10.

#ad. 18+. Gamble Responsibly. Begambleaware.org. new customers only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.


Best New eSports Betting Site

Luckster Sport

Luckster Sport stands out in the eSports betting scene with its extensive coverage of popular games like Dota 2, Overwatch, and League of Legends. It offers detailed betting options on major events, allowing for in-depth predictions and a variety of bet types. 

This makes Luckster an ideal choice for eSports enthusiasts seeking a new betting site to try.

#ad. 18+. Gamble Responsibly. Begambleaware.org. New customers only. Available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Ireland.

How We Rate New Betting Sites

Finding the best new sports betting sites demands thorough research. In the following sections, we detail how The Independent's betting experts identified, ranked and reviewed the top new UK betting sites. 

  • Licensing and regulation

    Before you register with any new UK bookmakers, it is important to make sure the UK Gambling Commission licenses them. This ensures the new bookmaker is regulated, legal and secure. You can check for a licence on the site's footer or search for the company on the UKGC's online register. You can be safe knowing that all new gambling sites The Independent recommends are UKGC-licensed.

  • Betting markets

    New sports betting sites should provide a range of markets. This means offering betting options on a variety of sports, leagues and events. Aside from the obvious UK favourites like football, horse racing, tennis, golf and cricket, there should also be markets for politics, TV shows, American sports and Esports. Big sports events should also have boosted odds, for example, golf bettors should get great offers from the top Masters betting sites.

  • Betting odds

    The best new online bookmakers should offer competitive odds and this is one of the most important factors to consider when choosing a new bookie. Comparing odds across new betting sites is a key part of our review process. We also recommend doing your own odds research, tailored to the sports or markets you prefer to bet on.

  • Promotions

    Promotions can add significant value to your betting experience. New bookies usually have welcome offers to attract new customers, such as free bets, boosted odds or cashback deals. A handy way to compare welcome offers is to view the list at the top of this page, where you'll find the value of each along with the key T&C's. Check the 'Our Picks' section above to learn about some of the best ongoing offers for existing customers.

  • Payment options

    New UK sports betting sites should have a variety of secure and convenient payment options, from debit cards to e-wallets like PayPal, Skrill or Neteller. Bear in mind that some new bookie bonuses exclude e-wallet transactions. Therefore with these sites, we expect a fast withdrawal betting experience to ensure you don't have to wait long for funds to land in your account.

  • Customer support

    When reviewing new betting sites, we test their customer support teams by sending them a query. We note how quickly they respond and how helpful their answers are. Brand-new betting sites usually offer multiple support channels, including live chat, email, and phone support.

  • Mobile Performance

    We tested these sites on several phones to make sure they are mobile-friendly. Some sites also offer dedicated new betting apps. Check the apps for user-friendly interfaces, smooth navigation and quick loading times. Some betting apps also have extra perks like app-specific offers and personalised notifications about big promotions or odds boosts.

  • Reputation

    A new betting site's reputation indicates its reliability and fairness. When a site is brand-new, its reputation is still being built, so we usually analyse the betting company that owns the site, as it often has a more established reputation. Researching online reviews and forum discussions is a good idea, as you'll see what other bettors say about the new bookmaker. Be wary of sites with numerous complaints or unresolved issues.

  • Live betting and streaming

    The best new betting sites offer live betting features like streaming cash-out betting options (so you can lock in profits or limit losses before an event ends) and live statistics that provide real-time data and analysis during a game. These features broaden your options and help you to make better bets when a game or event is in play.

  • Responsible gambling tools

    Responsible gambling is an essential aspect of any new betting site. We checked to make sure each of these new betting sites offered tools to help you gamble responsibly, such as deposit limits, time-outs, self-exclusion options and resources for problem gamblers. Remember, betting should always be considered a form of entertainment, not a means to make money.


Different Types of New Betting Offers

New UK betting sites offer various types of incentives to attract users. These offers can include:

Welcome Bonuses

These are incentives provided to new users upon signing up with a betting site. They often come in the form of free bets, deposit matches, or risk-free bets. For example, the Spreadex sign-up offer gives customers the chance to get £40 in free bets by wagering £10.

Enhanced Odds: 

New betting sites may offer enhanced odds on specific events or markets, providing users with the opportunity to earn higher returns on their bets.

Cashback Offers: 

Some new betting platforms provide cashback promotions where users receive a refund on their losses up to a certain amount within a specified period.

Free Bets: 

New users may receive free bets upon registration or after making their first deposit. These bets can usually be used to place wagers on various sports events. Deposit amounts vary, but some betting sites only require you to make a £5 minimum deposit.

No Deposit Bonuses: 

These bonuses offer new users a small amount of free betting credit without requiring them to make a deposit.

Loyalty Programs

New betting sites may introduce loyalty programs to reward users for their continued patronage. These programs often offer perks such as free bets, enhanced odds, or exclusive promotions.

Refer a Friend Bonuses: 

Users can earn bonuses by referring friends to join the platform. The referring user receives a reward when their friend signs up and meets certain criteria, such as making a qualifying deposit or placing bets.


Advantages of Choosing a New Sports Betting Site

There are several reasons why you might seek out a new betting site to sign up with instead an older betting company. As you weigh your options between different sports betting platforms, it's important to keep in mind the following factors:

  • Better Promotions and Odds: Some new online bookmakers offer bigger sign-up offers, loyalty programs and enhanced odds as they try to attract bettors from established competitors. This could result in improved value and potentially higher returns for successful bets.
  • Enhanced User Experience: The best new online betting sites leverage the latest web and mobile technologies to offer a more user-friendly interface. This can make for a more enjoyable betting experience.
  • More Payment Options: New sports betting sites typically offer a wider range of payment methods, including e-wallets and mobile payment options, giving users greater flexibility in managing their transactions.
  • Personalised Betting: Some new online bookies utilise advanced analytics and AI technology to tailor the betting experience to individual users. For example, they may offer personalised bet recommendations or alerts based on past betting activity.
  • Mobile Focus: New UK betting sites strongly emphasis optimising the mobile experience, recognising the dominance of mobile betting nowadays. As a result, everything is geared towards providing seamless and efficient betting for mobile users.
#ad. 18+. Gamble Responsibly. Begambleaware.org. Applies only to new depositing players. Min. deposit £10 Max bonus: £200, Min wagering 35x, Spins expire in 24hr. offer is available to players residing in United Kingdom only.

How New Bettors Can Get Started with Online Betting

First, you'll need to choose your preferred new betting site from our list of the top new betting sites in the UK. Each site offers a unique blend of bonuses, markets, and features, so take the time to find one that aligns with your preferences and interests.

Once chosen, navigate to the site's registration page and create an account. 

This usually involves providing basic personal information, such as your name, address, and email. New bet sites will usually also require age verification to ensure you are the legal betting age of 18+.

After registering, it's time to deposit funds into your account. Check the payment options available; most UK sites offer a variety of methods, including debit cards, bank transfers and e-wallets like PayPal. Remember, most new betting sites offer welcome bonuses that match your initial deposit, so be sure to read the T&Cs.

You're ready to place your first bet with funds in your bank account. Most betting sites will give you the chance to use the SP odds or live odds, the choice is yours. For more information on what does SP mean in betting, take a look at our explainer page.

Explore the site, find a market that interests you, decide on your stake and confirm your bet. If your prediction is correct, your winnings will be added to your account balance, ready for you to withdraw or use on future bets.

#ad. 18+. Gamble Responsibly. Begambleaware.org. Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

What To Bet On This Week

The Champions League takes precedence in the sporting world this week. There will be no British teams in action but we have two intriguing semi-finals nonetheless.

The first semi-final between favourites Real Madrid and Bayern Munich ended in a 2-2 draw, and now it is the turn of PSG and the outsiders in the Champions League odds, Borussia Dortmund, to try and put one foot in the final.

Simon Sinclair has provided his Dortmund vs PSG prediction and betting tips, and he thinks it is going to be a high-scoring affair in Germany.

On the domestic front, Tottenham will be looking to bounce back from their North London derby defeat as they face Chelsea at Stamford Bridge on Thursday. Both teams have been inconsistent this season, but our football tipster, Chris Rivers, is tipping an away win with his Chelsea vs Tottenham prediction.

#ad. 18+. Gamble Responsibly. Begambleaware.org. Spread betting losses can exceed deposit. Plus Best Odds On All Premier League Matches(fixed odds Match Odds, pre-match v top 5 bookies on Oddschecker)

Horse racing betting sites will be busy this week as the Punchestown Festival is underway. There will be a host of Grade 1 races up for decision across the week as racing fans get a final chance to see the best horses in National Hunt racing take each other on this season.

The Punchestown Gold Cup goes to post on Wednesday, where Cheltenham hero Galopin Des Champs will be hoping to record a Gold Cup double.

In the flat racing sphere, the first Classics take place this week at Newmarket. The 1000 and 2000 Guineas will both go to post, as potential stars of the sport attempt to announce themselves on one of the biggest stages of the year. On the other side of the globe, the Kentucky Derby will see the world's best go toe to toe in the famous American race.

Elsewhere in sport, snooker betting sites will be busy adjusting odds as the World Championship continues, and the Premier League darts reaches night 14 as the players head to Aberdeen. 

Darts betting sites are finding it hard to separate Luke Humphries and Luke Littler in the Premier League darts odds, and things could look a lot different after Thursday night in Scotland.

New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 4x Free Bets: 1 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ BeGambleAware.org.

Responsible Gambling

Sports betting can be addictive so it's important to stay in control when signing up to new gambling sites.

UK betting sites are required to have a safer gambling section that allows customers to set time management restrictions and loss limits.

They also must have standard responsible gambling tools such as deposit limits and self-exclusion, which allow users to cut off access and marketing communications.  

Should you wish to seek independent help for gambling-related harm, there are several UK charities and institutions you can turn to for support, advice, and information:


The Best New Betting Sites: The Independent View

The Independent's guide to the best new betting sites UK should have prepared you to select a new sports betting site confidently. 

Remember that your personal preferences dictate which of the newest sports betting sites are best suited to you, so don't be afraid to prioritise the features that suit your style of betting.

No matter what type of new bookie you're looking for, rest assured that you're dealing with reputable, licensed new betting sites if you choose any of the options listed on this page. 

We update this list whenever we come across a new bookmaker that is worthy of recommendation, so check back to find the latest picks.

New Betting Sites FAQs

FAQ
Jamie Casey for independent.co.uk

Updated by

Jamie Casey

Last Updated: 1st May 2024, 10:02 AM

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Gambling can be addictive, always play responsibly and only bet what you can afford to lose. Gambling sites have a number of tools to assist you to stay in control, including deposit limits and time outs. If you think you have a problem, advice and support is available for you now from BeGambleAware or Gamcare.
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Any offers or odds listed in this article are correct at the time of publication but are subject to change. Terms & Conditions apply to all offers.