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H&M’s Black Friday 2021 sale is here for Plus Members – here are the best deals

After some new wardrobe staples? This is one of the most important sales of the season

Viola Levy
Tuesday 23 November 2021 11:28
<p>We’ve got the lowdown on what to expect from the high street retailer’s sale </p>

We’ve got the lowdown on what to expect from the high street retailer’s sale

For any fashion lover, high street stalwart H&M is something of a mothership for lovers of affordable style, loved for its trend-led, yet exceptionally wearable pieces – such as its versatile dresses, jeans and winter coats.

Not to mention its many designer diffusion lines, which have seen it collaborate with the likes of Versace, Karl Lagerfeld and The Vampire’s Wife, a move which many consider to have democratised fashion, making designer clothing available to all. So unsurprisingly, H&M’s Black Friday sale is one of the most hotly anticipated events of the season – and it’s only three days away. Unless you’re a lucky Plus member, of course: then you’ll already have early access both in-store and online.

Follow live: The best early Black Friday deals to shop now

The brand has previously come under fire for being a large part of the fast-fashion problem, which has led to exploitation of factory workers abroad, together with 10,000 items of clothing being sent to landfill every five minutes.

However the brand has worked hard to clean up its image over the past few years, with many sustainability initiatives including a sustainable range called H&M Conscious, together with a garment recycling programme and implementing a fair wages agreement with all of its suppliers. We’re huge fans of its new recycled denim collection that features 100 per cent recycled fabrics, threads, labels and pocketing. We’re hoping to see these sustainable efforts expand across its whole line.

H&M also has a coveted homeware range, featuring key pieces to brighten up any living space without breaking the budget.

Here at IndyBest, we’ll be keeping tabs on deals across techgaminghome appliances, fashion and more during the mammoth sale, so stay tuned for the latest updates as we get them. And if you can’t wait until 26 November, H&M also has some fantastic discounts on its bestselling items – you can read more about them below.

All set for your new season style update? Here’s what we know about H&M’s Black Friday sale so far.

Read more:

Does H&M take part in Black Friday?

While the details are still under wraps, H&M has confirmed on its website that its Black Friday sale will be going ahead this year, launching on 26 November.

Lucky Plus members have been treated to a head start, with 20 per cent off everything until tomorrow. Just sign in to your account online or show the cashier your app in-store to bag the bargains. Read on to discover some of the discounted products that we’re most excited about.

Bamboo double duvet cover set: Was £69.99, now £55.99, 

If you’re after a bedroom refresh, this conscious collection duvet set has really caught our eye. Crafted from super soft bamboo fibres, the duvet cover and two pillow set is a small step in the right direction when it comes to using more environmentally friendly materials. And being both breathable and absorbent, what more could you ask for?

Buy now

Jacquard-knit polo-neck jumper: Was £24.99, now £19.99,

A Fair Isle knit is a winter fashion staple that works its way to the front of our wardrobes year after year. And this H&M option really is quite the statement. Made with 5 per cent alpaca wool for added softness and a ribbed neck and sleeves for extra style points, at 20 per cent off we’re already adding it to our basket.

Buy now

Wool-blend shirt jacket: Was £49.99, now £39.99,

It’s hard to escape the neutral tone trend this year, but with pieces like this, why would you want to? Perfect for layering, you’re sure to get a huge number of wears out of this minimalist shirt jacket, or shacket, if you will. Made from recycled polyester and wool, it’s also another example of H&M’s attempt to become more eco-friendly.

Buy now

Sequined dress: Was £19.99, now £15.99,

Part of the adorable mini-me collection, this pink and gold sequinned dress is just screaming "Christmas party look" for your little one. Available in sizes from 18 months to 10 years, no matter how big your baby is, we’re sure they’ll love this sparkly number. And there’s one for mum too (£34.99,, if you do fancy matching.

Buy now

H&M regularly participates in the Black Friday shopping event (we imagine there would be an outcry among fashion fans if it didn’t) and the retailer can always be relied upon for a decent offer, with some amazing discounts on many of its cult items sure to be up for grabs.

In the meantime, we will be updating this page with more details as they come in, so make sure to bookmark it to be first off the starting blocks.

Does H&M take part in Cyber Monday?

Bringing you more good news, H&M has now confirmed on its Black Friday webpage that it will indeed be taking part in Cyber Monday also – confirming our sneaky suspicions.

Although Cyber Monday usually works as a continuation of both in-store and online Black Friday bargains, H&M have detailed there will be “lots of exclusive online deals” on 29 November.

How much is H&Ms Black Friday discount?

We expect H&M to offer a blanket discount in its Black Friday sale. Its early Plus member offer is for 20 per cent off, and we’re hoping this will be rolled out to everyone on the 26th.

When is H&M’s Black Friday sale in 2021?

Black Friday is always the last Friday of November, and this year it falls on the 26, with the event running through to Cyber Monday, 29 November. As explained above, Plus members can get a head start on H&M’s Black Friday sale until tomorrow, but the rest of us will have to wait until Friday.

If you can’t wait that long, there’s currently a sale on selected items with discounts of up to 70 per cent, including a statement silver pleated skirt (was £34.99, now £25,, together with a chic biker jacket (was £34.99, now £23,

What was in H&M’s Black Friday sale last year?

Rather than make us rummage through the sale rails to find the best bargain, the brand made its 2020 Black Friday event considerably less stressful by dropping a promo code for 20 per cent off absolutely everything. So you could treat yourself to some new season gems or anything that took your fancy for a fifth less than the regular retail price.

How much is H&M’s delivery on Black Friday?

H&M charges £3.99 for standard delivery (which is waived if you’re a plus member or spending £20 or more), while next day delivery costs £5.99 and click & collect is £3.99 (again, it’s free for plus members of if you spend over £20).

Voucher codes

For the latest discounts on women’s clothing and other fashion offers, try the links below:

Read more on Black Friday 2021

The best Black Friday deals this year – the very best discounts we’ve found

Best Black Friday tech deals – whether it’s a new phone contract or noise-cancelling headphones, you’ll find the best offers here

Best Black Friday home appliances deals – now’s the time to upgrade your vacuum cleaner or coffee machine

Best Black Friday gaming deals – Xbox or Playstation? Here’s our expert guide to discounts on consoles, controllers and games

Best Black Friday beauty deals – stock up on your favourites across make-up, skincare, haircare and fragrance

Best Black Friday laptop deals – there are hundreds of pounds to be saved on laptops from big-name brands such as Apple, Microsoft and HP

Best Black Friday TV deals – update your at-home cinema experience without paying full price

Best Black Friday clothing deals – whether it’s a pair of boots or a coat, treat yourself to some new wardrobe essentials

Best Black Friday kids’ toys deals – get your Christmas shopping done and dusted with offers from Disney, Lego, Playmobil and more

Best Black Friday sports deals – kit out your home gym or build your winter workout wardrobe

Best Black Friday Nintendo Switch deals – whether it’s the OLED, lite or original you’re after, level up with these discounts

Best Black Friday mattress deals – rest easy with big offers on brands such as Emma, Eve Sleep and Simba

Best Black Friday Aldi deals – the budget supermarket is expected to slash prices on big-ticket items like the Nintendo Switch

Best Amazon Black Friday deals – our pick of the best bargains from the millions out there

Best Apple Black Friday deals – discover rare offers on the brand’s bestsellers, from AirPods to iPhones

Best Argos Black Friday deals – find discounts on everything from kids to homeware, fitness and DIY

Best Boots Black Friday deals – there’s no better time to save on beauty, skincare, electric toothbrushes and more

Best Currys Black Friday deals – for everything from TVs and laptops to kettles and coffee machines

Best Black Friday Dyson deals – bag a bargain on the brand’s corded, cordless and handheld vacuum cleaners

Best John Lewis & Partners Black Friday deals – the high street stalwart has great prices on fashion, beauty, tech, kids and homeware

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