Holly Willoughby’s orange floral dress is from one of her favourite high street brands

After an Easter hiatus, Holly Willoughby is finally back on our screens

Florals for spring may not be groundbreaking, but Holly sure makes them look good (iStock/The Independent)

If you’ve missed Holly Willoughby’s on-screen style updates, good news – she’s back on air on This Morning today after an extended Easter break, with an outfit that couldn’t be more perfect for spring.

The presenter has chosen an orange floral print dress from LK Bennett for the occasion, finishing her outfit simply with a pair of nude pointed pumps, natural make-up and her trademark tousled bob.

The dress is undeniably a beautiful one – it’s made from a lightweight silk-blend fabric, adorned with a feminine sweet william print.

With its chic pussybow collar, delicately puffed sleeves and crystal buttons along the bodice, it’s an elegant selection that would be worthy of any special occasion (perhaps even a summer wedding, now that restrictions are easing enough to allow them).

However, while LK Bennett is technically a high street name, Holly’s outfit from the brand today is certainly at the high end of that definition when it comes to price, so if you want to copy her look, you’ll need a budget to match.

Read more

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Here’s what you need to know if you want to snap it up regardless.

You can trust our independent product round-ups. We may earn commission from some of the retailers, but we never allow this to influence choices. This revenue helps us to fund journalism acrossThe Independent.

Where is Holly Willoughby’s outfit from and where can I buy it? 

Holly’s look today is the sina sweet william dress from LK Bennett and retails for – brace yourself – £425.

The label is known for making statement vintage-inspired dresses (this one draws on the fashions of the 1930s) and counts the Duchess of Cambridge among its famous fans, as well as Holly, so it’s little surprise that it doesn’t come cheap.

However, if you’ve looking to invest, you’ll be pleased to hear that it’s still in stock in sizes 6-18.

Sina sweet william print silk-blend midi dress: £425, Lkbennett.com

(LK Bennett)

If you love the fit but can’t quite stretch to the dress, there’s also a £175 silk sina blouse with the same silhouette and neckline, albeit in a simpler cream pattern.

Buy now

Does Holly Willoughby wear her own clothes on This Morning?

Holly Willoughby has a stylist for This Morning who works with her to compile her wardrobe, rather than wearing her own clothes.

Speaking to Red in 2020, she revealed that putting together an outfit “hasn’t always come naturally” – “for a long time, I was pretty clueless,” she admitted – and while her Instagram feed when she’s not working says otherwise, featuring an array of equally stylish ensembles in our books, this is likely why she looks to the expertise on the professionals on screen.  

Who is Holly Willoughby’s stylist?

Danielle Whiteman became Holly Willoughby’s regular This Morning stylist towards the end of 2020, replacing Angie Smith – Danielle is a previous assistant of Angie’s, who is now based in Sydney and recently welcomed her first child.

Angie is often credited with having engineered Holly’s transformation to national fashion icon in recent years: “Holly was open to new ideas,” she explained during an interview with YOU magazine. “The main thing I wanted to do was get her into more colour – so we tried everything on and went from there. I remember her saying, “I’ve had my kids. I just need to change it up.”

How does Holly Willoughby do her hair? 

Holly Willoughby’s hair stylist is Ciler Peksah, who works with her forThis Morning and Dancing on Ice, and seems to have well and truly mastered the ultimate wavy blonde bob. Previous products Ciler has said she’s used on the presenter’s hair for that signature swish include Batiste dry shampoo, T3 curling tongs and Aveda’s damage remedy daily hair repair (£26, Lookfantastic).

Holly is also a Garnier Nutrisse ambassador, and during lockdown shared a clip of herself dying her own hair using the Natural Baby Blonde shade from the range, if you want to achieve the same shade.  

Where is Holly Willoughby from?

Holly Willoughby is originally from Brighton, East Sussex, and attended Burgess Hill Girls school. She now lives in south west London with her husband Dan Baldwin and their three children, Belle, Harry and Chester.