Where to buy Holly Willoughby’s Nobody’s Child dress

Love the presenter’s This Morning outfit today? Here’s where to shop it

Holly’s outfit today is priced at an affordable £35 (The Independent)

Whether you’re personally smitten by her style or not, there’s no denying that Holly Willoughby’sThis Morning outfits have now become as much of a talking point as any of the stories featured on the show itself – and today’s look is no exception.

After a week-long half term break, the presenter has returned to screens wearing a long-sleeved, puff-shouldered mini dress from Nobody’s Child, an independent fashion line which made headlines last year by becoming the first third-party brand to be stocked by high street retailer M&S.

Nobody’s Child’s philosophy centres on sustainability, with collections made from 90 per cent recycled fabrics such as Lenzing Ecovero, Repreve, and organic cotton.

Holly has worn the brand several times before, and it’s also a favourite with names including Fearne Cotton and Stacey Solomon, who have both worn its designs for various appearances in the past.

Today’s item is a brand exclusive, and within minutes of Holly sharing her outfit on her Instagram account, the Nobody’s Child website struggled to cope with the demand, proving that the so-called “Holly effect” is still going strong. But now that it’s back up and running, here’s what you need to know if you want to get your hands on it.

Read more: 8 best sustainable denim brands you need on your radar

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Where is Holly Willoughby’s outfit from and where can I buy it? 

Holly Willoughby’s outfit today is Nobody’s Child’s Tessie dress, a black and blue smudge print mini that’s part of the brand’s new season collection for spring.

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A post shared by Holly Willoughby (@hollywilloughby)

Although you can shop certain Nobody’s Child pieces via ASOS and M&S, the Tessie dress is only available through Nobody’s Child’s own website, where there’s already very limited stock.

Black and blue small smudge Tessie mini shirt dress: £35, Nobodyschild.com

(Nobody’s Child)

A representative for Nobody’s Child tells The Independent that more Tessie dresses will be available soon, but you can also snap up this similar dress in the same print in the sale (and in fact, the entire Nobody’s Child dress selection, all of which is similarly reasonably priced, is worth a look).

Black and blue small smudge Rachel babydoll midi dress: Was £35, now £24.50, Nobodyschild.com

(Nobody’s Child)

Either way, you can draw styling inspiration from Holly, who paired her dress with black opaque tights and ankle boots from & Other Stories, which appear to be the store’s classic almond toe design, retailing for £135.

Almond toe leather ankle boots: £135, Stories.com

(& Other Stories)

Does Holly Willoughby wear her own clothes on This Morning?

Holly Willoughby has a stylist forThis Morning who works with her to compile her wardrobe, rather than wearing her own clothes.

Speaking to Red in 2020, she revealed that putting together an outfit “hasn’t always come naturally” – “for a long time, I was pretty clueless,” she admitted – and while her Instagram feed when she’s not working says otherwise, featuring an array of equally stylish ensembles in our books, this is likely why she looks to the expertise on the professionals on screen.  

Who is Holly Willoughby’s stylist?

Danielle Whiteman became Holly Willoughby’s regularThis Morning stylist towards the end of 2020, replacing Angie Smith – Danielle is a previous assistant of Angie’s, who is now based in Sydney and expecting her first child.

Angie is often credited with having engineered Holly’s transformation to national fashion icon in recent years: “Holly was open to new ideas,” she explained during an interview with YOU magazine. “The main thing I wanted to do was get her into more colour – so we tried everything on and went from there. I remember her saying, “I’ve had my kids. I just need to change it up.””

How does Holly Willoughby do her hair? 

Holly Willoughby’s hair stylist is Ciler Peksah, who works with her forThis Morning and Dancing on Ice, and seems to have well and truly mastered the ultimate wavy blonde bob. Previous products Ciler has said she’s used on the presenter’s hair for that signature swish include Batiste dry shampoo, T3 curling tongs and Aveda’s damage remedy daily hair repair (£26, Lookfantastic).

Holly is also a Garnier Nutrisse ambassador, and during lockdown shared a clip of herself dying her own hair using the Natural Baby Blonde shade from the range, if you want to achieve the same shade.  

Where is Holly Willoughby from?

Holly Willoughby is originally from Brighton, East Sussex, and attended Burgess Hill Girls school. She now lives in south west London with her husband Dan Baldwin and their three children, Belle, Harry and Chester.