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We compared the new It Cosmetics foundation to its original CC cream, here's what we thought

The latest launch promises a buildable, water-light texture that gives a radiant finish, but did it win us over?

Louise Whitbread
Wednesday 09 September 2020 10:09
The new foundation is available in 40 shades, while the CC cream has just 12
The new foundation is available in 40 shades, while the CC cream has just 12

As a beauty journalist, I’ve tried many, many foundations, from eye-watering expensive formulas to brilliant budget buys.

I’m a fussy reviewer too, as I’ve always had hormonal acne on my chin, an oily, blackhead-prone T-zone and dry cheeks.  

When on the hunt for the perfect base product, I look for something that will cover blemishes without looking cakey. I don’t want it to weigh down my skin or make breakouts worse, and most importantly, I want it to last all day.

For years as a teenager and young adult, once I’d switched from religiously slathering on Maybelline’s dream matte mouse, I always gravitated towards the full coverage, 24-hour wear matte formulas that were thick and heavy.

That was until I tried the IT Cosmetics your skin but better CC+ cream original SPF 50+, a cult favourite among fellow beauty writers.

Typically I always steered away from any product claiming to give a dewy finish, as when you’re oily, the last thing you want is even more shine, so I approached the lightweight texture with some scepticism and emerged with a new hero product.

Having had a permanent position in my make-up bag since 2017, when I saw the brand was launching a new foundation, I had to put it to the test. Putting them side by side, I’ve compared the two to see if the brand’s latest offering is worth switching to, or whether it’s best to stick to my all-time favourite CC cream.

Testing them on staying power, ease of application, finish, texture, buildability and shade range, this is my honest review.

You can trust our independent reviews. We may earn commission from some of the retailers, but we never allow this to influence selections. This revenue helps us to fund journalism across The Independent.

IT Cosmetics your skin but better CC+ cream original SPF 50+, 32ml

There are not enough words to encapsulate my appreciation for this product, but allow me to condense my love for it.

As a CC cream (which stands for colour correction or colour control) it’s not technically a foundation, as it’s a lighter texture that reduces the appearance of redness, sallowness and uneven skin tone. However, this offers more coverage than a traditional CC cream would, so it’s essentially the same results wise.

Retailing at £32, it is on the pricer end, but its brilliance for me lies in its medium coverage formula that evens out my skin tone and lasts all day.

I like to apply all my base products with a damp sponge as I find I can press it into my skin for a more even, flawless finish and reach all the nooks and crevices around my nostrils, eyelids and lips.

A pump and a half is enough to cover my whole face and it immediately covers up redness on my cheeks and nose and instantly gives me a subtle glow on the top of my cheekbones that I would normally try to emulate using a highlighter.

What sets this apart from every other foundation I’ve tried is its staying power. Through thunderstorms, heatwaves, wild nights out and long days in the office it does not budge, nor does it cake, end up patchy or gather in drier areas of my face. There’s no other product I’ve tried that I can rely on, no matter how oily I get.

My only gripe is that it’s only available in 12 shades, which is a poor offering, especially for dark skin tones. While the brand is slowly expanding its range, there’s no excuse not to be catering to everybody.

The tube packaging is lightweight and easy to travel with, being slimline enough to fit into my liquids bag at airports, and many a time I’ve cut it open to use up every last drop. It’s worth every penny.

It Cosmetics your skin but better foundation + skincare, 30ml

Housed in a glass jar, this product looks like a more traditional foundation on first glance, but unlike other formulas, it promises skincare benefits as well as coverage. An increasingly popular offering in the beauty sphere, the hybrid formula ultimately means that with regular use, the product will improve your skin’s health too.

 On first impressions, it’s instantly lighter, with a thin, watery texture, which made me sceptical that it will provide the coverage I get from the original CC cream.

It’s not runny however and one pump is the perfect amount to cover my whole face, which means this will last you a long time. I like to squirt the product onto the back of my hand and dab onto my skin before blending in with a sponge.

The shade range is a significant improvement, with 40 to choose from, compared to just 12 with the CC cream.  The It Cosmetics website offers a clever shade match tool where you upload an image and it advises the best colour for you. This is a handy feature during a pandemic, as swatching make-up in store is currently difficult, if not impossible.  

The sheer formula feels truly weightless on the skin. Just one layer evened out the discolouration on my eyelids and around my nostrils, but it did take a second layer to conceal up an inflamed spot on my chin.  

When applying another layer, the coverage built up beautifully, with no caking or stickiness, and it didn’t set too fast before I could blend either.

I was pleasantly surprised by the finish, it’s lightweight and comfortable but still gives me coverage and a subtle glow that doesn’t accentuate or worsen my oily T-zone.

It lasts too, and the weightless texture means when a small amount has rubbed off on my face covering, with a quick touch-up, it seamlessly blends back together as if nothing happened. Dare I say I’ve been persuaded from my loyalty to the CC cream.

The verdict: It Cosmetics your skin but better CC+ cream V foundation

While both make a brilliant case, the original CC cream, as much as I love it dearly, is pipped to the number one spot by the newest foundation launch. The shade range of 40 colours is undeniably more accessible and picking a shade using the tool on its website is a breeze to use. It’s smoothing, brightening and still feels natural, ideal for those who don’t like a thicker, heavier texture but still want the coverage.

For more on the best make-up buys, read our review on the newly launched Nikkie Tutorials x Beauty Bay eyeshadow palette

IndyBest product reviews are unbiased, independent advice you can trust. On some occasions, we earn revenue if you click the links and buy the products, but we never allow this to bias our coverage. The reviews are compiled through a mix of expert opinion and real-world testing.

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