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Pandora’s new collection is aimed at Gen Z, so we asked a Noughties kid what they thought

With Addison Rae and Charli XCX the faces of the new range, can the brand charm a younger crowd?

Eva Waite-Taylor
Thursday 30 September 2021 16:35
<p>There are necklaces and pendants for every occasion </p>

There are necklaces and pendants for every occasion

Whether it holds sentimental value or simply elevates an outfit, it rings true that the power of a great jewellery collection should never be underestimated.

This is something that Pandora clearly recognises. When it first launched it specialised in creating charms for every occasion, and they were certainly all the rage. And now, in a bid to win a younger crowd, it has relaunched its Pandora Me collection.

The range is inspired by Generation Z’s culture of “creative self-expression” through music and fashion. “The collection’s endless possibilities of styling and personalisation are a catalyst for self-discovery and allow everyone to create personalised looks that represent who they are,” said Filippo Ficarelli and Francesco Terzo, creative directors at Pandora.

The brand has enlisted a number of ambassadors, including TikTok star Addison Rae and singer-songwriter Charli XCX, who have each created their own edits from the collection to demonstrate how the pieces can be worn and personalised to best represent you.

Whether you’re considering it for yourself or looking as a gift, we were lucky enough to get our hands on the Pandora Me collection ahead of its launch, to help you decide what to buy.

Read more:

How we tested

In order to give you the fairest review, we enlisted the help of a Gen Z tester to get her opinion on the range – the criteria was strict: it had to be easy to wear, affordable and there had to be something for everyone. So, here’s what we thought when we asked a Noughties kid to give their feedback and roadtest the all-new collection. Will it charm her? Read on to find out.

Pandora Me link chain bracelet

You simply cannot go wrong with a chain bracelet, and this one from Pandora stood out as a favourite with our Gen Z reviewer. The chunky design makes it more of a statement piece, particularly when worn with the styling pavé double link (£30, Pandora.net), a personal favourite of our Noughties tester. But there are also a number of other charms that can be worn attached, including the happy mini dangle (£19, Pandora.net) and the love word link (£40, Pandora.net), with the latter allowing for a mixed-metal look that we love.

Should silver not be your metal of choice, you’ll be glad to hear that it also comes in rose gold (£125, Pandora.net).

Pandora Me pavé ring

Another thing that Pandora does well is its stacking rings, and there’s plenty available in the Me collection. The engraved diamantes add the perfect amount of sparkle, and our Gen Z reviewer loved wearing the silver and rose gold rings together. At £30 (Pandora.net) and £40 (Pandora.net) respectively, they’re a good price for a high-quality piece of jewellery and certainly something our tester would appreciate as a gift – worth bearing in mind for upcoming birthdays or Christmas.

Pandora Me pavé link earring

Whether you’ve just had your ears pierced or have well and truly perfected the ear party with lots of hoops and studs, this earring deserves a spot in your collection. Similarly to the ring above, it has the perfect amount of sparkle and is a great size. Our reviewer also found it easy to take in and out – a bonus considering some hoops are notoriously difficult. Our only gripe is that it’s not possible to buy these as a pair, as they’d make a nice gift and would create more of a statement if worn together.

Pandora Me link chain necklace, rose gold

There’s no denying that Pandora has gone big with its link chain offering in its new collection, and we’re not complaining. This rose gold necklace featured in Addison Rae’s edit and is more dainty than the others, owing to the links being smaller, making it one of our firm favourites. In the middle, there’s a clasp for attaching your chosen charms – we opted for the rays of life medallion (£35, Pandora.net), a standout for our Gen Z tester owing to it being understated yet still a little sparkly.

The necklace also comes in silver (£90, Pandora.net), and we think it’s the perfect option if you’re still looking to channel your inner Connell Waldron with a thirst-trap chain.

Pandora Me light me up medallion

While the rays of life medallion (£35, Pandora.net) is a firm favourite, this charm also stood out for our tester. It has a Bowie-esque lightning bolt design and is adorned with blue and orange diamantes that catch the light nicely. It looks particularly nice when attached to the rose gold link chain (£160, Pandora.net), but if you like a mixed-tone look, it also looks great with the silver necklace (£125, Pandora.net) too.

Pandora Me freshwater cultured pearl necklace

There’s no denying that pearls are having a moment, so if you’ve been after the perfect necklace, you’ll be glad to hear that the brand has launched one within this new collection. But forget the borrowed-from-your-grandma look, Pandora has revamped the classic design to give it a bit of edge, and we’re here for it. Three-quarters of the necklace is made of the pearls you’d expect, but the remaining third is a chunky silver link chain, giving it a contemporary look. While this won’t be for everyone, our tester was glad to see something a little more grown-up within the range. And if you like the design, but you’re not sure about wearing it as a necklace, the good news is it's available as a bracelet (£125, Pandora.net) too.

Pandora Me styling dream word link

Nameplate and initial pendants have become a staple of late, but we’re increasingly seeing words and phrases appearing on necklaces too. Pandora has clearly jumped on the bandwagon, giving us a selection of different word charms including “freedom”, “blessed” and “peace”. Out of the lot, our reviewer favoured “dream” the most and thought it would make a nice sentimental gift from a family member or loved one – so, if you’re stuck for ideas, then dream big!

The verdict: Pandora’s Me collection

With chunky jewellery currently all the rage, Pandora’s new collection is certainly bang on trend, and it delivers on its brief of creating pieces that can be personalised to an individual’s style.

It’s a shame that there’s no gold jewellery on offer, but Pandora does specialise in sterling silver and its own rose gold metal, so this might explain why it was missing from the collection. For a range tailored towards Gen Z, it’s slightly more pricey than we were expecting, with the silver link chain bracelet costing £55 and its freshwater cultured pearl necklace costing £200. That said, one of our tester’s favourites was the pavé ring – at £30, she said she’d gift it to her friends or keep it for herself and wear it with the other stackables. The charms, meanwhile, are fun and playful. All in all, there really is something for everyone here.

Voucher codes

For the latest discounts on jewellery and other offers on accessories, try the links below:

Discover the best jewellery gifts under £100, from rings to earrings

IndyBest product reviews are unbiased, independent advice you can trust. On some occasions, we earn revenue if you click the links and buy the products, but we never allow this to bias our coverage. The reviews are compiled through a mix of expert opinion and real-world testing.

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