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Holly Willoughby’s £55 floral dress is a summer wardrobe essential

The ‘This Morning’ presenter’s outfit today is yet another affordable pick

<p>The floaty silhouette means it’s ideal if you’re looking for a warm-weather outfit</p>

The floaty silhouette means it’s ideal if you’re looking for a warm-weather outfit

Holly Willoughby’s on-point style means she’s earned a legion of fans who love to replicate the outfits she wears on This Morning.

If you too follow her ever-rotating looks, you’ll likely know that she often opts for high street picks, as well as introducing us to new options from eco-conscious brands, such as Albaray.

For today, she’s proved her sartorial flair once again, with a £55 pick from Oasis. Dressing for the weather, Holly has opted for a summer-ready floral midi dress, which has puff sleeves, a square neckline and a figure-skimming silhouette.

As always, the presenter has kept her accessories to a minimum but has partnered the dress with a blue belt, to make it a little more cinched in at the waist.

Considering the affordability of this number, we expect it’ll sell out incredibly fast. Luckily, we’ve found the exact dress and where you can buy it.

Read more:

Where is Holly Willoughby’s outfit from and where can I buy it?

Holly Willoughby’s outfit today is a blue floral midi dress from Oasis and costs just £55.

Oasis ditsy printed blue broderie midi dress: £55, Oasis.com

The relaxed, breezy silhouette of today’s look means it’s perfect if you’re looking for a warm-weather appropriate dress. It features a square neckline, puffy sleeves and a pretty floral print.

Buy now

Does Holly Willoughby wear her own clothes on This Morning?

Holly Willoughby has a stylist for This Morning who works with her to compile her wardrobe rather than wearing her own clothes.

Speaking to Red in 2020, she revealed that putting together an outfit “hasn’t always come naturally” – “for a long time, I was pretty clueless,” she admitted – and while her Instagram feed when she’s not working says otherwise, featuring an array of equally stylish ensembles in our books, this is likely why she looks to the expertise on the professionals on screen.

Who is Holly Willoughby’s stylist?

Danielle Whiteman became Holly Willoughby’s regular This Morning stylist towards the end of 2020, replacing Angie Smith – Danielle is a previous assistant of Angie’s, who is now based in Sydney and expecting her first child.

Angie is often credited with having engineered Holly’s transformation to national fashion icon in recent years: “Holly was open to new ideas,” she explained during an interview with YOU magazine. “The main thing I wanted to do was get her into more colour – so we tried everything on and went from there. I remember her saying, “I’ve had my kids. I just need to change it up.”

How does Holly Willoughby do her hair?

Holly Willoughby’s hair stylist is Ciler Peksah, who works with her for This Morning and Dancing on Ice, and seems to have well and truly mastered the ultimate wavy blonde bob. Previous products Ciler has said she’s used on the presenter’s hair for that signature swish include Batiste dry shampoo, T3 curling tongs and Aveda’s damage remedy daily hair repair (£26, Lookfantastic).

Holly is also a Garnier Nutrisse ambassador and shared a clip of herself dying her own hair using the Natural Baby Blonde shade from the range during lockdown if you want to achieve the same shade.

Where is Holly Willoughby from?

Holly Willoughby is originally from Brighton, East Sussex, and attended Burgess Hill Girls school. She now lives in southwest London with her husband Dan Baldwin and their three children, Belle, Harry and Chester.

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Looking for more summer styling inspiration? Read our guide to the best women’s summer dresses

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