Prepare to do some serious shopping because Amazon Prime Day is here – a two-day sales bonanza where the retailer offers some whopping discounts.
After a stellar day of savings yesterday, the online giant is continuing to slash the prices of everything from Amazon devices and laptops to TVs and tech, as well as Apple products, games consoles and accessories and even fashion for day two of the event.
Be sure to keep an eye on our ultimate Prime Day guide, which is being updated regularly with nothing but the crème de la crème of offers across all categories.
But if you’re solely focused on treats for the family, there are plenty of great discounts on toys, gadgets and board games for kids in the deals mix too, making it an ideal time to pick up birthday presents, something to keep them entertained during the summer holidays or, dare we say it, even make a dent in their Christmas wishlists.
Whether you’re shopping for a Lego lover, Avengers super-fan or puzzle whizz, you can rely on our round-up of the biggest and best savings that are currently on offer – thank us later.
Our IndyBest team handpicks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.
The Prime Day kids’ toy deals available now
Lego ‘Super Mario’ starter course: Was £134.97, now £79.99, Amazon.co.uk
Take their favourite Nintendo Switch game and bring it into the real world with this three-set bundle. Watch as they not only assemble their own Super Mario course, but bounce off flowers, slide down tubes and defeat the bad guys. It’s lots of fun and sure to give them a delightful screen break.
Panini UEFA Euro 2020 sticker collection, 50 Packs: Was £45, now £31.50, Amazon.co.uk
We truly hope that football is coming home! Still, you can at least ensure this pack gets delivered to your front door with this limited-time deal. A box of fifty packets of stickers for the Euro 2020 sticker book – that’s 250 stickers – at 30 per cent off is nothing to sniff at in our books. And you could have it ordered in time for kick-off – everyone’s a winner!
Disney Frozen Elsa fashion doll inspired by ‘Frozen 2’: Was £13.99, now £7.69, Amazon.co.uk
With almost 50 per cent off, this Elsa doll, inspired by the enormously popular Disney film Frozen, is guaranteed to bring a smile to your child’s face. If there’s a birthday coming up, this will make the perfect gift. You can play with her hair to create different styles and recreate scenes from the film.
Hasbro Gaming Monopoly classic game: Was £22.99, now £13.95, Amazon.co.uk
There’s 39 per cent off this family favourite game that’s great for rainy days and keeping everyone entertained. All you need to do is buy, sell and scheme your way to a lucrative property portfolio investing in houses, hotels and entire streets while avoiding jail. You can’t go wrong with a good game of Monopoly.
Barbie dreamhouse playset: Was £289.99, now £157.59, Amazon.co.uk
When Barbie called this her dreamhouse she wasn’t kidding. Coming complete with three stories, eight rooms, a working elevator, pool and slide, we too are about ready to move in. We’re sure parents will be pleased with the reduced price tag – maybe not so much with 70 pieces that come included. But with no limit to your little one’s imaginations, there’s no doubt that playtimes will be endless and worth every moment of assembly required!
Nerf n-strike elite disruptor: Was £34.66, now £8.99, Amazon.co.uk
Don’t miss out on this hugely discounted Nerf gun that’s can fire darts up 90ft away! With no batteries required, it will only take seconds to start launching the six foam Nerf darts that come included. Plus it has a quick-draw trigger which makes it perfect for back garden battles.
Sylvanian Families red roof cosy cottage: Was £17.60, now £15.19, Amazon.co.uk
There’s a huge 78 per cent off this adorable Sylvanian Families set, from the brand that has been popular with kids since 1985. It’s the perfect size to introduce the bunny rabbit family into a child’s playtime as it features a two-storey house, a chocolate rabbit girl and furniture that they can have fun decorating with. Suitable for ages three and older, it’s ideal for encouraging kids’ imagination.
Hot Wheels city ultimate garage chomping T-rex: Was £79.37, now £46.89, Amazon.co.uk
Designed for kids aged four and up, this vertical tower will inspire hours of imaginative and exciting play – especially as there’s storage for 100 cars. There’s even a hungry T-Rex in the middle ready to devour some tasty Hot Wheels, so you’d better choose wisely to beat not only your opponents but the beast too.
Tonies Toniebox starter set including 1 creative character: Was £69.95, now £55.96, Amazon.co.uk
Help your little one drift off with this kids’ bedtime stories player. It’s so simple that three-year-olds can operate it themselves, and is screen-free to help maintain a healthy sleep environment. With seven hours of charge time, you can easily take it with you on long car journeys too. You don’t have to worry about your little one breaking it or hurting themselves, as it’s robust and has child-friendly rounded edges. The starter set was crowned best buy in our round-up of the best kids’ audio players; our reviewer loved the little hand-painted figures on the top and said that the Toniebox had “serious kid-appeal and was greeted with a big ‘wow!’ when we unboxed it”.
Disney ‘Toy Story’ Pixar 25th anniversary Buzz Lightyear: Was £13.97, now £11.19, Amazon.co.uk
It doesn’t seem real that Disney Pixar’s ‘Toy Story’ has been out for 25 years, but here we are. Get your hands on the iconic Buzz Lightyear action figure complete with a rocket, lazers, retractable helmet and anti-gravity belt. We’re sure your kids will have fun playing for an infinite number of hours and beyond.
Vanplay take-apart construction vehicles with storage box: Was £19.99, now £13.99, Amazon.co.uk
Watch your little one’s dig, drive, bulldoze and roll around the living room, garden or even sandpit for hours with this incredible set from VanPlay. It’ll inspire their imagination during play time, while encouraging learning too. With more than 100 pieces to take apart and re-assemble this is sure to keep them entertained for hours on end.
LOL Surprise! hairgoals, surprise doll with brushable hair: Was £18.99, now £8.99, Amazon.co.uk
Have fun playing dress-up with this doll that allows you to create big and beautiful hairstyles with a kit that’s full of accessories, ranging from a hairbrush to sunglasses. You can also dip your doll in water to change the colour of the hair and when it’s not being played with, simply put it back in the hairspray can it comes in.
Nerf ultra one motorised blaster: Was £52.99, now £44.99, Amazon.co.uk
This Nerf gun comes with all the bells and whistles you need to take your gameplay to the next level. Created with the farthest flying nerf darts ever, they can travel up to 36 metres and the drum can store a huge 25 darts, so you’ll beat out your opponent with ease. To use you’ll need four C alkaline batteries.
Amazon Fire HD 8 kids tablet: Was £139.99, now £69.99, Amazon.co.uk
The Fire HD 8 kids tablet is currently on offer, with an impressive saving of 29 per cent. In our round-up of the best kids’ tablets, our reviewer praised it for being the “Goldilocks” of all the Fire tablets. “Battery life and storage (32GB) are noticeable steps up from the 7in model,” they said. On a full charge, it allows up to 10 hours of reading, playing games, browsing the web and watching videos. You can even set screen limits and educational goals to keep tabs on your child’s use.
Galt Toys horrible science explosive experiments: Was £17.99, now £10, Amazon.co.uk
If they’re into making a mess, why not make it educational too? This kit from Galt will have them making rockets, volcanoes, lava lamps and even some seriously slimey snot. We’ll totally take credit for their newfound love of science – as for the mess… not so much.
Barbie pet supply store: Was £36.99, now £23.89, Amazon.co.uk
Snap up this Barbie pet boutique playset, which is an animal lover’s dream with four pets, a grooming station, checkout counter and over 20 themed play pieces. The playset can transform in seconds as the counter lifts up to reveal a sink where Barbie can groom her puppy, which has a colour-change feature that takes him from dirty to clean using water. The set also features shelving and storage for accessories including treats, toys and grooming tools.
VTech 193803 kidizoom smart watch DX2, blue: Was £37.99, now £25.88, Amazon.co.uk
With a small screen size of only 1.4in, this watch is perfect for small wrists. The rechargeable battery lasts two to three days and the whole thing is splashproof – ideal for rambunctious little ones. This model was featured in our round-up of the best kids’ smart watches – our reviewer raved about the product, saying that it is “brilliant fun for younger kids”. They were very impressed with the “great selection of games and features to encourage children to move more (the ‘crazy dance action challenge’ is particularly fun), to teach them to tell the time, and to improve their logic skills with puzzles and challenges”.
Lego friends baking competition playset: Was £34.99, now £20.99, Amazon.co.uk
Let your little ones host their very own Great British Bake Off with this fun Lego set – they can get creative with frosting, crafty with cupcakes and technical with tiered delights. There’s a total of 361 pieces to put together again and again – and at this price, it’s too delicious a deal to pass up!
Play-Doh cash register: Was £16.99, now £6.29, Amazon.co.uk
Play-Doh is a wonderful thing – simply set it down and watch their imaginations take over. Now they can be in charge of their very own grocery store, from the produce they sell to the money they make (literally). Ideal for three-year-olds and above, they’ll love all the small details, from the basket and barcode stamper to the beeping register and receipt maker. It’s the perfect gift for creative minds.
For the latest discounts on kids’ toys, clothing and more, try the links below:
Read more on Amazon Prime Day 2021
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Best Prime Day Nintendo Switch deals – Calling all gamers: there’s big discounts on the popular console and bundles
Best Prime Day fashion and clothing deals – With prices slashed on dresses, jeans and more, it’s time to get your re-entry outfit planned
Best Prime Day TV deals – Update your at-home cinema experience without paying full price with our featured deals
Best Prime Day gaming deals – Looking for a new console, or after a new controller or game? Here are the best deals for gamers
Best Prime Day fitness deals – From yoga mats to dumbbells, snap up these savings and upgrade your home workout
Best Prime Day laptop deals – Find big discounts on MacBooks, Microsoft Surface laptops and more
Best Prime Day Amazon device deals – Discover big savings on Amazon’s cutting-edge smart home tech
Best Prime Day Apple deals – With rarely seen savings on the brand’s products, it’s the perfect time to invest in new tech
Best Prime Day alcohol deals – All the boozy savings you need to know about on spirits, wine and beer
Best Prime Day tech deals – Whether it’s a new phone, tablet, laptop or noise-cancelling headphones, you’ll find the best deal here
Best Amazon Prime Day deals – Read our IndyBest guide to all the best Prime Day 2021 deals
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