Love Holly Willoughby’s outfit today? It’s entirely from this high street brand

Following the exciting news of her book ‘Reflections’, she’s back with another affordable outfit

Eva Waite-Taylor
Tuesday 27 April 2021 10:13
<p>The presenter and her stylist have opted for a more smart approach to today’s look</p>

The presenter and her stylist have opted for a more smart approach to today’s look

If you missed Holly Willoughby’s on-screen style updates last week, good news – she’s back on air on This Morning this week after an extended Easter break while she worked on a secret project that has just been announced.

The star shared the news on social media yesterday that she has written a book, titled Reflections, which will be published in October.

But aside from that, she’s back presenting everyone’s favourite morning show, and today she and her co-presenter will be meeting a woman with 88 (yes, 8-8) guinea pigs. But, it’s her fashion picks that often become as much of a talking point as any of the stories featured – and today is no different.

The ensemble is a masterclass in high street dressing, as Holly’s wearing & Other Stories, head to toe. Pairing a white embroidered ruffle blouse with a black A-line skirt, she’s opted for her usual silhouette and a more formal colour scheme for today’s look.

While the brand sits at the pricer end of the high street, the outfit costs just a little more than £100 – and is an ensemble that transcends trends and can be worn all year round. In summer, pair with a strappy sandal and in winter wear with a pair of tights and winter boots.

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While the exact skirt is currently out of stock, we’ve hunted down a very similar style so you can recreate her look on a budget. Thank us later.

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Where is Holly Willoughby’s outfit from and where can I buy it? 

Holly’s look today is a mini skirt and crisp white shirt from & Other Stories – and will set you back just £120.

The blouse features a ruffle hem that is very on-trend for the spring and summer months but would equally work well under a jumper in the winter, making it a great investment and transitional piece.

& Other Stories embroidered ruffle cotton blouse: £65,

This long-sleeve buttoned blouse features gathered shoulders and an embroidered, ruffled collar – an ideal piece to invest in now.

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& Other Stories belted mini skirt: £55,

Holly’s exact A-line skirt might be currently out of stock, but this belted floaty mini skirt (£55, will give you a similar look and is available in a full range of sizes.

Buy now

Does Holly Willoughby wear her own clothes on This Morning?

Holly Willoughby has a stylist for This Morning who works with her to compile her wardrobe, rather than wearing her own clothes.

Speaking to Red in 2020, she revealed that putting together an outfit “hasn’t always come naturally” – “for a long time, I was pretty clueless,” she admitted – and while her Instagram feed when she’s not working says otherwise, featuring an array of equally stylish ensembles in our books, this is likely why she looks to the expertise on the professionals on screen.  

Who is Holly Willoughby’s stylist?

Danielle Whiteman became Holly Willoughby’s regular This Morning stylist towards the end of 2020, replacing Angie Smith – Danielle is a previous assistant of Angie’s, who is now based in Sydney and recently welcomed her first child.

Angie is often credited with having engineered Holly’s transformation to national fashion icon in recent years: “Holly was open to new ideas,” she explained during an interview with YOU magazine. “The main thing I wanted to do was get her into more colour – so we tried everything on and went from there. I remember her saying, “I’ve had my kids. I just need to change it up.”

How does Holly Willoughby do her hair? 

Holly Willoughby’s hair stylist is Ciler Peksah, who works with her forThis Morning and Dancing on Ice, and seems to have well and truly mastered the ultimate wavy blonde bob. Previous products Ciler has said she’s used on the presenter’s hair for that signature swish include Batiste dry shampoo, T3 curling tongs and Aveda’s damage remedy daily hair repair (£26, Lookfantastic).

Holly is also a Garnier Nutrisse ambassador, and during lockdown shared a clip of herself dying her own hair using the Natural Baby Blonde shade from the range, if you want to achieve the same shade.  

Where is Holly Willoughby from?

Holly Willoughby is originally from Brighton, East Sussex, and attended Burgess Hill Girls school. She now lives in south west London with her husband Dan Baldwin and their three children, Belle, Harry and Chester.

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