Independent TV

Showing now | Culture

Netflix co-CEO confirmed the streaming platform will start showing adverts

01:10

Netflix co-CEO confirmed the streaming platform will start showing adverts

Netflix co-CEO Ted Sarandos confirmed last Thursday (23 June) that the streaming platform was planning a new, ad-supported tier, which will be launching soon.

Mr. Sarandos added: “We’re adding an ad tier for folks who say, ‘Hey, I want a lower price and I’ll watch ads.”

The company had always said in the past it strongly believed in leaving marketing out of the streaming platform, and has never shown ads during or before its TV shows or films.

The plan is likely one of its many responses to tackle its user base shrinking and its revenues declining.

Click here to sign up for our newsletters.

Up next

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in