Ikea releases touching campaign honouring parents: ‘Second best’

Ikea have released a touching advert dedicated to parents, and how kids would rather spend time with them than in their bedroom.

The Swedish furniture brand is known for its Scandi-approach to practical design, and the advert boasts how they’re committed to making life simpler for busy families.

It includes toddlers choosing to sit on their parents’ laps instead of in their high chair.

“Placing parents as the first choice for their children reflects this core belief. It doesn’t matter if we are second only to the parents, we are actually proud of it”, Ikea marketing manager, Carla Klumpenaar, says.

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