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WhatsApp launches global ad campaign following privacy backlash

00:30

WhatsApp launches global ad campaign following privacy backlash

WhatsApp has launched its first global advertising campaign after a privacy policy announcement earlier this year caused concern among some users over possible increased data sharing.

The campaign includes three films that aim to demonstrate that privacy is the Facebook-owned messaging platform’s top priority.

This humourous spot shows two couples having a meal at a restaurant. As one couple dominates the conversation, the other duo message each other under the table using WhatsApp. The caption reads: “What brought them together, with end-to-end encryption, only they know.”

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