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Best broadband providers in the UK for 2024

Looking for cheap broadband? Compare prices from top providers and get a great deal

Trying to find the best broadband provider in the UK? To help you choose the right broadband deal, we surveyed 2,000 broadband customers across the country, asking them to rank their internet provider on areas such as speed, price and more.

To make your decision process even easier, our Home Tech Expert Rachel Sadler has analysed the best broadband providers in the country, all the top speeds on offer and the types of broadband you can access. Her best picks include EE for speed, Plusnet for customer service and Vodafone for value.

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Best broadband providers at a glance

Best overall: Hyperoptic

Best for speed: EE

Best for customer service: Plusnet

Best for value for money: Vodafone

Best for reliable connection: BT

How we ranked the best broadband providers

To get an insight into how people feel about their internet services, we surveyed 2,000 broadband customers across the UK*. Participants answered more than 20 questions in relation to their current broadband provider, including their opinion about the speeds they receive, the pricing of their plan, the value for money and their overall satisfaction.

We also asked consumers about their internet usage, the ease of contacting their provider, price increases and technical support. We then analysed this data to determine the factors customers deem most important when looking at a broadband deal and created an overarching score for each broadband provider. This overall score includes value for money, speed, customer service, reliability, ease of contact and technical support.

Survey methodology

Survey of broadband customers aged between 24 and 64 conducted on Censuswide, 11-14 March 2024. Survey sample: 2,003 respondents from Sky (489), BT Broadband (412), Virgin Media (396), EE (134), Vodafone (124), Other (102), Plusnet (66), NOW Broadband (45), Three (31), Hyperoptic (14), Community Fibre (8) and Unsure (7). Respondents who selected Hyperoptic, Community Fibre, Other or Unsure were discarded from our review; however, the information gathered for Hyperoptic and Community Fibre was used in our broadband providers evaluation. Respondents were asked to rate each category on a five-point scale, from “Very Poor” to “Excellent” or from “Never” to “Always”, with the option of selecting “Don’t Know” for all questions. For the third question (“What issues, if any, have you experienced with your current broadband provider?”), respondents could select from the following: “Price Hikes”, “Slow Speeds”, “High Prices”, “Frequent Disconnections”, “Poor Customer Service”, “Billing Issues”, “Other” and “N/A”. The questions used to calculate our score were: “How often, if at all, do you feel the actual speed of your broadband service matches the advertised speed?”, “How would you rate your experience with customer service and support from your broadband provider?” “What issues, if any, have you experienced with your current broadband provider? (Select all that apply)”, “How easy or difficult is it/would it be to reach your provider using your preferred method?” “How do you rate the value for money of your broadband service?” and “How would you rate the transparency of pricing and additional fees in your broadband service?”.

Our Independent Advisor rating combines our Home Tech team’s expertise (60 per cent) with the data collated from our customer survey (40 per cent).

In addition to the survey data, our experts looked at the following criteria:

  • Cheapest package for 100Mbps to 200Mbps (25 per cent)
  • Coverage (30 per cent)
  • Customer complaints (10 per cent)
  • Ease of online switching (25 per cent)
  • Best speed available (10 per cent)

Best broadband providers compared

Based on the survey we conducted, these are the best internet providers in the UK.

Broadband providerIndependent Advisor ratingCustomer satisfactionSpeedCustomer serviceReliabilityValue for money
Hyperoptic* ★★★★100%64%64%93%79%
Community Fibre*★★★★75%63%75%80%100%
Virgin Media★★★83%56%54%79%58%
*Hyperoptic and Community Fibre customers represented less than 1 per cent of survey respondents. We included them in our assessment of broadband providers, as their satisfaction ratings were very high and we supplemented survey results with their Trustpilot ratings. However, we did not include Community Fibre in our top five providers, as its availability is limited to London.

Top broadband providers

By combining our customer survey results with the findings of our expert team, we determined the following as the top five broadband providers in the UK.

Hyperoptic: Best overall ★★★★

  • Best deal for speed: 1Gbps Hyperfast, £39 per month 
  • Best deal for affordability: 150Mbps Superfast, £29 per month
  • Speeds offered: 37Mbps to 1.6Gbps
  • Price range: £29.99-£74.99 per month
  • Contract length: 24 months
  • Switching intent: 44 per cent of customers have considered switching

With 100 per cent of its customers saying they were happy with the service they receive, Hyperoptic broadband is top of our best providers list.

If you’re after speed, a reliable connection and an affordable price, take a close look at Hyperoptic’s deals. In our survey, this provider ranked second for both value for money (79 per cent) and speed (64 per cent of customers said they get the provider’s advertised speed always or most of the time). Hyperoptic also comes out on top for reliability (93 per cent), pricing transparency (100 per cent) and technical support (71 per cent).

Although Hyperoptic strongly delivers on most criteria, its customer service isn’t the best: for this, it ranked outside of the top five (64 per cent). It’s also worth noting that Hyperoptic doesn’t service the whole country.

What we like: there are no mid-contract price increases. The fastest deal, offering an average speed of 900Mbps, costs just £36.

What we don’t like: your home needs access to full fibre, which is only available to those living in major cities, including London, Manchester, Birmingham and Liverpool.

EE: Best for speed ★★★½

  • Best offer for speed: Full Fibre 300Mbps Essentials, £34.99 per month
  • Best offer for affordability: Full Fibre 150Mbps Essentials, £29.99 per month
  • Speeds offered: 27Mbps to 1.6Gbps
  • Price range: £26.99-£67 per month
  • Contract length: 24 months
  • Switching intent: 44 per cent of customers have considered switching

Now owned by BT Group, EE originally became a household name for its mobile services. Today, it’s favoured by customers for its superfast broadband.

Our expert Rachel chose EE’s deals as the best for speed, and our survey results ranked it first for speed (66 per cent of users reported receiving the speeds advertised on their deal or faster) and third for reliability (84 per cent). Alongside Hyperoptic, we also recommend EE as one of the best internet providers overall. The company ranked second overall for customer satisfaction (90 per cent) and third for customer service (73 per cent).

Where EE doesn’t shine is on price. It came out as the fourth worst provider in terms of value for money (67 per cent). Though it’s possible to get a good price, you will have to spend some time comparing this provider’s deals.

What we like: it offers many bundles. Customers can add unlimited mobile data or a TV package.

What we don’t like: compared to the other providers’ deals, EE is not the best value for money. We recommend checking whether a cheaper deal with the same speed is available in your area.

Plusnet: Best for customer service ★★★★

  • Best deal for speed: Full Fibre 900Mbps, £39.99 per month
  • Best deal for affordability: Full Fibre 145Mbps, £25.99 per month
  • Speeds offered: 74-900Mbps
  • Price range: £25.99-£39.99 per month
  • Contract length: 24 months
  • Switching intent: 41 per cent of customers have considered switching

Plusnet takes the top spot for customer service. In our survey, 69 per cent of respondents rated this internet provider’s customer service as excellent, and it scored the highest of all providers (79 per cent) for ease of contact. In terms of overall customer satisfaction, it came third (88 per cent), just behind EE (90 per cent).

Plusnet also has a UK-based customer service team available seven days a week. Customers automatically get access to the provider’s loyalty programme, Plusnet Perks, which unlocks a host of offers and deals from participating restaurants and stores.

That said, Plusnet scored the lowest in terms of speed. Just 53 per cent of customers in our survey reported that they receive Plusnet’s advertised speeds always or most of the time. For that reason, we recommend checking whether the package’s minimum advertised speed is enough for your household’s needs.

What we like: Plusnet is a great provider for families with young children. Plusnet Protect and Plusnet Safeguard are included with all plans, protecting your devices from security risks and giving you control over the content your children can access.

What we don’t like: its fastest deal – Full Fibre 900Mb – is expensive compared to competitors. Deals for 500Mbps and below are reasonably priced.

Vodafone: Best value for money ★★★½

  • Best deal for speed: Full Fibre 910, £42 per month
  • Best deal for affordability: Full Fibre 150, £27 per month
  • Speeds offered: 35-910Mbps
  • Price range: £26-£42 per month
  • Contract length: 24 months
  • Switching intent: 44 per cent of customers have considered switching

Similar to EE, Vodafone has been a mainstay in the UK’s mobile phone market for decades but is still relatively new to broadband. In our survey, this internet provider was ranked one of the highest in terms of value for money (76 per cent).

Our experts also chose Vodafone as the best value for money, and it scored highly across several categories. It ranked fourth on our list for overall customer satisfaction (86 per cent), customer service (69 per cent) and pricing transparency (74 per cent). Vodafone also shines for its bundle options, which allow customers to include Apple TV with their broadband package, add unlimited mobile data to a broadband and mobile bundle and more.


How do you rate the value for money of your broadband service?

We asked our survey participants “How do you rate the value for money of your broadband service?” Here are the results:


Best providers

  • Vodafone (76 per cent of customers rated it “Excellent” or “Good”)
  • Plusnet (74 per cent)
  • EE (67 per cent)
  • TalkTalk (59 per cent)


Worst providers

  • BT (59 per cent)
  • Virgin Media (58 per cent)
  • Sky (57 per cent)

If you’re looking for top speed, we wouldn’t recommend Vodafone. As it fell outside the top five (with 60 per cent), be wary of its advertised speeds.

Although Vodafone is reasonably priced, you may find you have better options. If you live in London, check out Community Fibre’s deals – they’re good value and there are no mid-contract price rises.

What we like: you can bundle broadband and mobile to save money, and a basic broadband deal costs less than £30.

What we don’t like: Vodafone isn’t so strong when it comes to TV bundles, which is only an issue if you watch live TV. However, it does still offer a streaming package.

BT: Most reliable connection ★★★½

  • Best deal for speed: Full Fibre 900, £59.99 per month
  • Best deal for affordability: Full Fibre 150, £30.99 per month
  • Speeds offered: 36-900Mbps
  • Price range: £29.99-£59.99 per month
  • Contract length: 24 months
  • Switching intent: 59 per cent of customers have considered switching

As one of the UK’s largest broadband providers, it should come as no surprise that BT took the top spot in our survey for reliability (87 per cent).

If you’re looking to bundle phone and TV services, BT stands out for its selection of Sky channels. It’s also fifth on our list for overall customer satisfaction (85 per cent), and our survey showed that customers were least likely to say they had encountered issues with their BT broadband service.

However, if you’re on a budget, this may not be the provider for you. In our customer survey, BT came in the bottom three for value for money – just 59 per cent agreed it was good value. Nor is BT the best provider for speed – it took fifth place.

What we like: its TV deals include Netflix plans as well as sports and entertainment bundles.

What we don’t like: deals are very expensive compared to other providers and involve mid-contract price rises.

The best of the rest

  • Community Fibre: 100 per cent of customers said they were satisfied with the service they receive, while 80 per cent rated it excellent for reliability. The downside is that it’s not available outside London
  • Sky: as one of the UK’s top providers, Sky offers a range of deals starting at £28 per month. In our survey, 82 per cent of customers were satisfied with the service, and it scored highly for reliability (81 per cent) and speed (62 per cent). However, Sky’s deals are not the most affordable – the provider was rated the lowest in terms of price transparency (55 per cent) and value for money (57 per cent)
  • Virgin Media: it supplies more than 60 per cent of surveyed customers and ranks highly for overall customer satisfaction (83 per cent) and reliability (79 per cent). However, it falls down on value for money (58 per cent) and speed (56 per cent)

Did you know?

Our survey also uncovered the main reasons customers have considered switching broadband providers in the last year:

  • Better price
  • Better speed
  • More reliable connection
  • Better customer service


The survey also revealed that smaller broadband providers were more popular, with Hyperoptic and London-based Community Fibre ranking first and second overall.

What is the best broadband provider for me?

When it comes to choosing a broadband provider in the UK, there’s no shortage of options. But with each internet provider offering different speeds, contract lengths and bundled services, it can be overwhelming. To help make the process easier, we’ve identified the main factors you need to consider as you figure out the best deal for you.

  1. Speed: your broadband deal should have the right speed to suit your household’s internet usage. For example, if you have multiple devices and you frequently stream content in HD, focus on speeds above 50Mbps
  1. Availability: check which broadband deals are available for your area. Currently, not every postcode has access to fibre broadband, and no providers operate nationwide
  1. Price: check that your chosen deal represents good value for money. Compare it with deals of a similar price, paying careful attention to advertised speeds and any extras included
  1. Provider reputation: consider customer ratings and reviews. As well as our Independent Advisor rating, research the provider’s Ofcom score and customer reviews from websites such as Trustpilot
  1. Compare deals: use our postcode checker to find packages that match your speed and budget requirements. If you’re looking for a bundle, filter the results to show broadband and phone or broadband and TV deals
Rachel Sadler new profile April 2024

Our Home Tech Expert recommends

  • Best overall: Hyperoptic
  • Best for speed: EE
  • Best for customer service: Plusnet
  • Best for value for money: Vodafone
  • Best for reliable connection: BT

In addition to reviews and ratings, another important metric is the number of complaints a broadband provider receives. The table below shows the number of complaints each provider received per 100,000 customers during the fourth quarter of 2023.

Which internet provider offers the fastest speeds?

The fastest broadband widely available in the UK is generally 1Gbps (1,000Mbps), though some providers’ advertised speeds may greatly exceed this level.

With 1,600Mbps, EE offers the fastest advertised broadband speeds, followed by Vodafone at 910Mbps. Meanwhile, Plusnet, Hyperoptic and BT all provide top speeds of 900Mbps.

When you’re looking at broadband speed, bear in mind the following:

  • You won’t necessarily always get the provider’s advertised speed. Instead, focus on minimum speed and make sure it’s enough for your needs
  • Some providers, such as Sky, offer guaranteed speed or your money back
  • To achieve maximum advertised speeds, you’ll most likely need to be connected via an ethernet cable rather than wifi

See our guide for more about broadband speeds and how to measure them.

Rachel Sadler new profile April 2024

“To improve your broadband speed, you need to get to the root cause of the issue. Bear in mind that when you sign up for any broadband package, the provider’s advertised speed is not necessarily what you’ll always get. Be sure to check the small print for your provider’s guaranteed minimum speed. If your speeds still don’t match the guaranteed minimum speeds in your contract, you could try moving your router, using a wifi booster or ethernet cable or even jumping ship and switching providers.”

How long does it take to switch broadband providers?

Our experts found that it can take up to three weeks to successfully switch providers. We found Community Fibre can be installed in up to five working days – the fastest based on our research. We also researched the number of steps it takes from choosing your package to installation. TalkTalk and BT had the fewest number of steps.

Broadband providerTime until engineer visitNumber of steps involved in the setup process
BTUp to 10 days3
Virgin MediaUp to 7 working days4
TalkTalk1-2 weeks3
Community FibreUp to 5 working days4
Sky2-3 weeks4
Vodafone2-3 weeks4
Plusnet2-3 weeks4

Types of deals available from broadband providers

Most broadband providers offer a range of package types, contract lengths and bundle services. These include:

What is the cheapest internet provider?

At just £24 per month, we found NOW Broadband’s Full Fibre 75 package to be the cheapest on the market.

But the best broadband provider for you – especially when it comes to  pricing – will depend on your circumstances. If you live in London, our broadband expert Rachel recommends Community Fibre, as 100 per cent of its customers rated it highly in terms of value for money. If you live elsewhere in the UK, Three’s mobile broadband is a great choice; 77 per cent of its customers agreed it provided good value for money.

How much do customers pay for broadband?

According to our survey, internet users in the UK pay an average £53 per month for their broadband package.

The Sky customers we surveyed pay an average of £60 a month for their broadband package compared to TalkTalk customers, who pay an average of £44 per month. While broadband-only customers pay £41 per month on average, those with a broadband, phone, TV and mobile bundle pay an average of £74 per month.

Broadband providers FAQs

Internet providers are regulated by the Office of Communications, otherwise known as Ofcom. Broadband providers must abide by Ofcom’s rules and regulations to ensure their customers receive a fair service. These rules are regularly reviewed and kept in line with new technology and industry changes.

If you have any issues with your broadband provider, you may be able to make a complaint to Ofcom.

When comparing internet providers in your area, be sure to check:

  • The price of the deal per month
  • The minimum download and upload speeds (keeping in mind your household needs)
  • The length of the contract
  • Broadband bundles with TV or phone services
  • The provider’s customer service ratings (on both Trustpilot and Ofcom)
  • Any perks or bonuses for new customers
  • The potential for mid-contract price increases
  • The type of router included with the package

In Ofcom’s most recent report, out of the major internet providers in the UK, Plusnet scored the highest customer satisfaction rating at 89 per cent. In our own survey, Plusnet was also the highest scorer in terms of customer service quality, with 69 per cent of its customers giving it an excellent rating in that department.

If both your current and your new provider are on Openreach’s network, your new provider will take care of cancelling your old contract and making the switch, including fitting any new cables you need. However, if they’re not on Openreach, you’ll need to cancel your old service yourself, and, depending on the type of broadband you’ve chosen, you may need to arrange for new cables to be fitted.

If you’re receiving certain government benefits, you may be eligible for a cheaper social tariff broadband package. There are several advantages to these packages:

  • They often cost between £10 and £20 a month, which is cheaper than most standard deals
  • They have average download speeds of up to 100Mbps
  • They have unlimited usage
  • If you end the contract early, you won’t be charged an exit fee
  • Your price won’t rise mid-contract

You may be eligible for a social tariff broadband package if you receive the following benefits:

  • Universal Credit
  • Pension Credit
  • Employment and Support Allowance
  • Jobseeker’s Allowance
  • Income Support 
  • Personal Independence Payment
  • Attendance Allowance
Rachel Sadler new profile April 2024

Rachel Sadler

Home Tech Writer

Rachel is a seasoned writer who has been producing online and print content for seven years. 

As a home tech expert for Independent Advisor, Rachel researches and writes buying guides and reviews, helping consumers navigate the realms of broadband and home security gadgets. She also covers home tech for The Federation of Master Builders, where she reviews and tests home security devices. 

She started as a news and lifestyle journalist in Hong Kong reporting on island-wide news stories, food and drink and the city’s events. She’s written for editorial platforms Sassy Hong Kong, Localiiz and Bay Media. While in Hong Kong she attended PR events, interviewed local talent and project-managed photoshoots. 

Rachel holds a BA in English Language and Creative Writing and is committed to simplifying tech jargon and producing unbiased reviews.