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Best broadband in my area

Explore our picks of the best broadband deals in your area in July

Gemma Ryles new profile April 2024

Deals checked by Gemma Ryles, our broadband expert

With her expert advice and knowledge, you can trust Gemma to guide you to the best broadband deal for your needs.

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Knowing the best broadband in your area is the first step to finding the right broadband deal for your household. To help you on your broadband journey, we’ve outlined some key steps to finding the right provider, as well as all the broadband connections you can benefit from where you live. 

What broadband is in my area?

The easiest way to find out what broadband is available in your area is to visit our dedicated pages, where we’ve catalogued all the broadband suppliers that operate in your part of the country and what types of deals you can find. 

Which area has the best broadband? 

We asked over 2,000 broadband customers about their current broadband connection*. Using this data, we calculated the average broadband speed available in each city in the UK to give you a better insight into the broadband in your area.

Factors affecting your broadband speeds 

A variety of factors can impact your broadband speeds; here are some common issues to look out for if your speeds aren’t what they should be. 

FactorsBroadband connections affectedHow it impact your speeds
Population density Fibre and full fibre Rural areas generally have slower speeds than urban areas
Peak timesStandard, fibre and full fibreSpeeds tend to be slower from 8-10pm [1] due to network congestion
Fair usage policies All broadband typesAlthough they’re uncommon, these policies reduce your speeds at certain times of the day (for example, at peak times). If they apply, they willl be specified in your contract 
Gemma Ryles new profile April 2024

Knowing the broadband deals in your area is the first step to switching broadband providers; we found that one in two customers can save up to £141* or more by finding a new deal with the Independent Advisor. 

Finding out which providers operate in your area gives you a better insight into the highest speeds and lowest prices available. You should always look at smaller providers in your region, as they can be more affordable than larger brands. You can even find providers with price guarantees, meaning you won’t be subject to the annual CPI price hike.

Common types of broadband and their availability

The table below shows the most common types of broadband and their availability across the UK. 

Types of broadband Best suited forAvailability 
Full fibre broadband (FTTPBusy households with internet intensive habits62 per cent [2]
Fibre broadband (FTTCBusy households without access to full fibre 97 per cent [3] 
Standard broadband (ADSL)Households that only browse the web and check emails 96 per cent 
Mobile broadband Those without access to traditional broadband who have good signalDependent on 4G/5G signal
Satellite broadband Those in very remote areas with low signal Very widely available 

Below you can see the most popular broadband types in each region of the UK. Keep in mind this is not entirely dependent on the broadband available in these areas but will also be impacted by personal preferences, budgetary considerations, and other factors. 

To help more people gain access to better broadband, Openreach [4] has pledged to deliver ultrafast full fibre broadband to 25 million households and businesses by December 2026.

The UK government [5] has also awarded and signed several contracts to give more households gigabit-capable broadband, meaning they can access speeds above 1,000Mbps. As of April 2024, 31 contracts have been signed, reaching up to 780,000 premises across the UK.

Do any providers offer coverage across the whole of the UK?

Over 150 broadband providers operate in the UK, but none offer blanket coverage across the country. 

Below, we considered some of the most popular providers and ranked them using our Independent Advisor Rating*.  

Broadband providersIndependent Advisor ratingFibre/full fibre connections available?Widespread UK coverage?
Hyperoptic★★★★
Community Fibre★★★★
EE★★★½
Plusnet★★★½
Vodafone★★★½
BT★★★½
Sky★★★½
NOW★★★½
TalkTalk★★★
Virgin Media★★★Virgin uses its own cable network, offering speeds up to 1,130Mbps
*Hyperoptic and Community Fibre customers represented less than 1 per cent of survey respondents
Our top recommended broadband providers
Hyperoptic
Ultrafast speeds at affordable prices
Plusnet
Fast speeds & reliable customer service
Vodafone
Perks for existing mobile customers
BT Broadband
The UK's largest broadband provider
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How do I find the best broadband packages in my area?

There are several factors to consider when looking for broadband deals in your area:

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Test your speeds

Knowing your current speed is vital, as it can inform you if you need to upgrade to a faster package. Use our broadband speed guide to find out more.

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Figure out your contract needs

Most contracts last 12, 18 or 24 months. Longer contracts are usually more cost-effective, although no-contract broadband is better suited for people looking for a short-term contract.

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Pick a trustworthy provider

Using our Independent Advisor Rating is the best way to find a reputable provider. We have ranked some of the most popular providers in the country and included their Ratings in this article. 

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Use our postcode checker

Our postcode checker offers immediate access to all the best broadband deals in your area. Filter the results by price and speed to find the best package for your household.  

Methodology and sources

*Survey of broadband customers aged between 24-64 conducted on Censuswide, 11-14 March 2024. Survey sample: 2,003 respondents, totalling Sky (489), BT Broadband (412), Virgin Media (396), EE (134), Vodafone (124), Other (102), Plusnet (66), NOW Broadband (45), Three (31), Hyperoptic (14), Community Fibre (8), Unsure (7). Respondents who selected Hyperoptic, Community Fibre, Other or Unsure were discarded from our review, however, the information gathered for Hyperoptic and Community Fibre was used in our Broadband Providers evaluation. Respondents were asked to rate each category on a five-point scale, from Very Poor to Excellent, or from Never to Always, with the option of selecting Don’t Know for all questions. For the question “What issues, if any, have you experienced with your current broadband provider”, respondents could select from the following: Price Hikes, Slow Speeds, High Prices, Frequent Disconnections, Poor Customer Service, Billing Issues, Other and N/A.

[1] Ofcom – Broadband speeds: what you need to know, November 2022 
[2] Ofcom – Connected Nations update: Spring 2024, April 2024
[3] Ofcom – Connected Nations UK Report 2023, December 2023
[4] Openreach – Our Ultrafast Full Fibre Broadband Build Plans
[5] Gov.uk – Project Gigabit progress update - April 2024, April 2024

Frequently asked questions about broadband in my area

Using our postcode checker is the best way to find cheap broadband packages in your area. Filter by price and speed to ensure you’re committing to an affordable deal that offers adequate speeds for your household. 

Yes. The fastest broadband connection available is full fibre broadband, which can reach over 1,000Mbps. The slowest is standard broadband, which uses copper wires and can only reach peak speeds of around 11Mbps. 

Since broadband and TV packages are common among a wide range of broadband suppliers, you should be able to invest in one no matter where you live. These types of deals are generally more expensive than broadband-only offers and may require costly installation fees, especially if you need a satellite for your chosen package.

The best broadband connection won’t be the same for everyone. The best deal for you will work within your budget, offer fast enough speeds for a seamless experience and won’t result in you needing to cancel your contract early. 

Gemma Ryles new profile April 2024

Gemma Ryles

Home Tech Writer

Gemma Ryles is a BJTC and PPA-accredited journalist with three years of experience writing across various publications. As a home tech expert at Independent Advisor, Gemma tests, researches and writes about broadband and home security. 

Previously, Gemma reviewed and curated lists about consumer technology at Trusted Reviews, where she honed her skills in creating buying guides and features to help customers make informed decisions. She has previously worked at Yorkshire Post, BBC Yorkshire, Glitterbeam Radio and Bonus Stage. 

Gemma has a BA in Journalism and in her free time can be found writing short stories, gaming and crocheting.